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Faculty Profile

MANJU MEENAKSHY

Assistant Professor and Co-Chair MBA (Marketing)

Area:

Marketing Management

Edu:

Ph.D., MTA, UGC (NET and JRF)

Date of Joining:

May 11, 2023

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Biography

  • Dr. Manju Meenakshy has multifaceted experience with 14 years in academics and 4 years in the tourism industry. She holds a master’s degree in Tourism Administration from Pondicherry Central University. Her doctoral research is in the area of eWOM in Tourism from Symbiosis International (Deemed University), Pune. She is a recipient of the Junior Research Fellowship from UGC.

    She has handled marketing courses for the graduate and undergraduate programs at ASMSOC – NMIMS, Mumbai. She has also taught graduate students at the SCMS Cochin School of Business, Kochi. She has handled sessions for Management Development Programs and contributed to Industry-funded research. Her experience in the tourism industry includes working with organizations such as SITA World Travel (I) Ltd, Airtravel Enterprises (I) Limited, and the District Tourism Promotion Council (Ministry of Tourism, Government of Kerala).

Teaching

  • Consumer Behaviour, Services Marketing, Retail Management, Integrated Marketing Communications, Customer Relationship Management, and Tourism Marketing

Research

  • Consumer Behaviour in Tourism, Electronic Word-of-Mouth, Technology and Tourism

Publications

  • Meenakshy, M., & Srivastava, M. (2022). An insight into the drivers of electronic word of mouth in tourism. International Journal of Public Sector Performance Management, 9(1-2), 144-164.
  • Meenakshy, M., Chitta, S., & Srivastava, M. (2021). Online Word of Mouth in Hospitality and Tourism-A Review of Research from 2008 to 2020. JOHAR, 16(2), 17.
  • Meenakshy, M., Saxena, R., & Srivastava, M. (2020). Gamification: Increasing Electronic Word of Mouth in Tourism. SCMS Journal of Indian Management, 17(4), 51-62.
  • Packirisamy, P., Meenakshy, M., & Jagannathan, S. (2017). Burnout during early career: lived experiences of the knowledge workers in India. Journal of Enterprise Information Management, 30(1), 96-121.

Conferences and Workshops

    Papers presented at Conferences

  • Exploring Staycations for reviving tourism in the Post-Pandemic fluid scenario (2021).  ISDSI Global Conference, IIM Nagpur
  • Gamification for increasing electronic word of mouth – What will make it work? (2019). Social Sciences Research Colloquium, SCMS Cochin.
  • A study of factors influencing tourists to engage in electronic word of mouth (2018) at the 9th Annual International Conference SIMSARC, Symbiosis Institute of Management Studies, Pune
  • Tracing customer value in the food retail sector by analyzing the literature on format choice behavior (2017), NASMEI Summer Marketing Conference, IIM, Indore
  • Impact of Customer Knowledge Management on customer value and purchase intention (2017), 2nd International Marketing Conference on Customer Engagement, IBS Mumbai.

    • MDP Sessions Conducted

  • Digital Marketing and International Trade for Entrepreneurs sponsored by MSME Development Institute, organized by Jain (Deemed) University, Kochi (January 2023)
  • Marketing Orientation Training for KSRTC Executives conducted by SCMS School of Technology and Management (June-July 2021)
  • Management Development Program for Entrepreneurs sponsored by MSME Development Institute, Government of India (March 2021)

    • Industry-funded Research

  • Principal Investigator – A study on the Impact of Naipunyam Skill Development Program sponsored by Petronet LNG Ltd. (2020).

Awards

  • Best Paper Award – Gamification for increasing electronic word of mouth – What will make it work? (2019). Social Sciences Research Colloquium, SCMS Cochin School of Business.
  • Best Paper Award and Best Presenter Award in Communication Track – A study of factors influencing tourists to engage in electronic word of mouth (2018), 9th Annual International Conference SIMSARC, Symbiosis Institute of Management Studies.
  • Best Paper Award – Impact of customer knowledge management on customer value and purchase intention (2017), 2nd International Marketing Conference on Customer Engagement, IBS, Mumbai

Media Coverage

    Not Applicable

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