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POST GRADUATE DIPLOMA IN MANAGEMENT – MARKETING

COURSES IN FIRST YEAR

TERM I
Sl. No Course Name Credit
1 Excel for Managers 0
2 Basics of Accounting 0
3 Basic Statistics 0
4 Business Statistics 3
5 Modelling with Spreadsheets 2
6 Managerial Communication 2
7 Introduction to Case Method 2
8 Economics for Managers 3
9 Organizational Behaviour 3
10 Accounting for Managers 3
11 Marketing Management – 1 3
12 Viva Voce – 1 1
TOTAL – TERM I 22
TERM II
Sl. No Course Name Credit
1 Operations Management 3
2 Financial Management 3
3 Marketing Management – 2 3
4 Business Communication 2
5 Sales & Distribution Management 3
6 Consumer Behaviour 3
7 Viva Voce -2 1
TOTAL – TERM II 18
TERM III
Sl. No Course Name Credit
1 Ethical Issues in Marketing & Sales 2
2 Marketing Research 2
3 Strategic Management 3
4 Brand Management 2
5 Human Resources Management 3
6 Legal Aspects of Business 2
7 Viva Voce -3 1
TOTAL – TERM III 15

COURSES IN SECOND YEAR

TERM IV
Sl. No Course Name Credit
1 Business to Business Marketing 3
2 Retail Management 3
3 Advanced Marketing Research 3
4 Marketing of FMCG Products 2
5 Management of Sales Force 2
6 Sales Presentation & Report Writing 2
7 Personal Selling & Sales Negotiations 3
7 Viva Voce -4 1
TOTAL – TERM IV 19
TERM V
Sl. No Course Name Credit
1 Rural Marketing 3
2 Key Account Management 2
3 Services Marketing 3
4 Digital Marketing 3
5 Sales Promotions 2
6 International Marketing 3
7 Business Leadership 2
TOTAL – TERM V 18
TERM VI
Sl. No Course Name Credit
1 Sales Forecasting & Sales Analytics 2
2 Customer Relationship Management (CE) 2
3 Logistics Management 2
4 Markstrat 4
TOTAL – TERM VI 10

Note : The Curriculum committee of TAPMI reviews the courses every year and may effect minor changes in the above list without any notice.