Prof. Vinod Madhavan is an experienced academic and marketing professional with over two decades of expertise in marketing education, sales management, digital promotion, and brand strategy. He has held leadership roles including Vice President–Academics at Miles School of Branding and Advertising and Dean–Administration at T.A. Pai Management Institute (TAPMI), Manipal. With prior stints at NMIMS, SDMIMD, and KIAMS, he has also worked in the corporate sector with Exxon Mobil. His research focuses on digital advertising and brand management, with publications in ABDC and SCOPUS-indexed journals. A recipient of the CII Industrial Fellowship, he has delivered over 5,000 hours of executive training across major Indian corporates and holds an MBA from the University of Madras.
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Marketing Management, Sales and Distribution Management, Personal Selling, Retail Management, Digital Promotion, Business Marketing, Brand Management, Business Communication
Digital Promotion, Rich Media Advertising, Brand Management, Sales Management
Total stand up training delivery of five thousand hours for companies in India.
Key Experience: Product development, content development and delivery (offline and virtual)
Key Topics (Training): Personal selling, managing salesforce, managing channels, interpersonal communication, team building.
Key Topics (Executive Education): Marketing Management, Business Communication, Brand Management, Salesforce Management, Managing Channels, Consumer Behaviour, Retailing, Rural Marketing and B2B Marketing.
Participant levels: Senior and middle management executives
Organizations: Canara Bank, ICICI Bank, Indian Oil Corporation (IOC), Armstrong Design India, Life Insurance Corporation (LIC), Axis Bank-Max Life Insurance, Actavis Pharma, Kirloskar Brothers Ltd, Kirloskar Oil Engines Ltd, Brakes India Ltd, Raman Boards Ltd (now a part of ABB), District Cooperative Banks, Automotive Axles Ltd, Mysore, Kirloskar Copeland Ltd, Pune, Jindal Vijayanagar Steel Plant Ltd, Atlas Copco, Soft lens, West Coast Paper Mills, Kirloskar Ferrous Industries Ltd, Kasturba Medical Hospital, Mangalore Refineries and Petrochemicals Limited (MRPL)
Government: Marketing for Entrepreneurs
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Awarded by the Confederation of Indian Industry (CII), the “CII Industrial Fellowship Scheme” for developing a ‘Supply Chain Model’ for FoodWorld Supermarkets Ltd., Chennai. The Fellowship was for a period of four months from June 2004 to September 2004
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Established in 1981, TAPMI has been at the forefront of management education, shaping future leaders through academic excellence, innovation, and real-world learning. With a commitment to nurturing global wealth creators and industry-ready professionals, we continuously benchmark ourselves against the best. Guided by our core values—Excellence, Trust, Honesty, Innovation, Commitment, and Student-Centricity—we foster a culture of ethics, sustainability, and transformative learning.
