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Faculty Profile




Marketing Management


B.A. Economics, PGDM(RM)- (XIMB), Ph.D


  • Prof. Arakal is an economics graduate from Kerala University. An alumnus of XIMB, he completed his Ph.D. from SJMSOM-IIT Bombay. Prof. Arakal has worked for about twelve years in development and academic institutions. He has been associated with Pratham India Education Initiative(PIEI), Centurion School of Rural Enterprise Management(CSREM) and Xavier Institute of Management(XIMB). Over the years he has offered marketing courses to management graduates and training programmes to clients like Axis Bank, Kutchina, Western Odisha Rural Livelihoods Programme, Odisha Watershed Mission, STEMCOR, Indira Gandhi National Forest Academy to name a few. Prof. Arakal has also served as a consultant to clients like Vedanta Foundation, Nalco Foundation, Small Farmer’s Agribusiness Consortium, South Odisha Development Initiative (SODI) and Udoygini in the past.


  • Currently teaching Brand Management, Sales & Distribution Management, Rural Marketing and Marketing Management. Prof. Arakal has also offered the Consumer Behaviour course in the past.


  • Research interests focus on issues connected to market access for the poor, decision making in resource poor contexts, marketing and public policy issues.


  • Arakal, J. J., & Sharma, D. (2017). Nava Jyoti: Farmer’s Pursuit of Profitable Sales. Asian Case Research Journal, 21(02), 431-451. [ ABDC Ranked- C Journal]
  •  Arakal, J. J. (2016). Case Analysis: Stopping Territory Infringement. Vision, 20(3), 249-251.
  •  Arakal, J. J., & Roy, R. (2015). Udyogini and Lac Producers in Jharkhand: Catalyzing Inclusive Value Chains at the Base of the Pyramid. South Asian Journal of Business and Management Cases, 4(1), 100-110.
  •  Arakal, J. J. (2015). Solving the Supply Shortage at ICC India: Case Analysis III. Vision, 19(2), 175-178.
  • Arakal, J.J. (2013). Going to Extremes-How Like Minds Unite and Divide, Oxford University Press: Book Review. Vilakshan: The XIMB Journal of Management. 10(2), p187
  • Satish, Joseph. V., Kumar, Nishant & Arakal, J. J. (2010). Fishing for Innovation – The story of Samudram, Orissa second prize in the Sitaram Rao Memorial Livelihoods Case Study Competition. Organized by Access Development Services, New Delhi and supported by Management Development Institute, Gurgaon

Conferences and Workshops

  • 1st Subsistence Markets Bottom Up Immersion Conference, Organised by University of Illinois at Urbana-Champaign at Chennai, January 2018(Participant)
  • Panda, A. K., & Arakal, J. National Round Table Discussion on Optimal Design of Farmer Producer Organizations. Organized by NABARD Chair Unit, XIMB – Xavier University and Tata Trusts(Rapporteur), 2016
  • Arakal, J. J., & Sharma, D. Collaboration by Small & Marginal Producers – Understanding the Role of Producer Institutions in Creating Inclusive Value Chains. Proceedings of MARCON organized jointly by IIM- Kolkata and CIBER – Georgia Tech, 2012. (Presented)
  • Arakal, J. J., & Sharma, D. Creating Market Access through Producer Organisations—Understanding Issues Affecting Sustainable Marketing Collaboration from a Small and Marginal Producer Perspective. Proceedings of the 37th Annual Macromarketing Conference, Berlin Germany, 2012. (Presented)
  • “Rural Livelihoods Assessment Workshop: Mapping of HR Needs of State Livelihood Missions” organized by XIMB- Xavier University & supported by Ford Foundation, 2011(Participant)
  • Ranganathan, T &Arakal, J. J. ATMNE: A Benign Trader in Search of a Buyer? A Case Study on a Commodity Trading Initiative in Kadi, Gujarat. Proceedings of the International Conference on Challenges to Inclusive Growth in Emerging Economies”- IIM Ahmedabad – Strategic Management Forum, 2010 (Presented by Co- Author).
  • Doctoral Summer organized by Indian School of Business, June 2010 (Participant)
  • Attended a three-day workshop on Case Writing and Teaching organized by Indian School of Business, Hyderabad and Richard Ivey Business School, Canada at SJMSOM -IITB, October 2009 (Participant)
  • Arakal, J. J. Organizing Local Markets in Vajrapukotturu Mandal. Marketing to Rural Consumers- Understanding and Tapping the Rural Market Potential” conference organized by Indian Institute of Management, Kozhikode, 2008 (Presented)


  • Selected for the International Visitor’s Leadership Programme (IVLP) of the State Department, Government of the United States of America in April 2014. The programme was on the theme of “Cross Border Entrepreneurship”. Visited and learnt from small and large businesses across six states of the country. The enterprises were spread over the states of Arizona, California, Florida and Ohio. The programme was for a period of twenty-one days.

Media Coverage

  • Not Applicable.