POST GRADUATE DIPLOMA IN MANAGEMENT – MARKETING
COURSES IN FIRST YEAR
| TERM I | ||
| Sl. No | Course Name | Credit |
| 1 | Excel for Managers | 0 |
| 2 | Basics of Accounting | 0 |
| 3 | Basic Statistics | 0 |
| 4 | Business Statistics | 3 |
| 5 | Modelling with Spreadsheets | 2 |
| 6 | Managerial Communication | 2 |
| 7 | Introduction to Case Method | 2 |
| 8 | Economics for Managers | 3 |
| 9 | Organizational Behaviour | 3 |
| 10 | Accounting for Managers | 3 |
| 11 | Marketing Management – 1 | 3 |
| 12 | Viva Voce – 1 | 1 |
| TOTAL – TERM I | 22 | |
| TERM II | ||
| Sl. No | Course Name | Credit |
| 1 | Operations Management | 3 |
| 2 | Financial Management | 3 |
| 3 | Marketing Management – 2 | 3 |
| 4 | Business Communication | 2 |
| 5 | Sales & Distribution Management | 3 |
| 6 | Consumer Behaviour | 3 |
| 7 | Viva Voce -2 | 1 |
| TOTAL – TERM II | 18 | |
| TERM III | ||
| Sl. No | Course Name | Credit |
| 1 | Ethical Issues in Marketing & Sales | 2 |
| 2 | Marketing Research | 2 |
| 3 | Strategic Management | 3 |
| 4 | Brand Management | 2 |
| 5 | Human Resources Management | 3 |
| 6 | Legal Aspects of Business | 2 |
| 7 | Viva Voce -3 | 1 |
| TOTAL – TERM III | 15 | |
COURSES IN SECOND YEAR
| TERM IV | ||
| Sl. No | Course Name | Credit |
| 1 | Business to Business Marketing | 3 |
| 2 | Retail Management | 3 |
| 3 | Advanced Marketing Research | 3 |
| 4 | Marketing of FMCG Products | 2 |
| 5 | Management of Sales Force | 2 |
| 6 | Sales Presentation & Report Writing | 2 |
| 7 | Personal Selling & Sales Negotiations | 3 |
| 7 | Viva Voce -4 | 1 |
| TOTAL – TERM IV | 19 | |
| TERM V | ||
| Sl. No | Course Name | Credit |
| 1 | Rural Marketing | 3 |
| 2 | Key Account Management | 2 |
| 3 | Services Marketing | 3 |
| 4 | Digital Marketing | 3 |
| 5 | Sales Promotions | 2 |
| 6 | International Marketing | 3 |
| 7 | Business Leadership | 2 |
| TOTAL – TERM V | 18 | |
| TERM VI | ||
| Sl. No | Course Name | Credit |
| 1 | Sales Forecasting & Sales Analytics | 2 |
| 2 | Customer Relationship Management (CE) | 2 |
| 3 | Logistics Management | 2 |
| 4 | Markstrat | 4 |
| TOTAL – TERM VI | 10 | |
Note : The Curriculum committee of TAPMI reviews the courses every year and may effect minor changes in the above list without any notice.