AMIT KUMAR

Designation:

Associate Professor

Area:

Marketing Management

Education:

PG – XIM, Bhubaneswar. Graduate in Physics

Date of Joining:

2022-10-01

Amit Kumar has over two decades of experience in marketing and advertising in leading food and non-food FMCG giants in diverse sectors. He has worked with organisations like Ogilvy, Lotte, 3M, Britannia, CavinKare and Mother Dairy and was part of the Chocopie launch in India. Mr Kumar’s interest and strength lie in Product Innovation, Brand and Product Management. He is also a guest faculty/visiting faculty at IMT-Ghaziabad, IIT-Delhi, GIM and Flame University. Currently working as the founder of online portal www.akshanova.com. Mr Kumar’s experience in diverse sectors and organisations helps brings out relevant cases and examples of key marketing practices to make our students’ industry ready.

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Product Management

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  • Won AlMA’s prestigious ‘Best Project Campaign of Marketing Practises’ in 2014 which was covered in the Economic Times.
  • A marketing campaign was included in the ‘Global Best Practises’ repository at 3M.

“Reinventing the India Story”, full page coverage in ‘The Economic Times’ on 26th September 2014.