BrandScan is the pioneering market research wing of T.A. Pai Management Institute (TAPMI), Manipal. Established in 1993, it is one of India’s most prestigious and student-run market research initiatives. Over the past three decades, BrandScan has carved a niche for itself by offering actionable consumer insights to some of the most respected brands across industries.
Under the umbrella of BrandScan, students are exposed to an exceptional learning experience. They acquire practical insights and skills drawn from a plethora of real-world marketing challenges and solutions. This hands-on approach significantly contributes to their comprehension of marketing strategies, and it enhances their readiness to excel in the dynamic and competitive realm of marketing.
Legacy & Experience: Backed by TAPMI’s 40-year legacy and over 30 years of BrandScan’s expertise in market research since 1993.
Pan-India Reach & Proven Impact: With 350+ projects completed for 250+ brands across metros to tier-3 cities, our research delivers real business value.
Academic & Analytical Strength: Guided by top marketing faculty and powered by advanced tools like SPSS, Python, and Tableau for deep, data-driven insights.
Flexible & Cost-Effective: We offer customizable research solutions tailored to client needs—at a fraction of traditional agency costs.
Disrupting the Telecom Sector with Jio:
Our research provided insights that contributed to Jio’s disruptive market entry and customer acquisition model.
Packaging Insights for Little Hearts:
Through consumer feedback and visual tests, we recommended critical Insights on color schemes that helped enhance shelf visibility and customer recall and the packaging of Little Hearts.
Launch Strategy for Polo ₹2/- SKU:
Our study highlighted consumer demand for low-unit packs in impulse categories. Based on our findings, the ₹2/- Polo SKU was introduced—improving market penetration and increasing trial among new users.
Home Service Model for 3M:
BrandScan suggested a shift toward doorstep car care services after identifying convenience as a top consumer priority. This recommendation helped 3M tap into a new service segment and elevate customer experience.
The BrandScan event is the culmination of TAPMI’s flagship market research initiative, where student consulting teams present their live research findings and strategic recommendations to industry clients. Backed by months of rigorous data collection and analysis, these projects address real-world business problems posed by leading brands.
Held annually on the TAPMI campus, the event is a professionally curated platform that brings together corporate partners, faculty experts, and distinguished chief guests. Student teams showcase their work through structured presentations, followed by Q&A sessions with clients and evaluators.
The event not only reflects TAPMI’s commitment to experiential learning but also serves as a celebration of innovation, analytical thinking, and academic excellence.
Top-performing teams are awarded, and clients often implement the insights provided—validating the quality and impact of the research. Over the years, BrandScan has evolved into a benchmark for industry-academia collaboration, producing insights that go beyond the classroom and into real-world business strategy.
The Nielsen Company, one of the world’s leading market research firms with a presence in over 100 countries, serves as the official research advisor to BrandScan for the second consecutive year. Known for setting global benchmarks in consumer insights and data analytics, Nielsen brings a century of expertise to our initiatives.
As BrandScan celebrates 25 years of disguised market research, Nielsen provides valuable guidance on industry best practices, efficient data handling, and cost-effective analysis methods. Their support enhances our research quality, process efficiency, and client coordination.
Beyond advisory support, Nielsen also mentors our project leads, helping them structure reports and derive actionable insights. This collaboration is instrumental in ensuring our research meets industry standards while delivering innovative, real-world solutions.
Tanvi Sehgal – Convenor: +91 8697516233
Anuj Garg – Co-Convenor: +91 9540968896
Udit Dimothe – Co-Convenor: +91 8770994933
Established in 1981, TAPMI has been at the forefront of management education, shaping future leaders through academic excellence, innovation, and real-world learning. With a commitment to nurturing global wealth creators and industry-ready professionals, we continuously benchmark ourselves against the best. Guided by our core values—Excellence, Trust, Honesty, Innovation, Commitment, and Student-Centricity—we foster a culture of ethics, sustainability, and transformative learning.
