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Master of Business Administration – Marketing (MBA-Marketing)

MBA-Marketing Course Structure

TAPMI MBA- Marketing course structure with Specialization track
Course Type Credits Classroom Hours
Multi-disciplinary courses excluding Marketing

41

430

Marketing Core/Compulsory courses

38

380

Super Specialization Marketing Electives

24

240

Applied Learning segment- Internship, Live project, Industry immersion, Skill-building workshops

12

30

Program Total

115

1080

COURSES IN FIRST YEAR (Terms 1 – 3)

TERM I
Sl. No Course Credits Hours
1 Excel for Managers 0 10
2 Basics of Accounting 0 10
3 Basic Statistics 0 10
4 Business Statistics 3 30
5 Managerial Communication 2 20
6 Introduction to Case Method 1 10
7 Managerial Economics 2 20
8 Organizational Behaviour 3 30
9 Financial Accounting 2 20
10 Sustainability, Responsibility, Managerial Ethics (SRME) 2 20
11 Marketing Management – 1 4 40
12 Viva Voce – 1 1 0
Total -TERM I 20 220

 

TERM II
Sl. No Course Credits Hours
1 Operations Management 3 30
2 Business Communication and Presentations 2 20
3 Business and Impact Planning for Social Enterprises 1 10
4 Management Accounting 2 20
5 Macro Economics 2 20
6 Excel Skills for Business  (C) 2 20
7 Marketing Management – 2 2 20
8 Consumer Behaviour 3 30
9 Brand Management 2 20
10 Viva-Voce – II 1 0
Total -TERM II 20 190

 

TERM III
Sl. No Course Credits Hours
1 Marketing Research 3 30
2 Digital Transformation 2 20
3 Sales and Distribution Management 3 30
4 Advertising and Media 3 30
5 Strategic Management 2 20
6 Integrative Thinking Simulation 1 10
7 Financial Management 3 30
8 Society, Environment, Values & Attitudes – SEVA 2 0
9 Viva-voce III 1 0
Total -TERM III 20 170

COURSES IN SECOND YEAR (Terms 4 – 6)

SUMMER INTERNSHIP

(8-10 Weeks during April-May)

(Based on the requirement of the organization, program offers flexibility of early joining and/or extended duration for internships)

 

 

Credit: 6

 

In the second year, in addition to the compulsory courses, super specialization tracks are offered to students along with the inclusion of Applied Learning Segments. Three Super Specialization tracks in different areas of Marketing are offered to students as electives in the second year. The three specialization tracks are:

  • Track 1: Digital Marketing Management
  • Track 2: Sales and Customer Service Management
  • Track 3: Brand and Product Management

The program design also includes Applied Learning Segments (ALS) which includes Live Projects, Industry immersion, and skill-building workshops that are aligned to the super specialization track to give a jump-start to your career.

TERM IV
Sl. No Course Credits Hours
1 Super Specialization 12 120
2 Business to Business Marketing 3 30
3 Services Marketing 3 30
4 Ethical Issues in  Sales and Marketing 2 20
5 Applied Learning Segment 3 0
Total – TERM IV 23 200
TERM V
Sl. No Course Credits Hours
1 Super Specialization 6 60
2 Business Leadership 2 20
3 BrandScan 3 30
4 Human Resources Management 2 30
5 Applied Learning Segment 2 20
Total -TERM V 15 160
TERM VI
Sl. No Course Credits Hours
1 Super Specialization 6 60
2 Legal Aspects of Business 2 20
3 International Marketing 2 20
4 MarkStrat 3 30
5 Applied Learning Segment 1 10
Total -TERM VI 14 140
TAPMI MBA- Marketing – Super Specialization track
Sl. No/ Course

Track-1

Digital Marketing Management

Track-2

Sales and Customer Service Management

Track-3

Brand and Product Management

1 Digital Branding,  creative development and production Personal Selling and Sales Negotiation Integrated Branding
2 DM Agency: Account Planning & client servicing Marketing of FMCG products Account Planning & client servicing
3 Digital Media planning Customer Retention and Lifecycle Management Creative Development – Copy and Art
4 Advanced SEO & SEM  Call Center Management Pricing Strategy
5 Advanced Social Media Marketing (Facebook, Linked-In and You Tube) E-Commerce Marketplace- Operations and sales Media planning: Integrating traditional and digital
6 Website design, audit and analytics CRM tools and platform New Product design and development and go to market strategy
7 Email Marketing; Remarketing and Lead qualification Branded Retail Operations management Marketing of FMCG products
8 E-Commerce Marketplace- Operations and sales DSA channel Management Customer Acquisition: Lead Management Program and process
9 Content Management and Marketing Sales Force Management Sales Promotion and trade marketing
10 Online Reputation Management Sales Promotion management E-Commerce -Customer acquisition and Analytics
11 Customer Analytics IT Selling Consumer Research methods for decision making (Advanced)
12 Building an E-Commerce store Sales Presentation and Reports Marketing Analytics
13 Sales Promotion in digital media Sales Analytics Capstone in Product Management
14 CRM in digital space Rural Marketing PR and Event management
15 Affiliate Marketing Supply Chain Management Writing Research and product reports

Students can choose ONE of the 3 super specialization tracks for intensive 240 learning hours.

TAPMI MBA- Marketing – Applied Learning Segment (ALS)

Track-1

Digital Marketing Management

Track-2

Sales and Customer Service Management

Track-3

Brand and Product Management

Social Selling Channel Management-

Field Project

Media and Production (or

Fintech)- Field project

Personal Branding or

building a website

Emotional Intelligence

workshop

Packaging and

Merchandising workshop

Fintech immersion Selling Financial services

certification

Fintech immersion course
Digital Media planning

workshop

Power BI and Tableau

platform learning

Market research workshop
  • Each track will also include a Live project and Summer internship.
  • Applied learning segments are aligned to the super specialization track.

Note: The Curriculum committee of TAPMI reviews the courses every year and may affect minor changes in the above list without any notice.