SOUMYADEEP KUNDU

Designation:

Assistant Professor

Area:

Operations and Decision Science

Education:

B. Tech; Ph.D. (IIM Kozhikode)

Date of Joining:

2025-03-03

Biography

Soumyadeep Kundu is an academic specializing in operations management, multi-channel retailing, and the sharing economy. He holds a Ph.D. from IIM Kozhikode and a B.Tech in Electrical & Electronics Engineering from KIIT.

His research focuses on channel choice decisions for vertically differentiated products, examining retail, gray markets, and online food delivery platforms. His broader interests include multi-channel retailing, online platforms, gray markets, and EV adoption, with an emphasis on strategic decision-making in competitive markets.

Currently an Assistant Professor at T.A. Pai Management Institute, he has previously taught at BML Munjal University, Woxsen University, and St. Xavier’s University. He has also authored case studies on retail and platform strategies and contributed to industry discussions in Forbes India, The Hindu, and The Telegraph India.

Published Papers

Publications:

Research Articles-

Kundu, S., 2021. Is Kirana the answer to India’s Retail Dominance?.Economic and Political Weekly, 56(42),pp.20-23.
Bhattacharyya, J., Dash, M.K., Kundu, S., Sakshi, S., Bhattacharyya, K. and Kakkar, K.B., 2023. No virus on me: the Indian ways of managing the COVID-19 pandemic: marine to mountain. Asian Journal of Management Cases, 20(2), pp.128-156.

Books/Book Chapters-

Bhattacharyya, J., Krishna, B., Narmetta, M., Roy, O. and Kundu, S., 2020. Modeling and Prediction of Zone of Critical Concern: A Solid Waste Management Case of a Higher Education Institute in India Using Probit Regression. Waste Management Techniques for Improved Environmental and Public Health: Emerging Research and Opportunities (pp. 80-103). IGI Global.

Case Study & Teaching Note-

Kundu, S., Sivakumar, S., James, L. (2024), Saera Electric Auto Ltd.: Electric 3-Wheelers in India Ivey Publishing.
Kundu, S., & Mateen, A. (2023). Rita Cloth Store: Rethinking for the Times. The Case for Women. Emerald Publishing.
Roy, S., Kundu, S., & Mateen, A. (2022). Keeping up with the Shelves: Swaroop’s Ordering Conundrum. The Case Centre.
Roy, S., Kundu, S., & Roy, D. (2022). The Indian Premier League: Gauging Player Performance. Ivey Publishing.

Teaching Cases

Yet to be updated

Teaching Interest

MBA level courses: Operations Management, Industry 4.0, Business Applications of Analytics.

Research Interest

Online Food Delivery Platforms, Retail Operations, Electric Vehicle Adoption

Training & Consultation

Conferences & Workshops:

Conferences-

Consumer Choice Behavior and Models: Implications for Retail Assortment Planning, XXIII Annual International Conference of the Society of Operations Management, IIT Kanpur. December 2019.
Consumer Choice Process and Assortment Planning in Retail Environment: A Classificatory Study, 3^rd ICDE & 14th ISDSI Annual Conference 2020, IIM Raipur. December, 2020.
On Estimation of Product Life Cycle Curves, 3rd ICDE & 14th ISDSI Annual Conference 2020, IIM Raipur. December, 2020.
Sustainability Practices in the Fashion Industry: From Design to Disposal, POMS 31st Annual Conference of the Production and Operations Management Society (POMS), (online) April 2021.
Frameworks to Guide Sustainability Initiatives in the Fashion Industry: A Case of Indian Apparel Industry, POMS 31st Annual Conference of the Production and Operations Management Society (POMS), (online) April 2021.
Digital Learning: Factors affecting e-Learning Persistence,11th CERE Conference 2021, IIM Indore, June, 2021.
Beyond Bass: Recent Advances in Forecasting New Product Adoptions and Product Life Cycles, ISDSI-Global Conference 2021, IIM Nagpur. December, 2021.
Sustainability Reporting in Emerging Economies: Using Topic Modelling for Better Understanding of Practices and Future Directions, ISDSI-Global Conference 2021, IIM Nagpur. December, 2021.
The Restauranteur’s Dilemma: Choosing the Right Channel, POMS India International Conference, IIM Kozhikode. December, 2022.
Retail Strategy for Vertically Differentiated Experiential Products under Physical Retail Formats, 13^th POMS-HK International Conference, Hong Kong, January 2023.
The Restauranteur’s Dilemma: Channel Choice in the Presence of Online Food Delivery Platforms, 13^th POMS-HK International Conference, Hong Kong, January 2023.
The Restauranteur’s Dilemma: Channel Choice under Restaurant & Platform Competition, POMS India International Conference, XLRI Jamshedpur. December, 2023.
The Restaurant-Platform Conundrum in the Sharing Economy: Restaurant’s Capacity, Pricing and Channel Decisions in the presence of Online Food Delivery Platforms, Indian Institute of Foreign Trade Kolkata. December, 2023.
The Restauranteur’s Dilemma: Capacity, Pricing and Channel Decisions in the presence of Online Food Delivery Platforms, POMS India International Conference, IIM Ranchi, December, 2024.
Retail Channel Decisions for Manufacturers: Overcoming Challenges of Gray Markets & Competition in new Emerging Markets, XXVII Annual International Conference of Society of Operations Management, IMT Ghaziabad, December, 2024.

Workshops-

Doctoral Consortium on Teaching 2023, Centre for Teaching & Learning, Indian Institute of Management Bangalore, 30th January-2nd February, 2023.

Paper-work in progress

Yet to be updated

Academic Service

Yet to be updated

Ph.D. Guideship

Yet to be updated

Awards

Awarded Best Paper in Management Doctoral and Researcher’s Colloquium 2023, Indian Institute of Foreign Trade Kolkata.
Awarded Best Paper in POMS India International Conference, 2022, Indian Institute of Management Kozhikode.

Media Coverage

Decoding the Restaurant’sChannel Dilemma Under a“Floor-Price” Model in the Ever-Growing Presence of Online Food Delivery Platforms, INFORMS Analytics Magazine, 9th January, 2024, Link: https://pubsonline.informs.org/do/10.1287/LYTX.2024.01.03/full
From commercial to consumer EVs: The upheaval afoot in India’s EV Market, Forbes India, 29th March, 2023, Link: https://www.forbesindia.com/article/iim-kozhikode/from-commercial-to-consumer-evs-theupheaval-afoot-in-indias-ev-market/83981/1
Hub of Ideas, The Telegraph India, 6th February, 2023, Link: https://www.telegraphindia.com/opinion/hub-of-ideas-bengals-ev-policies-are-bearing-fruit/cid/1914558
Electric Touch, The Telegraph India, 10th August, 2022. Link: https://www.telegraphindia.com/opinion/electric-touch/cid/1879264
India’s EV ambition rides on three wheels, The Hindu, 1st June, 2022. Link: https://www.thehindu.com/opinion/op-ed/indias-ev-ambition-rides-on-three-wheels/article65480119.ece
Little guy stands tall,The Telegraph India. 28th December, 2021. Link: https://www.telegraphindia.com/opinion/the-friendly-neighbourhood-kirana-is-going-nowhere/cid/1845080