Management Program for Health Care Professionals (MPHCP)
Program Objective
- Introducing program participants to key management principles and concepts
- Understanding organizational processes, strategies, and tactics
- Appreciating the role of technology and analytics in health care
- Exploring the regulatory framework for healthcare services
- Recognizing diverse entrepreneurship opportunities in the healthcare sector
Program Structure
Sr. No |
Course Name |
No. of Sessions |
No. of Hours |
Key Topics |
1. |
Persuasive Communication in Organizations |
6 |
9 |
· Principles of Communication · Understanding communication styles · Persuasion tools and techniques · Executive Presence in Organizations |
2. |
Marketing Concepts & Tools |
6 |
9 |
· Understanding Customers · Product development & management · Pricing approaches & methods · Route to market approaches · Integrated marketing communication |
3. |
Finance for Non- Finance Professionals |
6 |
9 |
· Core accounting principles · Basics of Finance · Understanding income statement & balance sheet · Cost Management · Managing cash- flows |
4. |
People Management |
6 |
9 |
· Understanding organizations · Interpersonal skills & orientations · Managing teams · Resolving conflict · Situational leadership styles · Coaching & mentoring principles |
5. |
Emerging Technologies |
6 |
9 |
· Key trends in the technology domain · AI & machine learning for business · Cloud computing · Software as a service · Internet of Things · Technology based business models in healthcare |
6. |
Managing Service Operations |
6 |
9 |
· Principles of service operations · Key metrics in service operations · Executing process improvements in business · Designing healthcare Operations · Quality control and management |
7. |
Understanding Economic Policies & Regulations |
6 |
9 |
· Basics of public policy making · Impact of policies on business · Key policies in the healthcare domain · Future directions of healthcare policies and regulations in India · Global best practices in healthcare policies |
8. |
Competitive Strategy |
6 |
9 |
· What is strategy? · Using a strategy palette · Mapping a competitive environment · Managing competition · Securing a competitive advantage · Market Entry Decisions |
9. |
Creativity & Problem Solving |
6 |
9 |
· Creativity concepts and techniques · Problem solving approaches · Systems thinking for complex organizations · Trade-offs in the real world |
10. |
Healthcare Entrepreneurship |
6 |
9 |
· Creativity concepts and techniques · Problem solving approaches · Systems thinking for complex organizations · Trade-offs in the real world |
11. |
Analytics for Decision Making |
6 |
9 |
· Thinking Analytically · The data lifecycle · Tools for data analytics · Using spreadsheets in everyday decision making |
12. |
Leadership In Organizations |
6 |
9 |
·Core principles in leadership ·Situational leadership styles ·Decision making processes ·Ethical considerations in decision making |
13. |
Field immersion in hospital |
– |
– |
·Understanding the organization design of hospitals ·Customer services at hospitals ·Quality Management of Hospitals ·Strategy Making at Hospitals |
Timelines
- Online Application Starts : November 01, 2023
- Last date to apply for the program : November 30, 2023
- Program starts : December 16, 2023 (tentative)
- Duration : 9 months online
Sessions
- Weekend only live sessions via Zoom
- Every Saturday from 6.30 PM- 9.30 PM
- Field immersion in a Hospital
Eligibility
- An undergraduate degree in Medicine recognised by the university
- M.B.B.S equivalent degree by a recognised medical college/university.
- At least 1 year experience (including internship)
Fee
- INR: 2.00 lakhs + GST
(can be paid in 2 instalments of Rs. 1.00 lakh each)
Registration Form
Brochure download
For queries
Ph: 0820-2701037
E-mail: cel.tapmi@manipal.edu