Dr Jayanthi Thanigan holds an Agricultural Engineering degree from Tamilnadu Agricultural University, Coimbatore, PGDRM (Post Graduate Diploma in Rural Management), from IRMA, Anand (1994-96) and Ph.D. from Anna University, Chennai. She has 10 years’ work experience with GCMMF-AMUL. She had worked in various capacities such as Senior executive (Marketing), Branch Manager (First lady branch Manager) From 2006 to 2013, She had worked as visiting faculty in many reputed B-Schools. She joined TAPMI to commence full time academic career, from June 2014. At TAPMI, she has held administrative positions such as Associate Dean (Academics), Area Chair (Marketing) and Team leader for AACSB Accreditation (successfully getting AACSB reaccreditation for next five years). She was the chairperson for the Marketing Conference where Prof. Parsuraman was the keynote speaker.
She has written many cases and uses those cases to teach in class. Following are the cases written by her.
Her research interest is in the area of consumer behavior, particularly consumer switching behavior.
Trained Union Bank employees of Madurai, Tirchy and Coimbatore on Customer Service Excellence
She has completed 10 years’ service in TAPMI.
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