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Faculty Profile

TATHAGATA GHOSH

ASSOCIATE PROFESSOR

Area:

Marketing Management

Edu:

PhD, MBA, BSc (IT)

Biography

  • Dr. Tathagata Ghosh has over 11 years of experience including corporate and academia. Before joining TAPMI, he completed his PhD and worked as an Associate Professor with ICFAI Business School, Hyderabad. Prior to joining academia, he worked a Research Analyst in a reputed international research firm located in Gurgaon, India.
  • Dr. Ghosh has several research publications in international journals. He also presented various research articles in national and international marketing conferences. He is a reviewer of international journal of well repute like Journal of Interactive Marketing, Journal of Consumer Marketing, Journal of Hospitality Marketing and Management etc. Dr. Ghosh also conducted various workshops on marketing research, statistical tools, and marketing analytics.

Teaching

  • Marketing Research, Marketing Management, Business Statistics, Online Marketing

Research

  • Online marketing, travel and tourism marketing, advergames and product placements.

Publications

  • Ghosh, Tathagata and Amar Raju, (In Press), “Gulping the Poison: How Webcare Attributes Reduce Damages to Brands Caused by Negative Reviews,” Journal of Internet Commerce (Indexed: ABDC “B”, SCOPUS”).
  • Ghosh, Tathagata (2018) “Predicting Hotel Visit Intention: The Interactive Role of Helpfulness and Advocacy of Online Review,” Journal of Hospitality Marketing and Management, 27, 3, 299-322 (Indexed: ABDC “A”, SCOPUS).
  • Ghosh, Tathagata (2017), “Managing Negative Reviews: The Persuasive Role of Webcare Characteristics,” Journal of Internet Commerce (Indexed: ABDC “B”, SCOPUS).
  • Ghosh, Tathagata (2016), “Winning versus Not Losing: Examining the Effects of In-Game Advertising Outcome on its Effectiveness,” Journal of Interactive Marketing, 36, 134-147 (Indexed: ABDC “A”, SCOPUS).
  • Sahoo, Debajani and Tathagata Ghosh (2016), “Healthscape Role toward Customer Satisfaction in Private Healthcare,” International Journal of Health Care Quality Assurance, 29, 6, 43-53 (Indexed: SCOPUS).
  • Ghosh, Tathagata and Debajani Sahoo (2016), “Exploring the Emerging Role of Healthscape in Determining Patient Satisfaction: An Empirical Study in the Indian Private healthcare Industry,” Amity Global Business Review, 11, 2, 103-114.
  • Ghosh, Tathagata (2016), “The Cluttered Online Marketplace: Dealing with Confusion of Mobile App Buyers,” in Encyclopaedia of E-Commerce Development, Implementation, and Management, In Lee, ed., 916-932, Illinois: IGI Global.
  • Ghosh, Tathagata and Abhigyan Sarkar (2016), “To Feel a Place of Heaven: Examining the Role of Sensory Reference Cues and Imagination Ability in Destination Marketing,” Journal of Travel and Tourism Marketing, 33, Special Issue, 25-37 (Indexed: ABDC “A”, SCOPUS).
  • Ghosh, Tathagata and Venugopal Rao (2015), “Should I Win or Should I Not Lose: A Research Framework Exploring the Role of Motivation in Processing Brand Related Information in Advergames,” Indian Journal of Marketing, 45, 2, 47-58 (Indexed: SCOPUS).
  • Ghosh, Tathagata and Venugopal Rao (2014), “Consumer Confusion in Mobile App Buying: The Moderating Role of Need for Cognition,” International Journal of E-Business Research, 10, 4, 52-70 (Indexed: SCOPUS).
  • Ghosh, Tathagata (2011), “Impact of Order of Entry on Firm Performance: comparison between service and Manufacturing Firms in an Indian Context,” Romanian Journal of Marketing, 4, 8-22.

Conferences and Workshops

  • Ghosh, Tathagata (2018), “Investigating the Effectiveness of Advergame Outcome and Messages on Players’ Memory, Brand Attitude, Game Attitude, and Emotions,” Management in 21st Century: a Paradigm Shift, ICFAI Business School, Kolkata, January 19-20.
  • Ghosh, Tathagata (2018), “Measuring the Quality Of Management Responses to Negative Reviews: A Conceptual Framework,” Management in 21st Century: a Paradigm Shift, ICFAI Business School, Kolkata, January 19-20.
  • Ghosh, Tathagata and Amar Raju (2017), “Fair or Unfair: The Persuasive Role Webcare Attributes in Handling Negative Reviews,” 11th NASMEI (North American Society of Marketing Education in India) International Marketing Conference, Great Lakes Institute of Management, Chennai, December 22 and 23.
  • Raju, Amar and Tathagata Ghosh (2017), “Managing Negative Reviews: The Persuasive Role of Webcare Characteristics,” International Conference on Management Challenges and Trends in the Digital Era, Narsee Monjee Institute of Management Studies, Hyderabad, January 27-28.
  • Ghosh, Tathagata and Amar Raju (2016), “Managing the Detrimental Effects of Negative Reviews: The Persuasive Role of Webcare Characteristics,” MARCON 2016, Indian Institute of Management, Calcutta, December 22-24
  • Ghosh, Tathagata and Debajani Sahoo (2016), “Exploring the Emerging Role of Healthscape in Determining Patient Satisfaction: An Empirical Study in the Indian Private healthcare Industry,” INBUSH Era World Summit, Amity International University, Noida, February 3-5.
  • Ghosh, Tathagata (2015), “How Healthscape Affects Patient Satisfaction,” National Conference on Emerging Trends in Management Research, Narsee Monjee Institute of Management Studies, Hyderabad, November 27-28
  • Ghosh, Tathagata (2014), “Should I Win or Should I Not Lose: Investigating the Role of Motivation in Processing Brand Related Information in Advergames,” 8th NASMEI (North American Society of Marketing Education in India) Conference, Great Lakes Institute of Management, Chennai, December 28-30
  • Ghosh, Tathagata (2013), “Get in the Game: The Influence of Regulatory Focus on Advergame Effectiveness,” International Conference on Marketing and Business Strategy, ICFAI Business School, Hyderabad, August 8-10
  • Ghosh, Tathagata (2011), “Psychological Characteristics of Market Mavens Impacting the Propensity to Word of Mouth,” 5th NASMEI (North American Society of Marketing Education in India) Conference, Great Lakes Institute of Management, Chennai, December 28-30.

Awards

  • Winner of research grant competition (INR 50000) held at Great Lakes Institute of Management, Chennai, December 22-23, 2017.
  • Best research paper at MARCON 2016, Indian Institute of Management, Calcutta, December 2016.

Media Coverage

  • Not Applicable.