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Master of Business Administration – Marketing (MBA-Marketing)

The two-year MBA Marketing program consists of around 1080 hours of contact classes. A student admitted into the MBA Marketing program will complete a minimum of 640 classroom contact hours in Year 1. The remaining 440 hours of contact classes will be completed in Year 2 of the program.

First Year (MBA Marketing)

The first-year courses introduce students to the basic knowledge about different functional areas of management. The student must know about the basic tools and concepts in different disciplines and must understand how organizations function. In addition to these multi- disciplinary functional courses, the student also gets exposed to certain courses that are considered foundational in the domain of marketing. The student must start appreciating the connectivity of the disciplines. The course credits in Year I (Term 1 + Term 2 + Term 3) is 65.

The indicative list of courses for the first year and corresponding credits are given below:

Sl. No Course Name Credits Hours
1 Excel for Managers 0 10
2 Basics of Accounting 0 10
3 Basic Statistics 0 10
4 Introduction to Case method 0 10
5 Business Statistics 3 30
6 Managerial Communication 2 20
7 Managerial Economics 2 20
8 Organizational Behaviour 3 30
9 Financial Accounting 2 20
10 Sustainability, Responsibility, Managerial Ethics (SRME) 2 20
11 Marketing Management -1 3 30
12 Viva-Voce – I 1 0
TOTAL – TERM I 18 210
Sl. No Course Name Credits Hours
1 Operations Management 3 30
2 Business Communication and Presentations 2 20
3 Business and Impact Planning for Social Enterprises 1 10
4 Management Accounting 2 20
5 Macro Economics 2 20
6 Marketing Management – 2 (MM-2) 2 20
7 Consumer Behaviour 3 30
8 Introduction to the Digital Marketing world 2 20
9 Brand Management 3 30
10 Personal Selling and Sales negotiations 3 30
11 Viva-Voce – II 1 0
TOTAL – TERM II 24 230
Sl. No Course Name Credits Hours
1 Strategic Management 2 20
2 Human Resources Management 2 20
3 Integrative Thinking Simulation 1 10
4 Excel Skills for Business (Coursera) 2 20
5 Financial Management 3 30
6 Society, Environment, Values & Attitudes – SEVA 2 0
7 IT for business 2 20
8 Marketing Research 2 20
9 Sales and Distribution Management 3 30
10 Advertising and Media Planning 3 30
11 Viva-voce III 1 0

The courses shown above are as per the existing scheme at the Institute. These are meant to be indicative. TAPMI has a practice of revising its curriculum regularly, due which the above courses and credits may be subject to change, within the bounds of AICTE Rules/Norms.

Viva Voce

At the end of each term a student will face a panel of faculty from different disciplines for a 15-20 minutes viva-voce. The viva will test ability of a student to: coherently explain concepts, articulate application of conceptual knowledge in a given context, demonstrate fair appreciation of inter-linkages between various functional areas, demonstrate awareness of and ability to analyze current news related to business/economy/political events.

Sustainability, Responsibility & Managerial Ethics at TAPMI

Delivering Responsible Management Education, i.e., to situate all learning at a B-school within the broad boundaries of sustainable and ethical business practices, is no longer just desirable but has become essential. Being embedded within societal, environmental and inclusive growth paradigms is an imperative – both for management education institutions and future managers. TAPMI is fully committed to act responsibly as a leading b-school and to train every single graduate to be able to recognize, react to and responsibly shape sustainability and ethical issues as they arise and create opportunities and win–wins for their employers, customers, communities and themselves.

Sustainability, Responsibility and Managerial Ethics (SRME) is a 2-credit course delivered inside the classroom, the course is based on a textbook recommended by the United Nations Principles for Responsible Management Education (UNPRiME) Initiative, of which TAPMI is a Champion School. SRME introduces fundamental conceptual frameworks in Sustainability and Managerial Ethics and provides a toolkit for students to situate businesses and business within sustainability contexts.

Society, Environment, Values and Attitudes (SEVA) is a 2-credit course that is entirely live project based. Delivered from within the Faculty Advisory System, SEVA introduces students to live, functioning NGOs, Enterprises and Individuals who are creating superior societal value. SEVA student groups spend between 150-200 hours on the ground to devise solutions to management issues faced by small and micro entrepreneurs, NGOs and the District Administration in delivering various government schemes, primarily connected to economic empowerment. SEVA students also actively explore opportunities to connect small scale producers to mainstream value chains.

All Sustainability related initiatives at TAPMI, across teaching, research and partnerships are coordinated and delivered by the TAPMI Centre for Inclusive Growth and Competitiveness.

Second Year (MBA Marketing)

During the second year of the program, in addition to the compulsory courses, electives are offered to students. The students are required to choose their electives from the elective basket in the domains of Digital Marketing, Sales and Consumer Services Management, and Brand and Product Management domain. In addition, The Applied learning Segment includes summer internship (SIP) and master project are offered to the students in the second year.

An indicative list of courses and credits for the second year is given below:

Term IV
Sl. No Course Name Credits Hours
1 Legal Aspects of Business 2 20
2 Services Marketing 3 20
3 B2B Marketing 3 30
4 IT Sales 2 20
5 Data Visualization in Tableau/PowerBI 1 20
7 Pricing Strategies 2 20
8 Elective 1 2 20


Term V
Sl. No Course Name Credits Hours
1 Business Leadership 2 20
2 Advanced Digital Marketing 3 30
3 Advanced Marketing Analytics and Research 3 30
4 Retail Management 3 30
5 Customer Relationship Management 2 20
6 Brand Scan 4 20
7 Elective 2 2 20
TOTAL – TERM V 19 170


Term VI
Sl. No Course Name Credits Hours
1 Supply Chain Management 2 20
2 Markstrat (Capstone) 3 30
3 Rural Marketing 3 30
4 Elective 3 2 20
TOTAL – TERM VI 10 100
Summer Internship 6 0
Master Project/ Live Project^ 2 0

The courses shown above are as per the existing scheme at the Institute. These are meant to be indicative. TAPMI has a practice of revising its curriculum regularly, due to which the above courses and credits may be subject to change, within the bounds of AICTE Rules/Norms.

^ Live/Master Project: Each student is required to undertake a live project with the industry during the second year. The submission made as a part of this live project along with the feedback received from the industry partner has to be submitted to acquire credits.

List of Electives:

SI No. Course Credits Hours
1 Marketing Performance metrics 2 20
2 Product and Innovation Management 2 20
3 Design Thinking 2 20
4 Sales Forecasting and Sales Analytics 2 20
5 Management of Sales Force 2 20
6 Key Account Management 2 20
7 Social Media in B2B Marketing 2 20
8 Sustainable Marketing 2 20
9 Customer Engagement Management 2 20
  TOTAL 18 180

Note: This will be a floating basket of specialization electives and new cutting-edge courses will be considered in the offerings. For each term, a total of 3 electives shall be offered to the students. The elective receiving the maximum number of subscriptions will be taught in that particular term.

(8-10 Weeks during April-May)
(Based on the requirement of the organization, program offers flexibility of early joining and/or extended duration for internships)

Summer Internship (SIP)

Summer internship is a key program learning component and a critical part of the program at TAPMI. Summer Internship program is an opportunity for the students to relate and apply concepts learnt in the classroom to real world problems, integrate functional learning in a sectoral context and apply market research concepts in a live business context. On successful completion of the SIP, certain students are also offered a pre-placement offer by the organization.

Summer internship selection process starts in November. Organizations can either visit the campus to interview and select or recruit through online/telephonic interview. Summer internship is eight to nine-week internship program performed at an organization. The student is assigned a project guide from the organisation. A problem is identified and possible solutions to the problems are arrived at and presented to the organizations for implementation as deemed right. The performance in the internship is monitored and supported by faculty and the report is evaluated by both industry mentor and TAPMI faculty. On arrival to campus, students are required to present the report to a faculty panel. The evaluation constitutes of both, a viva-voce and a report.


BrandScan is TAPMI’s flagship market research course with a legacy of twenty-seven years. BrandScan has evolved from a humble market research fair in Manipal in 1993 to a comprehensive market research activity across India. BrandScan is an outcome of visionary students who have built this into India’s top research fair with sheer determination and commitment. BrandScan boasts of major projects undertaken for the industry using disguised games and other market research tools. In continuation with TAPMI’s goal of continuous improvement in academics, the Institute has set up BrandScan lab to foster higher levels of consumer and brand research. With an eye on market trends and with an intention to be relevant to industry, BrandScan has now gone through a makeover.