A feasibility study was carried out for FRESKO and methods were identified to improve operational efficiency.

FRESKO is a Bombay based start-up, in the business of selling decorative wall paints and painting services. It was started a year ago, and was entering the online space for it’s Bombay operations. In order to aid FRESKOs expansion plans, a feasibility study was conducted for opening a new branch in Bangalore. Market Research gauging the customer’s perception of the new service being considered was carried out and recommendations to optimize current operations were given.