Master of Business Administration – Marketing (MBA-Marketing)
MBA-Marketing Course Structure
| TAPMI MBA- Marketing course structure with Specialization track | |||
| Course Type | Credits | Classroom Hours | |
| Multi-disciplinary courses excluding Marketing |
41 |
430 |
|
| Marketing Core/Compulsory courses |
38 |
380 |
|
| Super Specialization Marketing Electives |
24 |
240 |
|
| Applied Learning segment- Internship, Live project, Industry immersion, Skill-building workshops |
12 |
30 |
|
| Program Total |
115 |
1080 |
|
COURSES IN FIRST YEAR (Terms 1 – 3)
| TERM I | |||
| Sl. No | Course | Credits | Hours |
| 1 | Excel for Managers | 0 | 10 |
| 2 | Basics of Accounting | 0 | 10 |
| 3 | Basic Statistics | 0 | 10 |
| 4 | Business Statistics | 3 | 30 |
| 5 | Managerial Communication | 2 | 20 |
| 6 | Introduction to Case Method | 1 | 10 |
| 7 | Managerial Economics | 2 | 20 |
| 8 | Organizational Behaviour | 3 | 30 |
| 9 | Financial Accounting | 2 | 20 |
| 10 | Sustainability, Responsibility, Managerial Ethics (SRME) | 2 | 20 |
| 11 | Marketing Management – 1 | 4 | 40 |
| 12 | Viva Voce – 1 | 1 | 0 |
| Total -TERM I | 20 | 220 | |
| TERM II | |||
| Sl. No | Course | Credits | Hours |
| 1 | Operations Management | 3 | 30 |
| 2 | Business Communication and Presentations | 2 | 20 |
| 3 | Business and Impact Planning for Social Enterprises | 1 | 10 |
| 4 | Management Accounting | 2 | 20 |
| 5 | Macro Economics | 2 | 20 |
| 6 | Excel Skills for Business (C) | 2 | 20 |
| 7 | Marketing Management – 2 | 2 | 20 |
| 8 | Consumer Behaviour | 3 | 30 |
| 9 | Brand Management | 2 | 20 |
| 10 | Viva-Voce – II | 1 | 0 |
| Total -TERM II | 20 | 190 | |
| TERM III | |||
| Sl. No | Course | Credits | Hours |
| 1 | Marketing Research | 3 | 30 |
| 2 | Digital Transformation | 2 | 20 |
| 3 | Sales and Distribution Management | 3 | 30 |
| 4 | Advertising and Media | 3 | 30 |
| 5 | Strategic Management | 2 | 20 |
| 6 | Integrative Thinking Simulation | 1 | 10 |
| 7 | Financial Management | 3 | 30 |
| 8 | Society, Environment, Values & Attitudes – SEVA | 2 | 0 |
| 9 | Viva-voce III | 1 | 0 |
| Total -TERM III | 20 | 170 | |
COURSES IN SECOND YEAR (Terms 4 – 6)
|
SUMMER INTERNSHIP (8-10 Weeks during April-May) (Based on the requirement of the organization, program offers flexibility of early joining and/or extended duration for internships) |
Credit: 6 |
In the second year, in addition to the compulsory courses, super specialization tracks are offered to students along with the inclusion of Applied Learning Segments. Three Super Specialization tracks in different areas of Marketing are offered to students as electives in the second year. The three specialization tracks are:
- Track 1: Digital Marketing Management
- Track 2: Sales and Customer Service Management
- Track 3: Brand and Product Management
The program design also includes Applied Learning Segments (ALS) which includes Live Projects, Industry immersion, and skill-building workshops that are aligned to the super specialization track to give a jump-start to your career.
| TERM IV | |||
| Sl. No | Course | Credits | Hours |
| 1 | Super Specialization | 12 | 120 |
| 2 | Business to Business Marketing | 3 | 30 |
| 3 | Services Marketing | 3 | 30 |
| 4 | Ethical Issues in Sales and Marketing | 2 | 20 |
| 5 | Applied Learning Segment | 3 | 0 |
| Total – TERM IV | 23 | 200 | |
| TERM V | ||||
| Sl. No | Course | Credits | Hours | |
| 1 | Super Specialization | 6 | 60 | |
| 2 | Business Leadership | 2 | 20 | |
| 3 | BrandScan | 3 | 30 | |
| 4 | Human Resources Management | 2 | 30 | |
| 5 | Applied Learning Segment | 2 | 20 | |
| Total -TERM V | 15 | 160 | ||
| TERM VI | ||||
| Sl. No | Course | Credits | Hours | |
| 1 | Super Specialization | 6 | 60 | |
| 2 | Legal Aspects of Business | 2 | 20 | |
| 3 | International Marketing | 2 | 20 | |
| 4 | MarkStrat | 3 | 30 | |
| 5 | Applied Learning Segment | 1 | 10 | |
| Total -TERM VI | 14 | 140 | ||
| TAPMI MBA- Marketing – Super Specialization track | |||
| Sl. No/ Course |
Track-1 Digital Marketing Management |
Track-2
Sales and Customer Service Management |
Track-3 Brand and Product Management |
| 1 | Digital Branding, creative development and production | Personal Selling and Sales Negotiation | Integrated Branding |
| 2 | DM Agency: Account Planning & client servicing | Marketing of FMCG products | Account Planning & client servicing |
| 3 | Digital Media planning | Customer Retention and Lifecycle Management | Creative Development – Copy and Art |
| 4 | Advanced SEO & SEM | Call Center Management | Pricing Strategy |
| 5 | Advanced Social Media Marketing (Facebook, Linked-In and You Tube) | E-Commerce Marketplace- Operations and sales | Media planning: Integrating traditional and digital |
| 6 | Website design, audit and analytics | CRM tools and platform | New Product design and development and go to market strategy |
| 7 | Email Marketing; Remarketing and Lead qualification | Branded Retail Operations management | Marketing of FMCG products |
| 8 | E-Commerce Marketplace- Operations and sales | DSA channel Management | Customer Acquisition: Lead Management Program and process |
| 9 | Content Management and Marketing | Sales Force Management | Sales Promotion and trade marketing |
| 10 | Online Reputation Management | Sales Promotion management | E-Commerce -Customer acquisition and Analytics |
| 11 | Customer Analytics | IT Selling | Consumer Research methods for decision making (Advanced) |
| 12 | Building an E-Commerce store | Sales Presentation and Reports | Marketing Analytics |
| 13 | Sales Promotion in digital media | Sales Analytics | Capstone in Product Management |
| 14 | CRM in digital space | Rural Marketing | PR and Event management |
| 15 | Affiliate Marketing | Supply Chain Management | Writing Research and product reports |
Students can choose ONE of the 3 super specialization tracks for intensive 240 learning hours.
|
TAPMI MBA- Marketing – Applied Learning Segment (ALS) |
||
|
Track-1 Digital Marketing Management |
Track-2
Sales and Customer Service Management |
Track-3 Brand and Product Management |
| Social Selling | Channel Management-
Field Project |
Media and Production (or
Fintech)- Field project |
| Personal Branding or
building a website |
Emotional Intelligence
workshop |
Packaging and
Merchandising workshop |
| Fintech immersion | Selling Financial services
certification |
Fintech immersion course |
| Digital Media planning
workshop |
Power BI and Tableau
platform learning |
Market research workshop |
- Each track will also include a Live project and Summer internship.
- Applied learning segments are aligned to the super specialization track.
Note: The Curriculum committee of TAPMI reviews the courses every year and may affect minor changes in the above list without any notice.