MBA-Marketing

Master of Business Administration – Marketing (MBA-Marketing)

Mastering Market Growth and Value Creation

The marketing program at TAPMI is uniquely structured to provide students with a holistic understanding of marketing concepts, tools, and techniques. The program dedicates over sixty-five percent of course learning hours to marketing, ensuring students immerse themselves deeply in the field. This early, focused exposure to marketing is complemented by interdisciplinary learning, ensuring students have a well-rounded management education that supports their strong marketing orientation.

BrandScan- Excellence in Applied Learning

A standout feature of the program is BrandScan, a marketing course that allows students to work on real-world business challenges that leading organizations face. BrandScan has evolved from a humble market research fair in Manipal in 1993 to a comprehensive market research activity spread across India. Over the years, students have collaborated with clients like ITC, CIPLA, CavinKare, HP, and Reliance, providing an unparalleled opportunity to apply their learning to solve marketing problems that directly impact the business.

This program is ideal for candidates with a strong academic background, preferably with work experience and a substantial achievement orientation. With the support of TAPMI’s distinguished faculty, industry connections, and global accreditations, students are well-positioned to become leaders in the marketing domain.

Learning by Doing

What truly sets TAPMI’s marketing apart is its hands-on approach. Every student is required to work on live projects alongside their summer internship, offering valuable industry exposure. The mentorship program further enhances this practical learning, where students benefit from the guidance of TAPMI alumni who hold senior leadership positions across industries. In the second year, students specialize in specific sectors, learning directly from industry professionals who bring current, real-world knowledge to the classroom.

Moreover, the program is committed to producing well-rounded marketers with a broad perspective on the industry. TAPMI’s strong faculty base, with expertise in academia and industry, ensures that students are equipped with theoretical knowledge and practical skills. This blend of applied research, diverse industry experience, and teaching excellence form the foundation of the program’s success in placing graduates in marketing roles across sectors like Fast Moving Consumer Goods (FMCG), Consumer Durables, Retail, Banking, and Financial Services.

Program Structure

The two-year MBA Marketing program consists of around 1070 hours of contact classes. A student admitted into the MBA Marketing program will complete at least 630 classroom contact hours in Year 1. The remaining 440 hours of contact classes will be completed in Year 2 of the program.

Year 1

Term – I
Sl. No	Course Name	Credits	Hours
1	Excel for Managers	1	10
2	Basics of Accounting	1	10
3	Basic Statistics	1	10
4	Learning through Alternate Pedagogies (LEAP)	1	10
5	Managerial Statistics	3	30
6	Managerial Communication	2	20
7	Managerial Economics	2	20
8	Organizational Behaviour	3	30
9	Financial Accounting	2	20
10	Sustainability, Responsibility, Managerial Ethics (SRME)	2	20
11	Marketing Management -1	3	30
12	Comprehensive Test-1	1	0
Total Term – I		22	210

TERM II
Sl. No	Course Name	Credits	Hours
1	Operations Management	3	30
2	Business Communication and Presentations	2	20
3	Business and Impact Planning for Social Enterprises	1	10
4	Management Accounting	2	20
5	Macro Economics	2	20
6	Marketing Management – 2 (MM-2)	2	20
7	Consumer Behaviour	3	30
8	Introduction to Digital Marketing	2	20
9	Brand Management	3	30
10	Personal Selling and Sales negotiations	3	30
11	Comprehensive Test-2	1	0
Total Term – II		23	220

Term – III
Sl. No	Course Name	Credits	Hours
1	Strategic Management	2	20
2	Human Resources Management	2	20
3	Integrative Thinking Simulation	1	10
4	Excel Skills for Business (Coursera)	2	20
5	Financial Management	3	30
6	Society, Environment, Values & Attitudes – SEVA	2	0
7	IT for business	2	20
8	Marketing Research	2	20
9	Sales and Distribution Management	3	30
10	Advertising and Media Planning	3	30
11	Term- End Assessment	1	0
Total Term- III		21	200

The courses shown above are as per the existing scheme at the Institute. These are meant to be indicative. TAPMI has a practice of revising its curriculum regularly, which may cause the above courses and credits to be subject to change within the bounds of AICTE Rules/Norms.

Year 2

Term IV
Sl. No	Course Name	Credits	Hours
1	Legal Aspects of Business	2	20
2	Services Marketing	3	30
3	B2B Marketing	3	30
4	Applied Marketing Strategy	3	30
8	Elective 1	2	20
Total Term IV		13	130

Term V
Sl. No	Course Name	Credits	Hours
2	Advanced Digital Marketing	2	20
3	Advanced Marketing Analytics and Research	3	30
4	Retail Management	3	30
5	Customer Relationship Management	2	20
6	Brand Scan	4	40
7	Elective 2	2	20
Total Term – V		16	160

Term VI
Sl. No	Course Name	Credits	Hours
1	Supply Chain Management	2	20
2	Markstrat (Capstone)	3	30
3	Rural Marketing	3	30
	Business Leadership	2	20
	Data Visualization in Tableau/PowerBI	1	20
	Pricing Strategies	2	20
	SEVA (Society, Environment, Values & Ethics)	2	0
4	Elective 3	2	20
Total Term – VI		17	150
Summer Internship		6	0

The courses shown above are as per the existing scheme at the Institute. These are meant to be indicative. TAPMI has a practice of revising its curriculum regularly, which may cause the above courses and credits to be subject to change within the bounds of AICTE Rules/Norms.

List of Electives:

SI No.	Course	Credits	Hours
1	Marketing Performance Metrics	2	20
2	Product and Innovation Management	2	20
3	Design Thinking	2	20
4	Sales Forecasting and Sales Analytics	2	20
5	Management of Sales Force	2	20
6	Key Account Management	2	20
7	Sustainable Marketing	2	20
8	Social Marketing	2	20
9	AI for Management	2	20

Note: This will be a floating basket of specialization electives. For each term, 3 electives will be offered to the students. The elective receiving the maximum subscriptions will be taught in that particular term.

Program Differentiators

• BrandScan course, which allows analysing actual business challenges through research and provides solutions to organizations
• “Accredited degree” status from the Chartered Institute of Marketing (CIM), UK and Australian Marketing Institute (AMI)Live projects, in addition to a summer internship, provide the necessary industry exposure to students
• Mentoring by TAPMI alumni holding senior leadership positions
• Workshops delivered by industry professionals
• Successful track record of attracting companies in FMCG, durables, retail, banking, and B2B sectors, offering sales management, Product Management, and retailing roles for final placements

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