Publications

• Packirisamy, P., Meenakshy, M., & Jagannathan, S. (2017). Burnout during early career: lived experiences of the knowledge workers in India. Journal of Enterprise Information Management, 30(1), 96-121.

Case Studies

Harvard Business School and Ivey Publication

• Vaccine on wheels, Fox-International school second runner up award chosen among all the cases entries across globe.
• LenDenClub: New Product Development in the Digital SpaceR Kumra, Ivey Publishing, Integrated Centre for Consultancy Private Limited: Public Relations in India
• Bombay Shaving Company: Digital Customer Conversion R Kumra, Ivey Publishing Case; https://store.hbr.org/product/bombay-shaving-company-digital-customer-conversion/W21363; Product #: W21363
• Kumra, R. et. al. (2017). Wingreens Farms: Sustainable Growth, W17794-PDF-ENG: Harvard Business School Publishing https://hbr.org/product/wingreens-farms-sustainable-growth/W17794-PDF-ENG
• Kumra, R. (2017). Drishti Eye Center: Managing a Sales Force, W17129-PDF-EN: Harvard Business School Publishing https://hbr.org/product/drishti-eye-centre-managing-a-sales-force/W17129-PDF-ENG
• Kumra, R. (2016). Teracom Limited: Appointing a Consumer Distributor, W16457-PDF-ENG: Harvard Business School Publishing https://hbr.org/product/teracom-limited-appointing-a-consumer-distributor/W16457-PDF-ENG
• Kumra, R. (2014). Mahindra and Mahindra Financial Services Limited: Empowering Rural Consumers, W14606-PDF-ENG: Harvard Business School Publishing https://hbr.org/product/mahindra-and-mahindra-finance-services-limited- empowering-rural-customers-in-india/W14606-PDF-ENG

Research Paper

Category A, B and C Publication

PEER-REVIEWED CATEGORY JOURNAL RESEARCH PAPERS

• K Avinash, Rajeev, Kumra: Ramendra Singh, (2022) “Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda” Journal of Macromarketing, Category A journal as per ABDC list; ABS 3 rank
• K Avinash, Rajeev, Kumra: Ramendra Singh, (2022) Base of the pyramid producers’ constraints: An integrated review and research agenda Journal of Business Research 140 (February 2022), Pages 115-129; Category A journal as per ABDC list; ABS 3 rank
• PK Sharma, R Kumra, (2022). Relationship between mindfulness, depression, anxiety and stress: Mediating role of self-efficacy, Personality and Individual Differences 186, 111363; Category A journal as per ABDC list ABS 3 rank
• A Kumar, R Kumra, (2021). Television viewing and conspicuous consumption of households: evidence from India, Journal of Consumer Marketing 38 (3), 272-281, Category A journal as per ABDC list
• Kumra, R., & Sharma, P. K. (2022). Mediating role of trust in the impact of perceived empathy and customer orientation on intention to continue relationship in Indian banks. Journal of Financial Services Marketing, 27(4), 372-386.
• Sharma, P. K., & Kumra, R. (2022). The second COVID-19 coronavirus wave and its implications for stress, anxiety, and depression among Indian adults. Mental Health and Social Inclusion, (ahead-of-print).
• R Kumra, A Khalek, T Samanta, (2021). Factors Affecting BoP Producer Intention to Use P2P Lending Platforms in India. Journal of Global Marketing, Category B journal as per ABDC list
• PK Sharma, R Kumra, (2020). Examining the mediating role of work engagement on the relationship between workplace mindfulness and organizational justice and its association with well-being.South Asian Journal of Business Studies, Category C journal as per ABDC list
• Relationship between workplace spirituality, organizational justice and mental health: mediation role of employee engagement, (2020). PK Sharma, R Kumra, Journal of Advances in Management Research
• Malik Anjali, Ambika Kumar, Rajeev Kumra (2020), “Children in the digital world: Exploring the role of parental–child attachment features in excessive online gaming”, Young Consumer, 21 No. 3, pp. 335-350,Category B journal as per ABDC list https://www.emerald.com/insight/content/doi/10.1108/YC-01-2020-1090/full/html
• Bhatnagar, S., & Kumra, R. (2020). Understanding consumer motivation to share IoT products data. Journal of Indian Business Research. Vol 12, Issue 1, pp. 5-22, Category B journal as per ABDC list https://www.emerald.com/insight/content/doi/10.1108/JIBR-09-2019-0268/full/pdf?title=understanding-consumer-motivation-to-share-iot-products-data
• R Kumra, RK Mittal, L Gunupudi., (2019) Trust and its determinants in internet banking: A study of private sector banks in India 1Information Systems, 141-158
• Lakshman, Kumra Rajeev and Atanu, (2017), “”Proactive Market Orientation and Innovation in India: The Moderating Role of Intra-Firm Causal Ambiguity”, Journal of Management & Organization¸ Vol 23, Issue 1, January, pp. 116-135, Category B journal as per ABDC list

https://www.cambridge.org/core/journals/journal-of-management-and-organization/article/proactive-market-orientation-and-innovation-in-india-the-moderating-role-of-intrafirm-causal-ambiguity/FEB5CB9903F8B6126296CF6EE9C16F0E

• Kumra, Rajeev, Madhavan Parthasarathy, and Shafiullah Anis (2016), “Unraveling Religious Advertisements Effectiveness in a Multi-Religious Society,” Journal of Indian Business Research, 8 (2), 122-142. Category B journal as per ABDC list
• Anjali Malik, Rajeev Kumra, Smitha Girija (2015), “Gaming Dependency Among Indian Adolescents: A Phenomenological Study”, International Journal of Indian Culture and Business Management, Volume 12, Issue 3 Category C journal as per ABDC list, https://www.inderscienceonline.com/doi/abs/10.1504/IJICBM.2016.075539
• Kumra Rajeev et.al, (2014), “Factors Affecting Behavioral Intention to Adopt 3G Mobile Value-Added Services in India”, International Journal of Electronic Business¸ Inderscience Publication, Vol. 11, Issue 4, 354-383, Category C journal as per ABDC list, https://www.inderscienceonline.com/doi/abs/10.1504/IJEB.2014.065820
• Kumra Rajeev and Anjali Malik, (2014), “An Exploratory Study of Counterfeit Purchases among Rural Bottom of Pyramid Customers in India”, International Journal of Business and Emerging Markets, Vol.6, No.4, pp.316-339, Inderscience Publication, Category C journal as per ABDC list https://www.inderscience.com/info/inarticle.php?artid=65562
• Kumra Rajeev et.al. (2013), “Determinants of Consumer Acceptance of M-Commerce”, South Asia Management Journal, April-June, Vol.20, Issue No.2, pp. 102-127, AMDISA publication, Category C journal as per ABDC list http://web.b.ebscohost.com/ehost/detail/detail?vid=0&sid=d899e417-fe15-45d3-9c16-eaf9dc7b8ea4%40sessionmgr102&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=89574004&db=bth
• Kumra Rajeev et.al, (2013), “Lifestyle Segmentation of e-Mavens”, Metamorphosis Vol. 12, No.2, July-Dec, pp. 86-102¸ IIM-Lucknow Journal, Category 1 journal as per ABS list
• Kumra Rajeev et.al. (2012), “Open Book Practices in Buyer-Supplier Relationships in India”, Journal of Business and Industrial Marketing, Emerald publication, Vol. 27/3, pp. 196-210, Category A journal as per ABDC list http://www.emeraldinsight.com/journals.htm?articleid=17015254
• Rajeev, K. (2012), Internet Banking Usage: A Customers Perspective. International Journal of Management Practices & Contemporary Thoughts, 67-76.
• Anjali Malik and Kumra Rajeev (2012), Word of Mouth: A Research Agenda, International Journal of Management Research, 3, No. 1 June 2012, 58 Volume 3, Number 1, June, pp 58-70, published by Philadelphia University, Philadelphia (USA)
• Kumra Rajeev et.al. (2010), ‘A Longitudinal exploratory study of changing perceptioons toward an iconic brand in a developing country’, Journal of Indian Business Research, Jan-July 2010, Emerald publication, Vol. 2, No.3, pp. 138-152, Category B journal as per ABDC list http://www.emeraldinsight.com/journals.htm?articleid=1876806,
• Kumar, R. (2010). Customer Complaint Behavior and Triggers: A Qualitative Study. IIMS Journal of Management Science, 1(1), 38-45.
• Kumra Rajeev (2008), ‘Salesperson’s Preferences toward Sales Quota Bonus Plan: A Study of Indian Pharmaceutical Industry’, Decision, IIM-C Journal, Jan-June, Vol 35 (1), pp 111-27, Category C journal as per ABDC list
• Kumra, Rajeev (2005) “E-CRM vendors: a contemporary study”, Journal of Advances in Management Research, Vol. 2 Iss: 2, pp.70 – 77, Emerald publication, Category C journal as per ABDC list; http://www.emeraldinsight.com/journals.htm?articleid=1814132&show=html
• Kumra, R., & Mittal, R. K. (2004). Trust and its determinants in internet banking: A study of private sector banks in India. Decision (0304-0941), 31(1), IIM-C Journal, Jan-June

Book

• “Consumer Behaviour: An Applied Orientation in Indian Context” Published by Himalaya Publishers

Book Chapters

• Kumra Rajeev, RK Mittal and Lakshmi Gunupudi (2019). Trust and its determinants in internet banking: A study of private sector banks in India. (Chapter 7) Seetharaman, P., & Cranefield, J. (Eds.). Information Systems: Debates, Applications and Impacts. Taylor & Francis.
• Kumra Rajeev (2007). Paradigm Shift in Pharmaceutical Industry: An Exploratory Study of IPR Regime Scenario. (Chapter 18) Shri Prakash & H. Chaturvedi (Eds.). WTO, Intellectual Property Rights and Branding. Pp 296-315. Har-Anand publications.

Working Papers

• Kumra Rajeev et.al, (2013), “An Exploratory Study of Risk Factors For Pathological InternetGaming Among Adolescents”, Working Paper¸ Bradford University – UK,http://www.brad.ac.uk/management/research/research-publications-and-seminars/working-papers/wp/?paperid=13/03&year=2013
• Impact of Religious Iconography on advertisement Effectiveness: Perspective of Majority and Minority Faith in India; (2013) IIM-L Working paper series, Paper no: No: 2013-14/03

 Other Publication: Non-Category

• K. Mittal Rajeev Kumra, “E-CRM in Indian Banks: An Overview”, Delhi Business Review, Vol. 2, No. 1, January – June, 2001
• Kumra Rajeev (2004), ‘WTO and its implication in Pharmaceutical industry’, Business Perspective, Jan-June.
• Kumra, R., & Mittal, R. K. (2004). Growth drivers of IT enabled banking in India: A study of scheduled commercial banks. LBS Journal of Management & Research, 2(1), 60-72.
• Kumra Rajeev & et.al. (2003), ‘Green marketing: an Indian initiative’, Indian Journal of Marketing, Jan.
• Kumra Rajeev & et.al. (2000), ’Are They Thou Krishna’, Dec., Indian Management.
• Kumra Rajeev & et.al. (2003), ‘CRM: A New Mantra’, BVMIR Management journal, Jan-June.
• Kumra Rajeev & et.al. (2002), ‘Ethical Issues in Cyberage’, Delhi Business review, Jan-July
• Kumra Rajeev & et.al., ’Challenge in Public Sector Bank: Managerial Perspective’, 8M Journal, -Dec. 2002.
• Kumra Rajeev & et.al. (2002), ’Electronic Banking in India’. Noida Management Association, Oct.
• Kumra Rajeev & et.al. (2002), ‘E-CRM: Its Need and Present Status’, Apeejay Business Review, June-Dec.
• Kumra Rajeev & et.al. (2001),’ Online Advertisement: a Paradigm Shift’, Business Perspective, July-Dec.,.
• Kumra Rajeev & et.al. (2001), ‘E-CRM in Indian Banks: An Overview’, Jan-July, Delhi Business Review.
• Kumra Rajeev, (2012) “Kolaveri Di: Going Viral”, Economic Times

 Research Grants

• 2014 Faculty Development grant for religion research
• 2013 Faculty Development to attend ANZAM, Hobart, Australia Conference
• 2013 Research Grant from Deutsche Gesellschaft für Internationale Zusammenarbeit (German Agency for International Cooperation) or GIZ, an international enterprise owned by the German Federal Government on the “Consumer Policy and Sustainability
• 2012 Department of Consumer Affairs, Govt. of India on the “Consumer Awareness Index Development”
• 2008 Worked on multi donor sponsored research by GTZ-DAI German firm for SME CRM capability development for Indian Bank.

Conferences Proceedings and Presentation

• Kumra, Rajeev. (2020, August 18-21). ‘Television Viewing and Conspicuous consumption at the Bottom of the Pyramid: An Empirical Examination’, paper no: 416, 2020 American Marketing Association (AMA) Summer Academic Conference, USA
• Kumra, Rajeev. (2020, May 28-30). Children as consumers of online gaming: The role of parental attachment. Marketing, Public Policy and Moral Courage in a Diverse, Rapidly Changing World, Volume 30; page no: 49-51 ISBN-13: 978-0-87757-007-3. 2020 American Marketing Association (AMA) Marketing + Public Policy, USA
• Kumra Rajeev, (2013, Dec 4-6). Religious Iconography, 27th Australian and New Zealand Academy of Management (ANZAM) Conference is to be held in Hobart, Tasmania, Australia
• Kumra, Rajeev. (2013, Dec 4-6). Responsive and proactive market orientation in India: Innovation and performance. Paper No: 160. 27th Australian and New Zealand Academy of Management (ANZAM) Conference is to be held in Hobart, Tasmania, Australia.
• Kumra, Rajeev. (2016, Sep 9). Chief Guest. International case Conclave, GDGU – Elixir, G.D. Goneka University, Gurgaon, India
• Anjali Malik, Rajeev Kumra and Simtha Girja, (2014). Pathological Online Gaming among Adolescents: A Review, IIM-L Conference: Listening to Consumers of Emerging Markets, Chapter 37 pp 180-4
• “Service Quality in Tourism: Special Reference To Rural And Medical Tourism” “Quality Management in Organisations” 26th Feb, 2010. University School of Management Studies, Guru Gobind Singh Indraprastha University,
• Kumra, Rajeev and Anjali Malik. (2010, Dec 27-29). Exploratory Study of Mobile Number Portability and Consumer Switching Intention in Indian Mobile Market. First International Marketing Conference MARCON 2010, Indian Institute of Management – Calcutta.
• Kumra Rajeev (2009, April 8-10). Utilizing Market Segmentation In Tourist Shopping: A Literature Review. International Conference on Tourism in Global Village. Indian Institute of Management Lucknow and Kozhikode, India (paper in absentia)
• Kumra Rajeev (2008, August 11-13), India and International Relationship Programs Comparison: An Exploratory Study of Retail Industry, Annual Conference of Academy of International Business – India & CIMER on “Globalisation and Emerging Economies” held at IIM, Indore, India.
• Rajeev Kumra, (2007). Service Quality in Rural Tourism: A Prescriptive Approach, IIM-K conference on tourism in India–Challenges ahead, Volume 15, Issue 17, Pages 424-431on May 15-17
• Rajeev Kumra, (2007). Lost Customers Compliant Behaviour and Triggers: An Exploratory Study 2nd IIMA Conference on Research in Marketing, January 3-5, pp 3-6
• Kumra Rajeev (2008), “Inequalities in Agricultural Growth: A Farmers Perspective” in national conference on “Globalization and Inclusive growth” organized by BIMTECH sponsored by AICTE on May 2-4.
• Kumra Rajeev and Anjali Malik, (2007). Degree of Multinationality and Financial Performance of the Indian Textile sector. 2nd IIMA Conference on Research in Marketing, January 3-5, pp 113-9 Managing on the Edge.
• Kumra Rajeev (2006), International Marketing Conference organized on “Marketing in the Age of Convergence” by IIM-Kozhikode, on “Marketing in the Age of Convergence” presented paper titled ‘Lost Customer Assessment: A Case Study of Mobile Service Provider’ on Jan 7-8.
• Kumra Rajeev and Anjali Malik, (2005). Antecedents and Consequences of Trust in Electronic Commerce: An Empirical Investigation. 1st IIMA Conference on Marketing Paradigm For Emerging Economies”, 12-13 Jan, 2005
• Kumra Rajeev (2005), National conference “The Holistic Marketing Framework: Enhancing Market Responsiveness” organized by LBSIM, presented a joint paper titled, ‘Post Subsidy Removal Impact on Fertilizer Consumption: A Farmer Perspective’,
• Kumra Rajeev (2004, Feb 6-8). Paradigm Shift in Pharma Industry: An Exploratory Study of IPR Regime Scenario. National Conference organized by Dr.B.R.Ambedkar University, Agra, India.
• Kumra Rajeev (2003, Feb 12). Managing Corporate Reputation. School of Management Studies, GGS Indraprastha University, Delhi, India.
• Kumra Rajeev (2002, Feb’ 22-24). E-CRM: Its Need and Present Status in India. First International Conference organized by Gurukula Kangri University, Haridwar, India
• Kumra Rajeev (2002, Jan 8-9), ‘Ethical Issues in Cyberage’ Third International Conference jointly organized by GGS Indraprastha University, DSPSR, Delhi India. Paper presentation was awarded as the ‘Best paper presenter’
• Kumra Rajeev (2002, Jan 8-9), ‘E-CRM in Indian Banks: An Overview’, Second International Conference jointly organized by GGS Indraprastha University & DSPSR, Delhi, India.