BrandScan

BrandScan is an integral part of TAPMI, celebrated for its 30 year history of conducting in-depth market research for a wide array of esteemed companies, including Amul, Nestle, ITC, Triumph, Titan, HUL, Apple, Citibank, Reliance Jio, Reebok, Samsung, Rorito, Canon, Mother’s Recipe, IBM, ICICI, Flipkart, Fastrack, and Perfetti. This course is a cornerstone of the MBA-Marketing program, making it compulsory for all students.

Under the umbrella of BrandScan, students are exposed to an exceptional learning experience. They acquire practical insights and skills drawn from a plethora of real-world marketing challenges and solutions. This hands-on approach significantly contributes to their comprehension of marketing strategies, and it enhances their readiness to excel in the dynamic and competitive realm of marketing.

Extensive Market Research Experience
30 Years : Longest Running Market Research initiative in India
Expert Faculty mapped to each project
Nation-wide Coverage
10+ Ph.D Professors in Marketing from top Institutes across India
From All Metros to Tier 3’s
Legacy of TAPMI :40 year old B-School with double crown Accreditations (AACSB & AMBA)
Track Record of successful Projects :250+ Clients & 350+ Projects Completed
Cost-Effectiveness
Market Research services at a fraction of the cost of Research Agencies
Advanced Data Analytical Tools
Use of cutting edge Data Analysis tools to give accurate and detailed insights
Flexible Projects
Customizable Projects according to individual client needs

● 35+ industries
● 350+ projects
● 250+ companies
● 30 years of experience

● Developed offerings and pricing plans to disrupt the Telecom sector for Jio
● Insights given on packaging especially the colour scheme for Little Hearts
● Recommended the ₹ 2/- SKU for launch for Polo
● Formulated doorstep services for their cars for 3M

• Bloomberg Lab :”At TAPMI BrandScan, we combine the power of advanced data analytics and real-time market insights from our state of the art Bloomberg Lab with 12 terminals with to deliver accurate and actionable market research solutions. With our expertise and access to live data feeds, we help businesses make informed decisions, identify growth opportunities, and stay ahead of the competition. Partner with us to unlock the full potential of your market research efforts and drive business succes.”

• Analytics Lab : “At TAPMI BrandScan, we go beyond traditional research methods by harnessing the power of data analytics. Our Analytics Lab, equipped with industry-leading tools such as Orange, Tableau, SPSS, Python, and machine learning capabilities, allows us to provide tailored, data-driven solutions to businesses. We empower our clients to make informed decisions, optimize their strategies, and achieve sustainable growth in a competitive market. Partner with us and unlock the true potential of your business .”

• Our state of art Library :”At TAPMI BrandScan, our avant-garde library and computer lab facility provide market research professionals with a comprehensive research environment. With an extensive collection of resources, tech-enabled facilities, diverse databases, expert staff, and conference opportunities, we empower researchers to tackle the challenges and leverage the opportunities presented by the digital world. Join us and explore a world of research possibilities to drive informed decision-making and market insights.”

• BrandScanLab : “The BrandScan Lab at TAPMI campus is a state-of-the-art facility where Brandites,, work tirelessly. With high-end computer systems and cutting-edge software, the lab provides the necessary tools for seamless market research. The interior design pays homage to BrandScan’s 30-year legacy, showcasing achievements and milestones. Additionally, the lab houses a treasure trove of reports from various companies, accumulating 30 years of combined knowledge. It stands as a symbol of BrandScan’s commitment to excellence, impactful market research, and a repository of valuable insights.”

A journey of thousand miles begins with a single step, and it is the decisions we take and the partners we find during the journey that shapes our destiny. TAPMI’s flagship event BrandScan enters into its 26th edition this year. Our clientele has some of the industry leaders such as Apple, Eros Now, Amul, Fastrack, Samsung, Cadbury, Nestle, Reebok, Canon, 3M Car Care and Nielsen.

In every journey one needs a mentor, who not only guides, but also provides the expertise and knowledge required to achieve the goals. BrandScan is proud to have Virtusa as its analytics partner this year. In BrandScan, the industry stalwarts give real time problems in terms of market research projects for their products and services. They want to understand how the consumers will respond to the product and service and thus, it is our responsibility that our market research reports match the industry standards.

Virtusa’s expertise lies in the domain of marketing, market research, data interpretation and actionable research findings. This will help BrandScan in conducting a market research and making reports which follow the industry standards, catering to the specific needs of the clients. UN-3 will also acquaint the project team members with the best and efficient market research practices, through various sessions.

With the help of Virtusa, we at BrandScan will make sure that our project reports meet our client expectations. Through this association we will also make sure to stay ahead of the market trends in research and innovate continuously. BrandScan is known for its expertise in disguised market research and with Virtusa, as our analytics partner, the quality of research will surely be at par with the best ones in the industry. The final step would be a certificate from Virtusa, certifying that the reports are up to the mark and work done by the teams is of good quality. This is the validation of the quality of work we do and our commitment towards endless innovation.

Together with our analytics partner Virtusa, we at BrandScan, hope to make a mark on the industry.

Nielsen guides us, at BrandScan, by providing insights to the project leads on the best practices, creative models and cost-effective ways for data analysis currently being followed in the industry. This helps us become more efficient in terms of processes and co-ordination with clients. Marketing research involves handling of data and taking inferences from it. Using the experiences shared by Nielsen on how to derive all possible inferences from data analysis and then converting them into relevant recommendations we fulfil the research objectives we promise to our clients. Nielsen not only works as our advisors but also as mentor when our project leads have queries and need their expertise. Nielsen provides us with an overall template on how to structure an industry standard marketing research report.
This association between Nielsen and BrandScan is highly valued and together we hope to bring innovation and perfection in the field of market research.