DR. DEBASIS PRADHAN

Designation:

Professor and Director, TAPMI

Area:

Marketing

Education:

B.Sc, PGDRM, FPM(IRMA)

Date of Joining:

2026-06-10

Dr. Debasis Pradhan is currently serving as the Director and a Professor of Marketing of T A Pai Management Institute(TAPMI), Manipal. A graduate of Xavier Institute of Management, Bhubaneswar, and the Institute of Rural Management Anand (IRMA), he has held several academic leadership positions, including Associate Dean (Executive Education) and Chairperson of the Department of Marketing. He also contributes to higher education governance through his service on the academic boards of Central University of Jharkhand and Xavier University, as a member of a Strategic Academic Advisory Board, and on the Academic Council of IRMA, Anand.

 

Dr. Pradhan has published extensively in reputed journals, such as European Journal of Marketing, International Marketing Review, Psychology & Marketing, Journal of Advertising, Journal of Consumer Affairs, Journal of Business Research, Journal of Consumer Behaviour, among others. His work has been cited widely, featured in global media (e.g., The Washington Post, The Independent), and engages with themes of consumer empowerment, sustainability, and subversion in emerging markets.

As the Editor-in-Chief of Management and Labour Studies (SAGE), Dr. Pradhan has spearheaded initiatives to internationalize the journal’s contributor base and mentor new authors. He has co-edited multiple special issues—recently for the Journal of Consumer Affairs on “Pandemics and Consumer Well-being”—alongside collaborators from North America, Europe, and Asia. Currently, he is co-editing a special issue for Electronic Markets, a leading interdisciplinary journal—alongside experts from Europe with diverse ethnicities. These experiences have deepened my commitment to curating rigorous, relevant, and globally inclusive research.

His research priorities are situated at the intersection of consumer welfare, brand activism, and

technological disruptions. His specific research interests include influencer marketing, consumer-brand-

technology interaction, consumer well-being, consumer engagement, consumer subversion, advertising

appeals, celebrity endorsement, sponsorship, and anti-consumption behaviour. Dr. Pradhan conducts experiments

and field studies to explore how marketing can contribute to consumer welfare and influence

policymaking for positive change.

  • Aparajita, A., Kispotta, A., & Pradhan, D. (2026). Management and Labour Studies Turns Fifty! History and Evolution. Management and Labour Studies, 51(2), 232-258. https://doi.org/10.1177/0258042X261432781 
  • Bhattacharjee, D. R., Pradhan, D., & Swani, K. (2026). Business-to-Business (B2B) branding: What we know and where do we go. Journal of Business Research, 210, 116137. 10.1016/j.jbusres.2026.11613 
  • Pradhan, D. (2026). Scholarly Contributions at the Intersection of Artificial Intelligence and an Evolving Research Landscape. Management and Labour Studies, 51(1), 7-10. https://doi.org/10.1177/0258042X2614245 
  • Malik, G., Sharma, P., & Pradhan, D. (2026). Leveraging gamification for tourism marketing activities: Toward a comprehensive conceptual model. Journal of Vacation Marketing, 32(1), 147-167. https://doi.org/10.1177/13567667241268725 
  • Kuanr, A., Moharana, T. R., Yan, M., Pradhan, D., & El-Manstrly, D. (2025). When chatbots cause trouble: how agent type and conversation style shape consumer responses to service failures. European Journal of Marketing, 59(12), 2788-2839. https://doi.org/10.1108/EJM-08-2023-0663 
  • Pati, A., Pradhan, D., Moharana, T. R., Chaudhuri, H. R., & Rup, B. K. (2025). Forty years of brand logo literature: a review and future research directions. Journal of Business Research, 200, 115655. 10.1016/j.jbusres.2025.115655 
  • Pradhan, D. (2025). Bridging Theory and Practice in Management: Diverse Perspectives and Emerging Insights. Management and Labour Studies, 50(4), 493-494. https://doi.org/10.1177/0258042X251386967 
  • Pradhan, D., Rup, B. K., Lyngdoh, T., Chefor, E., Pahi, S. A., & Kuanr, A. (2025). The evolution of consumer well-being over the last four decades: a comprehensive review and future directions. Acta Psychologica, 260, 105662. 10.1016/j.actpsy.2025.105662 
  • Sivakumaran, B., Deshpande, B., Pradhan, D., & Lyngdoh, T. (2025). Reducing impulse buying: a review and research agenda. Journal of Consumer Marketing, 42(6), 838-860. https://doi.org/10.1108/JCM-03-2024-6721 
  • Pradhan, D. (2025). Reshaping Management Scholarship Through a Remarkable Journey of Meaningful and Conscientious Contribution. Management and Labour Studies, 50(3), 301-305. https://doi.org/10.1177/0258042X251358116 
  • Malik, G., & Pradhan, D. (2025). How does gameful experience foster customer engagement and brand advocacy? Consumer insights into branding in e-tail. Journal of Consumer Marketing, 42(2), 205-222. https://doi.org/10.1108/JCM-04-2024-6764 
  • Jain, A., Pradhan, D., Kuanr, A., & Singh, S. (2025). Self‐quantification and consumer well‐being: A meta‐analytic review. Psychology & Marketing, 42(2), 514-538.  https://doi.org/10.1002/mar.22141 
  • Malik, G., Pradhan, D., & Rup, B. K. (2025). Gamification and customer brand engagement: a review and future research agendas. Marketing Intelligence & Planning, 43(1), 210-239. https://doi.org/10.1108/MIP-12-2023-0659 
  • Bhattacharjee, D. R., Pradhan, D., Kuanr, A., & Malhotra, N. (2025). Perfectly imperfect: How body-positive advertisements in social media foster consumer engagement. Journal of Advertising, 54(1), 79-98. https://doi.org/10.1080/00913367.2024.2306422 
  • Pradhan, D., Malik, G., & Vishwakarma, P. (2025). Gamification in tourism research: A systematic review, current insights, and future research avenues. Journal of Vacation Marketing, 31(1), 130-156. https://doi.org/10.1177/13567667231188879 
  • Kuanr, A., Lyngdoh, T., Guda, S., & Pradhan, D. (2025). Think happy be happy: salesperson’s personal happiness and flourishing. IIM Kozhikode Society & Management Review, 14(1), 35-47. https://doi.org/10.1177/2277975222111159 
  • Pradhan, D. (2025). Avenues for forward-looking research as Management and Labour Studies turns fifty. Management and Labour Studies, 50(2), 145–147. https://doi.org/10.1177/0258042x251335550 
  • Malik, G., & Pradhan, D. (2025). How does gameful experience foster customer engagement and brand advocacy? Consumer insights into branding in e-tail. Journal of Consumer Marketing. https://doi.org/10.1108/JCM-04-2024-6764 
  • Malik, G., Pradhan, D., & Rup, B. K. (2024). Gamification and customer brand engagement: A review and future research agendas. Marketing Intelligence & Planning. https://doi.org/10.1108/MIP-12-2023-0659 
  • Jain, A., Pradhan, D., Kuanr, A., & Singh, S. (2024). Self-quantification and consumer well-being: A meta-analytic review. Psychology and Marketing. https://doi.org/10.1002/mar.22141 
  • Malik, G., Sharma, P., & Pradhan, D. (2024). Leveraging gamification for tourism marketing activities: Toward a comprehensive conceptual model. Journal of Vacation Marketing. https://doi.org/10.1177/13567667241268725 
  • Pahi, S. A., Jain, A., & Pradhan, D. (2024). How can brands mitigate the consequences of negative digital customer experience? Investigating roles of brand attachment, brand community support, and adaptive coping. Journal of Brand Management. https://doi.org/10.1057/s41262-024-00363-y 
  • Pradhan, D. (2024). The current issue, scope, and special issue policy of Management and Labour Studies. Management and Labour Studies, 49(4), 565–567. https://doi.org/10.1177/0258042x241286644 
  • Aithal, R. K., Choudhary, V., Maurya, H., Pradhan, D., & Sarkar, D. N. (2023). Factors influencing technology adoption amongst small retailers: Insights from thematic analysis. International Journal of Retail & Distribution Management, 51(1), 81–102. https://doi.org/10.1108/ijrdm-02-2022-0042 

 

  • Moharana, T. R., Roy Bhattacharjee, D., Pradhan, D., & Kuanr, A. (2023). What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence. Psychology & Marketing, 40(6), 1211–1236. https://doi.org/10.1002/mar.21802 
  • Pradhan, D., Kuanr, A., Anupurba Pahi, S., & Akram, M. S. (2023). Influencer marketing: When and why Gen Z consumers avoid influencers and endorsed brands. Psychology & Marketing, 40(1), 27–47. https://doi.org/10.1002/mar.21749 
  • Pradhan, D., Moharana, T. R., & Malik, G. (2023). Influence of celebrity, destination and tourist personality on destination attachment and revisit intention: Moderating roles of endorsement embeddedness, destination crowding and gender. Journal of Destination Marketing & Management, 27, 100754. https://doi.org/10.1016/j.jdmm.2022.100754 
  • Roy Bhattacharjee, D., Kuanr, A., Malhotra, N., Pradhan, D., & Moharana, T. R. (2023). How does self-congruity foster customer engagement with global brands? International Marketing Review, 40(6), 1480–1508. https://doi.org/10.1108/IMR-09-2022-0206 
  • Aithal, R. K., & Pradhan, D. (2022). Resilience of an evolved retail agglomeration: Case of rural periodic markets in emerging economies. International Journal of Retail & Distribution Management, 50(11), 1395–1411. https://doi.org/10.1108/ijrdm-09-2021-0423 
  • Arora, S., Sahney, S., & Pradhan, D. (2022). Potential benefits and descriptive norms in webrooming: An extended model of goal-directed behaviour. International Journal of Retail & Distribution Management, 50(3), 377–397. https://doi.org/10.1108/IJRDM-10-2020-0417 
  • Deshpande, B., Pradhan, D., Sivakumaran, B., & Lyngdoh, T. (2022). The impact of advertising appeals on impulse buying. Marketing Intelligence & Planning, 40(3), 358–371. https://doi.org/10.1108/mip-11-2021-0390 
  • Kuanr, A., Lyngdoh, T., Guda, S., & Pradhan, D. (2022). Think happy be happy: Salesperson’s personal happiness and flourishing. IIM Kozhikode Society & Management Review. https://doi.org/10.1177/22779752221111599 
  • Pradhan, D. (2022). Pandemics and consumer wellbeing: Provenance and research priorities. Journal of Consumer Affairs, 56(1), 28–33. https://doi.org/10.1111/joca.12445 
  • Kuanr, A., Pradhan, D., Lyngdoh, T., & Lee, M. S. (2022). Why do consumers subvert brands? Psychology & Marketing, 39(3), 612–633. https://doi.org/10.1002/mar.21606 
  • Roy Bhattacharjee, D., Pradhan, D., & Swani, K. (2022). Brand communities: A literature review and future research agendas using TCCM approach. International Journal of Consumer Studies, 46(1), 3–28. https://doi.org/10.1111/ijcs.12758 
  • Halder, D., Pradhan, D., & Chaudhuri, H. R. (2021). Forty-five years of celebrity credibility and endorsement literature: Review and learnings. Journal of Business Research, 125, 397–415. https://doi.org/10.1016/j.jbusres.2020.12.031 
  • Kuanr, A., Israel, D., Pradhan, D., & Roy Chaudhuri, H. (2021). Can we anticonsume our way to sustainability? Journal of Consumer Behaviour, 20(5), 1051–1064. https://doi.org/10.1002/cb.1914 
  • Upadhye, B., Sivakumaran, B., Pradhan, D., & Lyngdoh, T. (2021). Can planning prompt be a boon for impulsive customers? Psychology & Marketing, 38(8), 1197–1219. https://doi.org/10.1002/mar.21490 
  • Kuanr, A., Pradhan, D., & Chaudhuri, H. R. (2020). I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity. Psychology & Marketing, 37(2), 260–277. https://doi.org/10.1002/mar.21305 
  • Moharana, T. R., & Pradhan, D. (2020). Shopping value and patronage: When satisfaction and crowding count. Marketing Intelligence & Planning, 38(2), 137–150. https://doi.org/10.1108/MIP-07-2018-0264 
  • Pradhan, D., Kapoor, V., & Moharana, T. R. (2017). One step deeper: Gender and congruity in celebrity endorsement. Marketing Intelligence & Planning, 35(6), 774–788. https://doi.org/10.1108/mip-02-2017-0034 
  • Pradhan, D. (2010). Rural retailer's choice tactics. South Asian Journal of Management, 17(2). 
  • Pradhan, D., Malla, A. K., & Dandsena, K. (2007). Sunshine Foods Cooperative. South Asian Journal of Management, 14(3), 115. 
  • Pradhan, D. (2007). Rural Women’s Marketing Association (RWMA). Vilakshan, 4(2), 203–210. 
  • Vaswani, L. K., Aithal, R., Pradhan, D., & Sridhar, G. (2005). Rural marketing in the development paradigm. International Journal of Rural Management, 1(2), 245–262. https://doi.org/10.1177/097306800500100206 
  • Pradhan, D., & Abinash Panda. (2005). Programmed instruction: A pedagogical method. Indian Journal of Training & Development, 35(3), 116–125. 
  • Pradhan, D. (2004). Sarvodaya Samiti. Vikalpa, 29(2), 111–118. 

Papers presented in International Conferences (REFEREED) 

  • Jain, A., Pahi, S. A., & Pradhan, D. (2025, July). SELF-TRACKING AS A NUDGE: FOSTERING SUSTAINABLE CONSUMPTION THROUGH CONSUMER-BASED ACTIVITY TRACKING SYSTEMS. In Global Marketing Conference (pp. 493-493). 
  • Pradhan, D., Moharana, T. R., & Pahi, S. A. (2025, Winter). Influencers’ conspicuous muscle display and mindful consumption of foods: Investigating the roles of body image dissatisfaction, social comparison orientation, and self-construal. Presented at the 2025 Winter American Marketing Association (AMA) Conference, United States. American Marketing Association. 
  • Pradhan, D., Pahi, S. A., & Moharana, T. R. (2025, May 9–10). Can AI-driven influencers effectively advance body-positive advertisements? Presented at Vipanan 2025, Indian Institute of Management Visakhapatnam, India.  
  • Pati, A., Pradhan, D., & Moharana, T. R. (2024). The power of less: Minimalist logo designs for favorable brand evaluations. In J. Brakus, S. Monga, S. Ng, & B. Schmitt (Eds.), SCP Boutique Conference 2024 – Consumer Psychology of Brands. Society for Consumer Psychology. 
  • Pradhan, D. (2024, April 8–10). Empowering consumers through body positivity. Presented at the XLRI Doctoral Consortium 2024, XLRI Jamshedpur. 
  • Jain, A., Pradhan, D., & Sarangi, S. K. (2023). Brand avoidance in a self-quantified world: Roles of regulatory focus and multiplicity of data. Proceedings of the International Centre for Anti-consumption Research, 24–28. 
  • Pahi, S. A., Pradhan, D., & Moharana, T. R. (2023). I (don’t) consume (un)ethical fashion: The interplay of influencer-driven blame attribution, narcissism, and ethical overwhelm. International Centre for Anti-consumption Research, 77–80. 
  • Moharana, T. R., & Pradhan, D. (2019, December 2–4). Look who talks! Investigating celebrity endorsement effectiveness. Australia–New Zealand Academy of Marketing (ANZMAC) Conference, University of Wellington. 
  • Roy, D., Pradhan, D., & Moharana, T. R. (2019, December 19). More power to brand communities: Brand engagement in sponsorship. NASMEI Conference, Great Lakes Institute of Management, Chennai. 
  • Upadhye, B., Pradhan, D., Sivakumaran, B., & Lyngdoh, T. (2019, December 19). The impact of advertising appeals on impulse buying. NASMEI Conference, Great Lakes Institute of Management, Chennai. 
  • Pradhan, D., Moharana, T. R., & Das, P. (2019, June 20–22). How celebrity endorsement works in an interactive media? 41st Annual ISMS Marketing Science Conference, University of Roma Tre, Italy. 
  • Moharana, T. R., Pradhan, D., & Kanetkar, V. (2019, June 20–22). Fit or signal: Brand endorsement by celebrity. 41st Annual ISMS Marketing Science Conference, University of Roma Tre, Italy. 
  • Pradhan, D., Haldar, D., & Moharana, T. R. (2018, December 20–21). Celebrity credibility: Review, revisit, and revision. NASMEI Conference, Great Lakes Institute of Management, Chennai. 
  • Pradhan, D., & Israel, D. (2015, June 18–20). Is the adoption of mobile shopping in an emerging market different? Examining role of moderators. INFORMS Marketing Science Conference, Johns Hopkins University, Baltimore, Maryland. 
  • Sarangi, S., & Pradhan, D. (2015). A multi-objective approach to product line decisions – intra-firm, inter-firm, and multi-market context. 4th Indian Academy of Management (IAM) Conference, IIM Lucknow. 
  • Banerjee, N., Israel, D., & Pradhan, D. (2013). Impulsive buying: An exploration into self-esteem and normative interpersonal influence. NASMEI Conference, Great Lakes Institute of Management, Chennai. 
  • Israel, D., & Pradhan, D. (2011, June 10). User personality, perceived benefits and usage intensity of social networking sites: An empirical investigation of youth in India. INFORMS Marketing Science Conference, Rice University, Houston. 
  • Pradhan, D., & Israel, D. (2011, June 10). Impact of attitude towards celebrity endorsement on brand loyalty: The mediating effect of celebrity credibility. INFORMS Marketing Science Conference, Rice University, Houston. 
  • Pradhan, D., & Mangaraj, B. K. (2010, June 16–19). Measurement of retailer brand equity using fuzzy analytic hierarchy process. INFORMS Marketing Science Conference, University of Cologne, Germany. 
  • Mangaraj, B. K., & Pradhan, D. (2010, June 16–19). Optimal product line selection: A fuzzy goal programming approach. INFORMS Marketing Science Conference, University of Cologne, Germany. 
  • Pradhan, D., & Mangaraj, B. K. (2009, June 4–6). A marketing mix decision system for a consumer good in a cross-cultural environment: A fuzzy goal programming approach. INFORMS Marketing Science Conference, University of Michigan, USA. 
  • Padhan, P. C., & Pradhan, D. (2009, June 4–6). Cointegration analysis of brand and category sales: Implications for long-term strategy. INFORMS Marketing Science Conference, University of Michigan, USA. 
  • Pradhan, D. (2007, August). The emerging paradigm of rural marketing in third world countries and its impact on poverty alleviation. Academy of Management (AOM) Conference, Philadelphia, USA. 
  • Pradhan, D., & Panda, A. (2007, June). Rural retailer’s decision-making: A conceptual framework for empirical research. INFORMS Marketing Science Conference, Singapore Management University, Singapore. 
  • Vaswani, L. K., Aithal, R., Pradhan, D., & Sridhar, G. (2005, January 12–13). Rural marketing in development paradigm. International Conference on Marketing Paradigms for Emerging Economies, IIM Ahmedabad.
  • Sridhar, G., & Pradhan, D. (2004, December 14–17). Product adaptation as a form of product innovations for rural markets of India. International Conference, IIM Bangalore. 

Yet to be updated

Influencer Marketing, Consumer Well-being, Consumer Engagement, Technology and Marketing, Impulsive Buying, Advertising Appeals, Retail patronage and showrooming, Celebrity endorsement, Sponsorship, Anti-consumption behavior, and Travel Research

Dr. Debasis Pradhan's research priorities are situated at the intersection of consumer welfare, brand activism, and technological disruptions. His research interests include influencer marketing, consumer-brand-technology interaction, consumer well-being, consumer engagement, consumer subversion, advertising appeals, celebrity endorsement, sponsorship, and anti-consumption behavior. He conducts experiments and field studies to explore how marketing can contribute to consumer welfare and influence policymaking for positive change.  

Editorial and Reviewing Experience 

Editor in Chief, Management and Labour Studies, a leading 50-year-old Scopus-indexed journal ( Listed in ABDC and CABS) 

Area Editor, Humanities and Social Sciences Communications, a Springer Nature Journal 

Special Issue Co-Editor, Journal of Consumer Affairs (2021-22). The title of the special issue is “Pandemics and Consumer well-being”.  

Ad-hoc Reviewer:  Journal of Business Research, Journal of Advertising, Journal of International Marketing, European Journal of Marketing, Acta Psychologica, BMC Psychology, Journal of Brand Management, Journal of Consumer Affairs, International Journal of Information Management, Journal of Retailing and Consumer Service, Marketing Intelligence and Planning, among others 

Training & Consultancy Project

  1. A 8-day MDP for JSW entitled “Emerging Leadership Program” during 2019. Programme Co-Director: Debasis Pradhan
  2. A 8-day MDP for JSW entitled “Emerging Leadership Program “during 2020. Programme Co-Director: Debasis Pradhan
  3. Two 5-day MDP for NALCO, India entitled “Next-Gen Leadership Program “during 2019. Programme Co-Director: Debasis Pradhan
  4. A two-day MDP for Mahindra Finance on “Disciplined Customer-centricity” during 5-6 January 2016. Programme Director: Debasis Pradhan
  5. A two-day MDP for Bank of Baroda on “Effective Marketing Skills” during 2010. Programme Director: Debasis Pradhan
  6. A three-day MDP for Bank of Baroda officers on “Effective Marketing and Communication Skills” during Nov-Dec 2009 at Jamshedpur. Programme Director: Debasis Pradhan and Sunil Sarangi
  7. A three-day MDP titled “Capturing Rural Markets; Bottlenecks and Strategies” during Sep 6-8, 2010. Programme Director: Debasis Pradhan & Manoj Thomas
  8. Effective communication, leadership and marketing skills For Bank of Baroda during 11-12 April 2012 (2 days) Programme Director: Debasis Pradhan

Role as Track Chair 

  • Served as a Track Chair at International Centre for Anti-Consumption Research (ICAR), University of Sydney, December 2023 
  • Invited as a Speaker at the Society of Consumer Psychology Conference, held at University of Leeds, UK, June 2024 
  • Served as a Track Chair at INFORMS Marketing Science Conferences at the University of Rice, University of Rome, University of Cologne. 
  • Served as the Nominee of the Board of Governors at National Institute of Technology, Jamshedpur, Jharkhand, India, 2024 
  • Served as a Track Chair and Award Jury Member for Indian Management Conclave International Research Conference, being held as part of 14 th  INDIAN MANAGEMENT CONCLAVE 2024 at XLRI Jamshedpur on September 20-21, 2024 
  • Invited as a Speaker to the Indian Management Conclave International Research Conference, being held as part of 14 th  INDIAN MANAGEMENT CONCLAVE 2024 at XLRI Jamshedpur on September 20-21, 2024 

Yet to be updated

June 2026 – present, Professor of Marketing & Director, TAPMI, India 

January 2019 – May 2026, Professor of Marketing, XLRI, Jamshedpur, INDIA 

July 2012- December 2018, Associate Professor of Marketing, XLRI, Jamshedpur, INDIA 

June 2006 – July 2012, Assistant Professor of Marketing, XLRI, Jamshedpur, INDIA 

Ph. D. Guidance as Chair, Thesis Advisory Committee (Defence completed; Ph. D. degree awarded) 

  • Chair of Thesis advisory committee (TAC) of Ms. Sampa Anupurba Pahi (Currently an Assistant Professor at the Indian Institute of Management, Lucknow (IIML), India) 
  • Chair of Thesis advisory committee (TAC) of Ms. Anuj Jain (Currently an Assistant Professor at the Indian Institute of Management (IIM), Sirmaur, India) 
  • Chair of Thesis advisory committee (TAC) of Mr. Debashree Roy Bhattacharjee (Currently an Assistant Professor at IIT, Dhanbad, India) 
  • Chair of Thesis advisory committee (TAC) of Mr. Abhisek Kuanr (Currently an Assistant Professor at the University of Essex, London, UK) 
  • Chair of Thesis advisory committee (TAC) of Ms. Ritu Malhotra (Currently a Professor at NIFT, Kolkata, India) 
  • Chair of Thesis advisory committee (TAC) of Mr. Subrat Sarangi (Currently an Associate Professor at MICA, Ahmedabad, India) 
  • Chair of Thesis advisory committee (TAC) of Mr. Tapas R. Moharana (Currently an Assistant Professor at XLRI, Jamshedpur, India) 
  • Chair of Thesis advisory committee (TAC) of Ms. Garima Malik (Currently an Assistant Professor at BIMTECH, Delhi, India) 
  • Chair of Thesis advisory committee (TAC) of Mr. Amit K. Jena (Currently a Senior VP at Axis Bank) 
  • Chair of Thesis advisory committee (TAC) of Ms. Bilwa Upadhye (Currently an Assistant Professor at FLAME, Pune, India) 

Ph. D. Guidance as Chair, Thesis Advisory Committee (Ongoing dissertation) 

  • Chair of Thesis advisory committee (TAC) of Mr. Arnav Pati 
  • Chair of Thesis advisory committee (TAC) of Ms. Poornima Radhakrishnan 
  • Chair of Thesis advisory committee (TAC) of Mr. Arijit Das 

Chair professorship, best paper award, honorary doctorate, fellow award; Served as an editor/associate editor of an academic journal, special edition editor, editorial board member

Yet to be updated

Established in 1981, TAPMI has been at the forefront of management education, shaping future leaders through academic excellence, innovation, and real-world learning. With a commitment to nurturing global wealth creators and industry-ready professionals, we continuously benchmark ourselves against the best. Guided by our core values—Excellence, Trust, Honesty, Innovation, Commitment, and Student-Centricity—we foster a culture of ethics, sustainability, and transformative learning.

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