Dr. Irfan Shamim is an Assistant Professor of Marketing at TAPMI, Manipal. He earned his PhD in Marketing from the Indian Institute of Management Kozhikode and holds a PGDM from TAPMI. His research focuses on consumer psychology, decision-making, and the intersection of human behavior with emerging technologies such as AI.
His academic interests are grounded in behavioral economics and communication theory, with a particular emphasis on moral decision-making, cognitive engagement, and sustainable consumption. Dr. Shamim’s professional journey reflects a blend of analytical training and human-centered inquiry, making his classroom and research contributions both rigorous and deeply relevant. He is fluent in English, Urdu, and Hindi.
Published Papers
Paperwork in Progress
Conference Presentations
Yet to be updated
Yet to be updated
Yet to be updated
Yet to be updated
Yet to be updated
Yet to be updated
Yet to be updated
Yet to be updated
Media Coverage
Articles in Popular Business Outlets:
Established in 1981, TAPMI has been at the forefront of management education, shaping future leaders through academic excellence, innovation, and real-world learning. With a commitment to nurturing global wealth creators and industry-ready professionals, we continuously benchmark ourselves against the best. Guided by our core values—Excellence, Trust, Honesty, Innovation, Commitment, and Student-Centricity—we foster a culture of ethics, sustainability, and transformative learning.
