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Management Program for Health Care Professionals (MPHCP)

Program Objective

  • Introducing program participants to key management principles and concepts
  • Understanding organizational processes, strategies, and tactics
  • Appreciating the role of technology and analytics in health care
  • Exploring the regulatory framework for healthcare services
  • Recognizing diverse entrepreneurship opportunities in the healthcare sector

Program Structure

 

Sr. No

 

Course Name

 

No. of Sessions

 

No. of Hours

Key Topics
 

 

1.

 

Persuasive Communication in Organizations

 

 

6

 

 

9

·  Principles of Communication

·  Understanding communication styles

·  Persuasion tools and techniques

·  Executive Presence in Organizations

 

 

2.

 

 

Marketing Concepts & Tools

 

 

 

6

 

 

9

·  Understanding Customers

·  Product development & management

·  Pricing approaches & methods

·  Route to market approaches

·  Integrated marketing communication

 

 

3.

 

 

Finance for Non- Finance Professionals

 

 

 

6

 

 

 

9

·  Core accounting principles

·  Basics of Finance

·  Understanding income statement &

balance sheet

·  Cost Management

·  Managing cash- flows

 

 

 

4.

 

 

 

People Management

 

 

 

6

 

 

 

9

·  Understanding organizations

·  Interpersonal skills & orientations

·  Managing teams

·  Resolving conflict

·  Situational leadership styles

·  Coaching & mentoring principles

 

 

 

5.

 

 

 

Emerging Technologies

 

 

 

6

 

 

 

9

·  Key trends in the technology domain

·  AI & machine learning for business

·  Cloud computing

·  Software as a service

·  Internet of Things

·  Technology based business models

in healthcare

 

 

 

6.

 

 

 

Managing Service Operations

 

 

 

6

 

 

 

9

·  Principles of service operations

·  Key metrics in service operations

·  Executing process improvements in

business

·  Designing healthcare Operations

·  Quality control and management

 

 

 

7.

 

 

 

Understanding Economic Policies & Regulations

 

 

 

 

6

 

 

 

 

9

·  Basics of public policy making

·  Impact of policies on business

·  Key policies in the healthcare domain

·  Future directions of healthcare policies

and regulations in India

·  Global best practices in healthcare

policies

 

 

 

8.

 

 

 

Competitive Strategy

 

 

 

6

 

 

 

9

·  What is strategy?

·  Using a strategy palette

·  Mapping a competitive environment

·  Managing competition

·  Securing a competitive advantage

·  Market Entry Decisions

 

 

9.

 

 

Creativity & Problem Solving

 

 

 

6

 

 

 

9

·  Creativity concepts and techniques

·  Problem solving approaches

·  Systems thinking for complex

organizations

·  Trade-offs in the real world

 

 

10.

 

 

Healthcare Entrepreneurship

 

 

6

 

 

9

·  Creativity concepts and techniques

·  Problem solving approaches

·  Systems thinking for complex

organizations

·  Trade-offs in the real world

 

 

11.

 

 

Analytics for Decision Making

 

 

6

 

 

9

·  Thinking Analytically

·  The data lifecycle

·  Tools for data analytics

·  Using spreadsheets in everyday

decision making

 

12.

 

Leadership In Organizations

 

6

 

9

·Core principles in leadership

·Situational leadership styles

·Decision making processes

·Ethical considerations in decision making

 

 

13.

 

 

Field immersion in hospital

 

 

 

 

 

 

·Understanding the organization design

of hospitals

·Customer services at hospitals

·Quality Management of Hospitals

·Strategy Making at Hospitals

Timelines

  • Online Application Starts : November 01, 2023
  • Last date to apply for the program : November 30, 2023
  • Program starts : December 16, 2023 (tentative)
  • Duration : 9 months online

Sessions

  • Weekend only live sessions via Zoom
  • Every Saturday from 6.30 PM- 9.30 PM
  • Field immersion in a Hospital

Eligibility

  • An undergraduate degree in Medicine recognised by the university
  • M.B.B.S equivalent degree by a recognised medical college/university.
  • At least 1 year experience (including internship)

Fee

  • INR: 2.00 lakhs + GST
    (can be paid in 2 instalments of Rs. 1.00 lakh each)

Registration Form

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For queries

Ph: 0820-2701037
E-mail: cel.tapmi@manipal.edu