Publications
Published in prestigious journals such as:

• Robotics at workplace: An integrated Twitter analytics–SEM based approach for behavioral intention to accept. International Journal of Information Management, 55, 102210 (ABDC-A*)

• From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps. Asia Pacific Journal of Marketing and Logistics (ABDC-A, Scopus Q1)
• Embracing human centric marketing for enhanced firm performance: the role of innovation strategy in India. Journal of Knowledge Management. (ABDC-A, Scopus Q1)
• Strategic pathways to achieve Sustainable Development Goal 12 through Industry 4.0: Moderating role of institutional pressure. Business Strategy and the Environment. (ABDC-A, Scopus Q1)
• Consumer Ethics: A Comprehensive Systematic Review of Intellectual Discourse. Australian Journal of Management (ABDC-A)
• Envisaging creative tourism through boutique hotels: An integrated framework of transformative experience. Tourism Recreation Research, 50(1), 161-177. (ABDC-A)
• A localized and humanized approach to chatbot banking companions: implications for financial managers. Management Decision. (ABDC-B, Scopus Q1)
• Livestream Shopping Breakthrough: Fast Fashion’s New Frontier Explored through Attitude, Influencer’s Advice, and Portal Quality. Journal of Promotion Management, 1-30. (ABDC-B)
• Mixed method approach towards continuous use of chatbots in healthcare apps: an integration of humanizing experience theory. Services Marketing Quarterly (ABDC-B, Scopus)
• Fostering Social Sustainability: Enhancing Employee Resilience through the lens of Social Exchange and Broaden-and-Build Theories. Employee Relations (ABDC-B, Scopus Q1)

• Drivers of satisfaction and usage continuance in e-grocery retailing: a collaborative design supported perspective. Journal of Research in Interactive Marketing. (ABDC-B)
• E-Grocery Retailing Mobile Application: Discerning Determinants of Repatronage Intentions in an Emerging Economy. International Journal of Human–Computer Interaction, 1-16. (ABDC-B)
• Instagram Advertising among Young Consumers in Wearable Fitness Trackers: The Moderating Role of Technology Acceptance Factors. Journal of Global Marketing, 34(5), 411-432. (ABDC-B)

• Envisaging AR travel revolution for visiting heritage sites: A mixed-method approach. Technology in Society, 76, 102439. (ABDC-C, Scopus Q1)

 
Conferences and Workshops

Presented papers at leading institutions including IIM Bangalore, IIM Indore, IIM Rohtak, PAN IIT, and international platforms such as Czech Technical University, Prague. Participated in various FDPs and workshops on topics including Advanced Research Methods, Case Teaching, and Data Analytics.

Conferences

• Sinha N., Gupta M. and Singh P. (2020). A study on m-learning adoption among students in rural India. 3-4 January 2020 Future of Learning 2020 Conference, IIM Bangalore
• Singh P., Gupta M., Kumar A., Sikdar P. and Sinha N. (2020) E-Grocery retailing mobile application: Discerning determinants of repatronage intentions in an emerging economy. 2-4 January 2020 Sixth Biennial Conference of the Indian Academy of Management, IIM Tiruchirappalli
• Singh P., Sinha N. and Gupta M. (2019) Cow welfare and CSR practices in India. 17-18 December 2018 5th International Management Conference (IMC5), Fortune Institute of International Business (FIIB), Delhi
• Sinha N., Gupta M. and Singh P. (2019) A study on online involvement of consumers with hotel brands on Facebook in India. 12-14 December 2019 7th PAN IIM World Management Conference, IIM Rohtak
• Sinha N., Singh, P. and Gupta M. (2019) Influence of Facebook brand-page posts on online engagement: A study of selected hospitality brands in India. 26 – 28 July 2019 IIMI-NASMEI Summer Marketing-IS Conference, IIM Indore.
• Sinha N. and Singh P. (2018) Exploring Gender Receptivity on the process and outcome of ‘Social Networking Site Advertising Evaluation’. 30 November – 2 December 2018 PAN IIT Management Conference, IIT Roorkee
• Sinha N. and Singh P. (2018) Understanding the dynamics and impact of Gratification and Socialization factors on Social media network advertising 12-13 October 2018 The 13^th MAC Conference. Czech Technical University Prague, Czech Republic
• Sinha N. and Singh P. (2018) Unravelling the Effectiveness of Social Networking Site Advertising in the light of privacy concerns. 16 March 2018 International Conference on Business Research and Policy 2018. Chandragupta Institute of Management, Patliputra, Bihar

 
Workshops

• Participated in Successful Case Teaching - A workshop presented by The Case Centre on 15, 17,18 and 19 January 2024.
• Participated in E-Faculty Development Programme on “Global Economy in Covid19: Opportunities and Challenges” conducted from 11-15 May 2020 at USMS, GGS IPU, New Delhi.
• Participated in Webinar on “The Economics of the Pandemic” held on 28th May, 2020, McGraw Hill.
• Participated in Webinar on “Impact of AI during Pandemic Times” held on 16th June, 2020, McGraw Hill.
• Participated in three days Management Development Programme on “Data Analytics using R” conducted from December 17-19, 2018 at Rukmini Devi Institute of Advanced Studies (RDIAS), New Delhi.
• Participated in one-week intensive Faculty Development Programme on “Advanced Research Methods & Techniques” conducted from 8-13th July 2019, New Delhi Institute of Management (NDIM), New Delhi.