2nd March 2019: As part of The Marketing Forum’s flagship event ‘Markneeti’, Mr. Indranil Roy, Senior Vice President Sales, Safari Industries Limited spoke to TAPMI cohort on the topic “The changing face of distribution in the Indian market place: Challenges and the future”.

He spoke about the learnings he has acquired over the years in the industry, stressing upon the changing paradigms of the industry and how the millennials should be ready to adapt to this change. He shared experiences from his past organisations and discussed at length, the classic distribution network being implemented by his organisation. He discussed how it has brought about changes in their business processes, leading to process innovation.