ANANYA HADADI RAGHAVENDRA

Designation:

Assistant Professor

Area:

Information Systems and Analytics

Education:

Ph.D.

Date of Joining:

2025-11-10

Biography

Ananya Hadadi Raghavendra has completed her PhD in Information Systems and Business Analytics Area from the Indian Institute of Management Ranchi. Before joining TAPMI, she was associated with Great Lakes Institute of Management. Her professional experience is in IT sector working for Infosys Ltd. She holds a Bachelor of Engineering degree from Dayanand Sagar Institute of Technology, Bangalore. Her research interests include Consumer Behavior, Human-Computer Interaction, Sustainability, AI, and Natural Language Processing.

Published Papers

Raghavendra, A. H., Bala, P. K., & Mukherjee, A. (2024). Text mining analysis of retail and consumer service leaders' sustainability narratives: Are they actually true?. Journal of Retailing and Consumer Services, 80, 103921.
Raghavendra, A. H., Bellary, S., Bala, P. K., & Mukherjee, A. (2024). Exploring user adoption of online hotel booking platforms: A text mining approach. Procedia Computer Science, 234, 106-113.
Raghavendra, A. H., Majhi, S. G., Mukherjee, A., & Bala, P. K. (2025). Role of artificial intelligence (AI) in poverty alleviation: A bibliometric analysis. VINE Journal of Information and Knowledge Management Systems, 55(3), 710-729.
Hadadi Raghavendra, A., Bellary, S., Bala, P. K., & Mukherjee, A. (2025). Exploring the gratifications impacting the usage intention of voice assistants: a multi-method approach. Journal of Decision Systems, 34(1), 2593091.
Raghavendra, A. H., Bellary, S., Sengupta, P., Bala, P., & Mukherjee, A. (2023). Psychological factors affecting social media usage: A U&G theory perspective.
Hadadi Raghavendra, A., & Nagarajan, V. (2025). The babel of the bots: semantic collapse in multi-agent AI and the case for a Lingua Franca. AI & SOCIETY, 1-2.
Hadadi Raghavendra, A., & Nagarajan, V. (2025). Beyond prompt engineering: internal workflow chaos as the undermining factor in AI context fidelity. AI & SOCIETY, 1-2.
Raghavendra, A. H. (2024). Predictive Dynamics in Cryptocurrency Trading: Unraveling Behavioral and Psychological Influences. The Journal of Prediction Markets, 18(3), 19-36.
Raghavendra, A. H., Bala, P. K., & Mukherjee, A. Strategic Insights for Improved Performance: Leveraging Data in CEO CSR Communications.

Teaching Cases

Yet to be updated

Teaching Interest

Artificial Intelligence for Business, Machine Learning and Predictive Analytics, Data Visualization, Marketing Intelligence and Analytics, Business Analytics

Research Interest

Consumer Behavior, Human-Computer Interaction, Sustainability, AI, and Natural Language Processing.

Training & Consultation

Conference and Workshops

“Psychological factors affecting social media usage: A U&G theory perspective”, paper presented at American Conference on Information Systems, 2023
“Exploring the Factors Affecting the Indian Consumer’s Usage Intention of Mental Health Apps: A Text Mining Approach”, paper presented at Annual International Research Conference, IIM Lucknow, 2023
“Artificial Intelligence for Good Health and Well-being (Sustainable Development Goal 3): A bibliometric and structural topic modeling analysis”, paper presented at International Society for Data Sciences and Innovation, 2023

Paper-work in progress

Examining User Perspectives of E-Pharmacy Apps for Healthcare Management: A Cross-Country Analysis capturing user perspectives from developing and developed countries

Academic Service

Yet to be updated

Ph.D. Guideship

Yet to be updated

Awards

Yet to be updated

Media Coverage

Yet to be updated