GANESH C B

Designation:

Assistant Professor

Operations and Decision Science

Ph.D. (IIM Ahmedabad) ; MBA (IIT Madras)

2022-07-18

Biography

Ganesh Chembai Balasubramanian serves as an assistant professor at the T A Pai Management Institute (TAPMI), Manipal. He holds a Ph.D. in operations and supply chain management from the Indian Institute of Management, Ahmedabad. His research interests lie in the interface of operations and marketing. Ganesh uses game theoretic models to generate managerial insights on inventory, pricing, and product distribution decisions. In his doctoral dissertation, he studied the role of inventory and technology adoption in decentralized supply chains. His dissertation won the Emerging Economies Doctoral Student Award for Asia Pacific region by POMS (production and operations management society, USA). Ganesh is a visiting researcher at the Luxembourg Centre for Logistics & Supply Chain Management, University of Luxembourg.At TAPMI, Ganesh teaches statistics, research methods, and game theory. Ganesh completed MBA from IIT Madras in 2013 and subsequently worked with Wipro, Cognizant and Amazon as a business analyst and a sales specialist.

Published Papers

Balasubramanian, G., & Ponnachiyur Maruthasalam, A. P. (2024). Impact of store brand competition on retailer’s strategic inventory in decentralized supply chains. Naval Research Logistics (NRL), 71(2), 161-173. Link
Maruthasalam, A. P. P., & Balasubramanian, G. (2023). Supplier encroachment in the presence of asymmetric retail competition. International Journal of Production Economics, 264, 108961. Link
Balasubramanian, G., & Maruthasalam, A. P. P. (2021). Substitution Effect of Retailer Store Brand and Manufacturer Encroachment. International Journal of Production Economics, 108208. Link

Teaching Cases

MBA level courses: Basic Statistics, Business Statistics, Business Research Methods, Game Theory.
Executive Education: Business Statistics (online)

Teaching Interest

Yet to be updated

Research Interest

Game theory, Inventory, Pricing, Product Distribution, Supply chain management

Training & Consultation

8th Biennial Supply Chain Management Conference 2023, IIM Bangalore, India
POMS 32^ndannual conference, April 2022, USA (Virtual)
POMS 31^stannual conference, April 2021, USA (Virtual)
Twenty-second international working seminar on production economics, Innsbruck, Austria, Feb 2022 (Virtual)
POMS India International Conference Dec 2021, SPJIMR, India (Virtual)
7th Biennial Supply Chain Management Conference 2021, IIM Bangalore (Virtual), India
ISDSI Global conference 2021, IIM Nagpur (Virtual), India
ORSI 2019 annual conference, IIM Ahmedabad, India

Paper-work in progress

Yet to be updated

Academic Service

Yet to be updated

Ph.D. Guideship

Yet to be updated

Awards

EEDSA (Emerging Economies Doctoral Student Award), Asia Pacific Region, 2022, awarded by The Production and Operations Management Society (POMS), USA.
Best paper award in the doctoral colloquium of POMS India International conference, 2021, SPJIMR, Mumbai, India.
Best paper award (1st place), ISDSI Global conference, 2021, Indian Institute of Management, Nagpur, India.

Media Coverage

Yet to be updated