ANJU GUPTA

Designation:

Faculty Associate

Area:

Accounting, Economies and Finance (AEF)

Education:

PGDBM (Finance), PhD

Date of Joining:

2025-07-15

Biography

Anju Gupta has a PhD in management from Manipal Academy of Higher Education. The thesis dissertation title was: “Examining the effects of Financial Wellbeing and Financial Vulnerability on Healthy Financial Behaviour: An Empirical Study”.

Prior to joining ICFAI, Hyderabad (research scholar), she had corporate experience as a Research Analyst in a reputed international research firm located in Gurgaon, India.

Published Papers

Published Papers-

Gupta A., Shamim I., Ghosh T (2025) The Psychology of Saving: How Regulatory Focus of Financial Ads and Personal Savings Orientation Driving Saving Intentions? Submitted to - Australasian Marketing Journal. (ABDC “A”, Scopus Q1). In Press

Gupta A., Mishra S., Behera D.K., and Abhilash (2025). Harnessing financial advice and literacy for financial well-being in the digital age. Investment Management and Financial Innovations, (ABDC “B”, Scopus Q1)

Peter, S., Elangovan, G., & Gupta, A. (2025). Digital engagement in financial inclusion for bridging the gendered entrepreneurial financial gap: evidence from India. Cogent Business & Management, 12(1), 2518492. (Scopus, Q2)

Gupta, A., Mishra, S., & Behera, D. K. (2024). Tracing the trajectory of financial vulnerability: a systematic review and bibliometric analysis. Cogent Economics & Finance, 12(1), 2411566. (ABDC “B”, Scopus Q2)

Peter, S., E, G., & Gupta, A. (2023). Navigating the digital financial landscape: Unraveling the impact of financial behaviour traits on women-owned enterprises in the new normal perspective. Cogent Business & Management, 11(1), 2296570. (Scopus, Q2)

Teaching Cases

Yet to be updated

Teaching Interest

Yet to be updated

Research Interest

Yet to be updated

Training & Consultation

Conferences attended

“Examining the effect of Financial Wellbeing and Financial Vulnerability on Healthy Financial Behaviour: An Empirical Study” at 2nd Doctoral Colloquium on Management and Development, by Institute of Rural Management Anand, From 15th -17th November 2021.

“Navigating Against the Odds: Examining the Influence of Financial Vulnerability, Financial Stress on Healthy Financial Behavior” in the 8th International Conference on Economic Growth and Sustainable Development at SDMIMD, Mysore in November 29-30, 2023.

“Examining the Effect of Financial Well-being and Financial Vulnerability on Healthy Financial Behavior: An Empirical Study” in Manipal Research Colloquium-2024 organized by MAHE-, Manipal, on 12th & 13th April 2024.

Training:

Bloomberg Certification on I) Finance Fundaments, II) Market Concepts III) Environment Social Governance.

Successfully completed the Bloomberg FDP 2025 held on May 27-29 in Bloomberg Mumbai office.

Paper-work in progress

Exploring the Dynamics of Compensatory Escapism: The Roles of Perceived Financial Well-being, and Travel Nostalgia on Intentions to Travel to Nature
Talk Money to me: Examining the Effects of ‘Why’ versus ‘How’ of Saving in Financial Ads on Willingness to Save. (Work in progress).

Academic Service

Yet to be updated

Ph.D. Guideship

Yet to be updated

Awards

Yet to be updated

Media Coverage

Yet to be updated

ANJU GUPTA

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