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Mrityunjay Mahopatra

Date of Joining: 1st Jun 2021

Mrityunjay Mahopatra joined SBI in 1982 as a PO. He had several assignments in India, UK and USA. He set up new businesses like Leasing, Private Equity and Insurance for SBI.  He was a Deputy Managing director in SBI leading global strategy, Marketing, New Businesses, digital, analytics and IT initiatives. As CIO, he established the innovation, data analytics, enterprise architecture verticals which was instrumental in creating many path breaking products like YONO, Loan Life Management System, SBI Chatbot etc.

Later, he was the CEO of Syndicate Bank, leading the transformation and repositioning of one of the India’s oldest and largest banks.

A writer in leading newspapers and a known public speaker, he is considered a thought leader in the Indian BFSI sector. He has won several awards and accolades and has served in various RBI and Gove committees besides being member of corporate boards




Marketing Management


PG – XIM, Bhubaneswar. Graduate in Physics

Date of Joining:

1st October 2022


  • Amit Kumar has over two decades of experience in marketing and advertising in leading food and non-food FMCG giants in diverse sectors. He has worked with organisations like Ogilvy, Lotte, 3M, Britannia, CavinKare and Mother Dairy and was part of the Chocopie launch in India. Mr Kumar’s interest and strength lie in Product Innovation, Brand and Product Management. He is also a guest faculty/visiting faculty at IMT-Ghaziabad, IIT-Delhi, GIM and Flame University. Currently working as the founder of online portal Mr Kumar’s experience in diverse sectors and organisations helps brings out relevant cases and examples of key marketing practices to make our students’ industry ready.


  • Product Management


  • Won AlMA’s prestigious ‘Best Project Campaign of Marketing Practises’ in 2014 which was covered in the Economic Times.
  • A marketing campaign was included in the ‘Global Best Practises’ repository at 3M.

Media Coverage

  • “Reinventing the India Story”, full page coverage in ‘The Economic Times’ on 26th September 2014.

Marketing & Sales

Surya Mahadevan

Teaching Area

  • Marketing & Sales

Courses Taught

  • Marketing Management, Management Decision Sciences, Business Intelligence & Descriptive Analytics

Other Responsibility

  • Executive Education

Educational Qualification

  • P.G. Program in Rural Management, IRMA, Anand, Gujarat
  • M.A. Economics, Loyola College Chennai

Professional Experience– Summary

  • “Reinventing the India Story”, full page coverage in ‘The Economic Times’ on 26th September 2014.

List of my published cases and articles

    (A)   Cases

  • Sunray India Limited- Distribution Strategy, Published in Asian Case Research Journal in 2021
  • Zealvita- Winning Marketing Formula, Published in Emerald Publishing Limited in 2021
  • Stemina Lubricants- Sales and Marketing challenges of a small enterprise, Ivey Publishing in April 2022
  • Good Morning Breakfast cereal, Dimensioning Challenge, Asian Case Research Journal in 2022
  • Masuum- A Positioning Conundrum

Link to the cases:

    (B)   Articles in Magazines

  • Digital Lending- A case for credit card innovation, published in ‘The Global ANALYST’
  • ‘5G: Does it reset the competitive play in telecom industry’, published in ‘The Global ANALYST’
  • ‘Airtel Digital Restructuring’ published in The Global Analyst
  • ‘Dial T for Truce’ published in The Global Analyst
  • ‘An idea whose time never came’ published in The Global Analyst
  • ‘So, what has changed with GST’ published in The Global Analyst
  • ‘The end game in Telecom’ published in the Business World magazine
  • What’s next for Telecom published in The Global Analyst
  • ‘Virtuosity of net neutrality’ in the smart CEO
  • ‘The future of management education’ in the ‘Open’ magazine
  • ‘Digital Learning- How does it help’ in the ‘Open’ magazine
  • Vodafone- Idea – A new lease of life in ‘The Global Analyst’
  • How to get the best out of Management Education

Link to all the articles: