IPM

Program Overview
The Integrated Program in Management at TAPMI Manipal is a five-year program leading to a BBA and MBA degree, approved by the All-India Council for Technical Education (AICTE) and governed by the Manipal Academy of Higher Education. The program is structured to provide a seamless transition from undergraduate to postgraduate management education, with the first three years culminating in a Bachelor of Business Administration (BBA) and the final two years leading to a Master of Business Administration (MBA). The curriculum offers conceptual knowledge, practical application, and industry engagement. Students must complete 120 credits in the first three years through a mix of theoretical courses that build foundational knowledge, project-based courses that encourage application across disciplines, and industry workshops conducted by professionals to ensure real-world insights. The program also incorporates a social internship at the end of the first year and industry internships at the end of the second and fourth years, aiming to enhance experiential learning and industry readiness.
 
Types of Courses 
 

Course Structure
Sr. No Course Type Objective Contact Hours
per Credit
I. Conceptual / Theoretical Course (C) The objective is to provide key conceptual and theoretical insights as a foundation for the program. Initially, we will focus on a single discipline, then transition to multidisciplinary courses in the advanced years, enriching the learning experience and preparing students for real-world challenges. 15
II. Project-based Course (P) Project-based courses focus on applying concepts learned in theory classes to real-world situations. Students engage in hands-on projects that require significant time and effort, promoting deeper understanding and collaboration. This practical approach enhances learning and helps students develop valuable skills for their future careers. 15
III. Industry Workshops (IW) To promote strong industry engagement and gather continuous inputs, industry workshops will be introduced as a one-credit workshop course. These workshops will be conducted exclusively by industry experts under the supervision of full-time faculty members. 15

 
Program Highlights 
The program is designed to shape future-ready leaders through a multidisciplinary curriculum. Students gain a strong academic foundation in the first three years across six key areas: Management principles, analytics and data sciences, social sciences, skill-based workshops, humanities, and performing arts, as well as hands-on experience through social internships and live projects. The curriculum fosters critical thinking, creativity, communication, and real-world problem-solving. With a strong focus on experiential learning, global exposure, and industry integration, students participate in international exchange programs, live business projects, and leadership activities. The final two years follow TAPMI’s flagship MBA curriculum, with full access to its robust placement support and career services, ensuring holistic development and career readiness.
 
Program Structure 
 

BBA Program Structure Semester 1
Sl No. Course Name Credit Hours
C P W C P W
1 Primers for Mathematics 0 10
2 Primers for Accounting 0 10
3 Anthropology for Managers 3 45
4 Introduction to Mathematics 2 30
5 Basics of Accounting 2 30
6 Basics of Economics 2 30
7 English Language and Literature 3 45
8 Working with Spreadsheets 2 30
9 Professional Communication 2 30
10 Business Government and Society 3 45
TOTAL – SEMESTER 1 12 7 200 105
BBA Program Structure Semester 2
Sl No. Course Name Credit Hours
C P W C P W
1 Microeconomics 3 45
2 Foundations of Psychology 3 45
3 Business Mathematics 3 45
4 Financial Accounting 3 45
5 Sustainability, Responsibility and Managerial Ethics 2 30
6 Scientific Thinking 2 30
7 Indian Culture in Global Context 3 45
8 Design Thinking 2 30
TOTAL – SEMESTER 2 14 7 210 105
BBA Program Structure Semester 3
Sl No. Course Name Credit Hours
C P W C P W
1 Marketing Management 3 45
2 Macroeconomics 3 45
3 Management Accounting 3 45
4 Organizational Behaviour 3 45
5 Business Statistics 3 45
6 Introduction to Algorithms & Programming 2 30
7 Management Decision Science 2 30
8 Social Internship 3
9 Viva-Voce I 1
TOTAL – SEMESTER 3 15 8 225 60

 

BBA Program Structure Semester 4
Sl No. Course Name Credit Hours
C P W C P W
1 Strategic Management 3 45
2 Financial Management 3 45
3 Information Technology for Managers 3 45
4 Human Resource Management 3 45
5 Operations Management 3 45
6 Business Research Methods 3 45
7 Industry and Economic Analysis 2 30
8 Sales and Negotiations Workshop 2 30
9 Viva-voce 2 1
TOTAL – SEMESTER 4 15 6 2 225 75 30
                                                        BBA Program Structure Semester 5
Sl No. Course Name Credit Hours
C P W C P W
1 Global Business Environment 2 30
2 Introduction to Python Programming 3 45
3 Decision Making using Financial Statements 2 30
4 Sales Internship 3
5 Elective 1 2 30
6 Elective 2 2 30
7 Elective 3 2 30
8 Elective 4 2 30
TOTAL – SEMESTER 5 15 3 225
                                      BBA Program Structure Semester 6
Sl No. Course Name Credit Hours
C P W C P W
1 Legal Aspects of Business 3 45
2 Fundamentals of Supply Chain 2 30
3 Introduction to Entrepreneurship and Innovation Management 2 30
4 Integrated Thinking Simulation 1 15
5 Elective 5 2 30
6 Elective 6 2 30
7 Elective 7 2 30
8 Elective 8 2 30
TOTAL – SEMESTER 6 15 1 225 15
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SOP and Micro-presentation guidelines

SOP and Interview Guidelines

Statement of Purpose (SOP) is required as part of the evaluation criteria of IPM/BBA(Hons.) admissions process. It is evaluated for clarity and purpose, organization of thought and explanations that have shaped intention leading to this application.

The SOP should not exceed 750 words in total. Applicants are required to answer all six SOP questions as per the guidelines given. The total word count should not exceed 750 words. The SOP must be submitted in either PDF or JPEG format. Handwritten submissions will not be accepted under any circumstances.

A good statement of purpose should cover the following elements:

1. The factors that excite the candidate in a career and the reason for the same.

2. What accounts for the candidate’s interest in the program?

3. How in the candidate’s view the program relates to his/her career plans?

4. Where would the candidate like to be after the completion of the program and after 10 years?

5. What in the candidate’s views are his/her strengths and areas of improvement?

6. What are the challenges that the candidate sees ahead and how they will impact the career plans?

Micro-presentation Topics

1. I hate biology because I love it

2. We avoid chemistry to end up working with it

3. Mathematics is as real as yeti in the mountains

4. We study physics to never use it in life

5. Studying mathematics makes you a great friend

6. We grow with chemistry and we fall with physics

7. Studying PCM is wasting your time with a lot of social respect

8. Biology is the source of all problems

9. We can justify anything in our life by linking it to genetics

10. Those who are good in science are also good dancers

11. Sports is bad for a managerial career

12. Good sports persons do not need a degree

13. All genders are equal today

14. Sleep is the answer to all the problems in the world

15. Studying civics does not make us good citizens

16. Political science is actually an art

17. If history is the past, then gossip is the present

18. The best economics are those who do not study economics

19. Economics and Commerce are as similar as swimming and cycling

20. It is easier to drive on a dirt track/broken road than to read a newspaper

21. News today is what is not on the news channels

22. BBA is all about making good friends

23. Muscles are thicker than blood

24. Studying psychology means learning to judge others

25. Reading books is more relevant today than in the past

26. Virtual world of social media is no different from the actual world

27. Entrance examinations are about preparation, not talent

28. If you received good grades, it means you did not learn anything

29. All my friends have an interesting life while I have interesting challenges

30. More than relatives, it is gym and malls that are our society today

31. Music is the most challenging discipline that is easiest to practice

32. Pursuing a degree means gaining knowledge while losing money

33. My best friends are the sun and the moon

34. Focusing on environment and ecology means making our lives horrible

35. The best day in my life was when others had their worst day

36. Dogs and cats are luckiest creatures on the earth

37. Relationships are just like a balance sheet

38. Examinations in schools should be conducted by the students themselves

39. My life is my choice…actually my friends’ choice..

40. Computers are better companions than humans

41. Those who study accounting make no mistakes in their life

42. The human brain is no longer superior to computers

43. Teachers are worse than parents but better than friends

44. Life goals are not as exciting as the goals in soccer/football

45. Only those who work hard are smart

46. Age is just a number that decides everything in life

47. Commerce is as old as history and as recent as today

48. Commerce balances the world while creating all the imbalances

49. Good accountants are seldom good humans

50. School is an excellent place to do everything other than studying

51. Corruption and its impact on my future as an employee

52. Environmental Pollution: Reality or in our minds?

53. Poverty around me and its challenges for me

54. How physics makes me a better manager?

55. All that is good in life is chemistry

56. Genes and my future as a healthy human being

57. Forests: how they challenge my life and aspirations

58. Freedom of Speech in our family

59. Accounting makes me a better human being

60. Understanding history makes us a better manager

61. Social Change and Social Media

62. Life is a quadratic equation

63. The best poem/story I read was the worst experience of my life

64. Women’s rights can be seen in TV serials

65. Culture today is Instagram and Snapchat

66. Mathematics is the most important and useless subject

67. Those who play football are bad dancers

68. Astronomy is not as good as gastronomy

69. Computer Science is much more than jobs in IT companies

70. Botany and my daily life

71. Zoology is best learnt in animation films

72. Economics is about daily life

73. Demand, supply is best learnt on Instagram

74. Trigonometry is very useful in life

75. Netflix and Amazon Prime are gifts of science

76. In today’s world all are singers and actors

77. The best things in life require learning chemistry

78. Learning music is as important as learning accounts for a Commerce student

79. Geography has made me better in my personal life

80. Poor and rich is all about luck

81. Science students’ view on writing long answers

82. Literature is best learnt in movies

83. A good writer is mostly a failure in personal life

84. Classroom is all about psychology in action

85. When history is old, it becomes chemistry

86. Language is about life itself

87. Dance is about passion, not practice

88. Physical education is most needed by the teachers

89. The day I don’t go to school is the worst day in my life

90. Home is good, school is fine but college is horror

91. We are so strong because we are broken

92. All the world is stage, preferably on Instagram

93. If our education was about education…

94. Irrespective of the Board of Education, we learn nothing

95. Competitive examinations are about privilege, not merit

96. I was born to win, hence don’t know how to lose!

97. Management is not Commerce

98. What is consider as the most useless is actually the most useful.

99. The world is in conflict since we love the world

100. My generation, my choice

Program Outcome (PO)
Program Educational Objectives (PEO)
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Established in 1981, TAPMI has been at the forefront of management education, shaping future leaders through academic excellence, innovation, and real-world learning. With a commitment to nurturing global wealth creators and industry-ready professionals, we continuously benchmark ourselves against the best. Guided by our core values—Excellence, Trust, Honesty, Innovation, Commitment, and Student-Centricity—we foster a culture of ethics, sustainability, and transformative learning.

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