GANESH C B

Designation:

Assistant Professor

Area:

Operations and Decision Science

Education:

Ph.D. (IIM Ahmedabad) ; MBA (IIT Madras)

Date of Joining:

2022-07-18

Ganesh Chembai Balasubramanian is an Assistant Professor at the T A Pai Management Institute (TAPMI), Manipal. He earned his Ph.D. in Operations and Supply Chain Management from the Indian Institute of Management, Ahmedabad. His research focuses on the intersection of operations and marketing, utilizing game-theoretic models to provide managerial insights on inventory, pricing, and product distribution. His doctoral dissertation examined inventory and technology adoption in decentralized supply chains. Ganesh received the Emerging Economies Doctoral Student Award for the Asia Pacific region from the Production and Operations Management Society (POMS), USA, in 2022. He is a visiting researcher at the Luxembourg Centre for Logistics & Supply Chain Management, University of Luxembourg. At TAPMI, Ganesh teaches courses in statistics, research methods, and game theory. He holds an MBA from IIT Madras (2013) and has previously worked in business development roles with Fortune 500 companies such as Cognizant and Amazon.

  • Balasubramanian, G., & Ponnachiyur Maruthasalam, A. P. (2024). Impact of store brand competition on retailer’s strategic inventory in decentralized supply chains. Naval Research Logistics (NRL)71(2), 161-173. Link
  • Maruthasalam, A. P. P., & Balasubramanian, G. (2023). Supplier encroachment in the presence of asymmetric retail competition. International Journal of Production Economics264, 108961. Link
  • Balasubramanian, G., & Maruthasalam, A. P. P. (2021). Substitution Effect of Retailer Store Brand and Manufacturer Encroachment. International Journal of Production Economics, 108208. Link
  • Maruthasalam, A. P. P., & Balasubramanian, G. (2025). When to fly solo? Manufacturer's direct-to-consumer channel strategy in the face of store brand competition, Electronics Commerce Research.
  • MBA level courses: Basic Statistics, Business Statistics, Business Research Methods, Game Theory.
  • Executive Education: Business Statistics (online)

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Game theory, Inventory, Pricing, Product Distribution, Supply chain management

Conferences and Workshops
  • 8th Biennial Supply Chain Management Conference 2023, IIM Bangalore, India
  • POMS 32ndannual conference, April 2022, USA (Virtual)
  • POMS 31stannual conference, April 2021, USA (Virtual)
  • Twenty-second international working seminar on production economics, Innsbruck, Austria, Feb 2022 (Virtual)
  • POMS India International Conference Dec 2021, SPJIMR, India (Virtual)
  • 7th Biennial Supply Chain Management Conference 2021, IIM Bangalore (Virtual), India
  • ISDSI Global conference 2021, IIM Nagpur (Virtual), India
  • ORSI 2019 annual conference, IIM Ahmedabad, India
  • POMS India International Conference, IIM Ranchi, December 2024
  • Manufacturing and Service Operations Management Conference, London Business School, June 2025

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  • EEDSA (Emerging Economies Doctoral Student Award), Asia Pacific Region, 2022, awarded by The Production and Operations Management Society (POMS), USA.
  • Best paper award in the doctoral colloquium of POMS India International conference, 2021, SPJIMR, Mumbai, India.
  • Best paper award (1st place), ISDSI Global conference, 2021, Indian Institute of Management, Nagpur, India.
  • Best faculty award (2024-25) for exceptional performance in teaching at TAPMI, Manipal.
  • Bryant University best paper award in supply chain management and logistics, NEDSI Conference, USA, 2025.

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