Dr Joydeep Biswas is an Associate Professor of Marketing at T. A. Pai Management Institute (TAPMI), Bengaluru, where he teaches marketing courses like B2B Marketing, Retail Management, Sales & Negotiation, CRM, and Business Research Methods. He also serves as Professor-in-Charge of International Programs.

Dr Biswas’s research focuses on consumer behaviour, consumer emotions, tourism marketing, crisis-induced travel behaviour, destination branding, and technology adoption. His doctoral research explored post-crisis proximal travel behaviour in leisure tourism, contributing to a deeper understanding of how travellers cope with uncertainty and disruptions. His scholarly work has been published in leading journals indexed as ABDC A* and A. He has also authored Scopus-indexed book chapters published by Springer and Emerald.

Before entering academia, Dr Biswas built a successful corporate career with ITC Limited and Nokia India, managing brands, sales operations, distribution networks, and market development initiatives. He has also consulted for organisations across FMCG, retail, home décor, and technology sectors and has conducted executive education programmes for organisations such as ITC, Boeing, SIDBI, and Balmer Lawrie.

Dr Joydeep holds a Fellow Programme in Management (FPM) from XLRI Jamshedpur and brings a unique blend of academic excellence, industry leadership, and consulting expertise to management education.