Sooraj is currently an Assistant Professor in the Marketing area. He holds a Fellow Programme in Management (FPM) from MICA, Ahmedabad, India, and was a visiting scholar at Mays Business School, Texas A&M University, USA. He also holds a Bachelor of Arts in Psychology and a Post Graduate Diploma in Management (PGDM) in Marketing. Prior to joining the doctoral programme at MICA, he worked briefly with a global market research agency in Mumbai, India. In his role, he was responsible for delivering consumer insights and recommendations for a Western Fast-Food giant in India. His work focused on Usage and Attitude (U&A), Ad Testing, Brand Health Tracking, Customer Satisfaction, and Data Acquisition. His research interests lie at the intersection of marketing, technology, and society. These include Technology & Consumer Behaviour, Data Privacy, Marketing Theory, and the History of Marketing Thought.
Articles published in Journals
1. Das, K., Mungra, Y., Namboodiri, S., & Sharma, A. (2025). Business-to-Business Relationship Marketing Research (1983–2022): Topical Trends and Organizing Framework. Journal of Relationship Marketing, 1–32. https://doi.org/10.1080/15332667.2025.2508029 (ABDC - B)
2. Basalingappa, A., & Namboodiri, S. (2024). Life Journeys and Influential Contributions of Six Marketing Visionaries. Journal of Macromarketing, 44(3), 653-667. https://doi.org/10.1177/02761467241261257 (ABDC - A)
3. Teraiya, V., Namboodiri, S., & Jayswal, R. (2023). The Impact of Storytelling Advertising on Consumer Advertising Experiences and Brand Equity. GLIMS Journal of Management Review and Transformation, 1-23.
https://doi.org/10.1177/jmrt.231160591
4. Banerjee, S., & Namboodiri, S. (2018). Factors Influencing Consumer Buying Behaviour of Male Skincare Products: A Study of Mumbai Metropolitan City. Indian Journal of Marketing, 23–42. https://doi.org/10.17010/ijom/2018/v48/i11/137983 (ABDC - C)
Book Chapters or Edited Books
1. Namboodiri, S. (2021). Zoom-Ing Past “The New Normal”? Understanding Student’s Engagement with Online Learning In Higher Education During The Covid-19 Pandemic. In Mogaji, E., Jain, V., Maringe, F., & Hinson, R. E. (Eds.). (2021). Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises. Palgrave Macmillan.https://doi.org/10.1007/978-3-030-88234-1
Case Studies
1.Sarkar, T., Namboodiri, S., & Pandey, D., (2024). Nykaa: Repositioning For Growth. In Sage Business Cases. SAGE Publications Ltd., https://doi.org/10.4135/9781071946312
Yet to be updated
Conferences and Workshops
1. Mungra, Y., Das, K., Sharma, A., and Namboodiri, S. (2025). Conceptual Framework, Topical Trends, and Future Directions of Business-to-Business Relationship Marketing Research (1983-2022). In the proceedings of International Communication Management Conference on ‘Marketing in the Digital Age’ January 7-9, 2025, MICA, Ahmedabad, India.
2. Basalingappa, A., and Namboodiri, S. (2023). History of Marketing Thought from Select Marketing Scholars. Extended Abstract accepted for presentation at the Conference on Historical Analysis and Research in Marketing, June 1-3, 2023, Durham, NC, USA.
3. Speaker at the virtual round table discussion on Re-Imagining Educational Futures In Developing Countries organised by Centre For Multidisciplinary Research And Innovation (CEMRI) on 30th April, 2022
4. Namboodiri, S. and Kini, S. (2021). Exploring Children’s Online Privacy Orientation: A Culturally Grounded Perspective. In the proceedings of 7th International Communication Management Conference on 'Creativity & Culture for Management in a changing world' January 7-9, 2021, MICA, Ahmedabad, India.
5. Zoom-Ing Past “The New Normal”? Understanding Student’s Engagement with Online Learning In Higher Education During The Covid-19 Pandemic. Presented at the Association of Internet Researchers Annual Conference (AoIR) 2021, India, October 4, 2021
Yet to be updated
Yet to be updated
Yet to be updated
Yet to be updated
Yet to be updated
Established in 1981, TAPMI has been at the forefront of management education, shaping future leaders through academic excellence, innovation, and real-world learning. With a commitment to nurturing global wealth creators and industry-ready professionals, we continuously benchmark ourselves against the best. Guided by our core values—Excellence, Trust, Honesty, Innovation, Commitment, and Student-Centricity—we foster a culture of ethics, sustainability, and transformative learning.
