Teaching Hours: 15
Introduction: The course is divided into five modules: time value of money, valuation of bonds and stocks, capital budgeting, risk and return, and debt policy. The concepts and applications covered by this course are directly relevant for every management student, irrespective of the area of specialization.
a. Finance and the Financial Manager
b. Present and Future Value calculations
c. Valuation of bonds and equities
d. Capital Budgeting
e. Risk and Return
f. Cost of Capital and Capital Structure Decisions
Course Title: Marketing of Financial Services
Teaching Hours: 10
Introduction: Marketing is the engine that drives business and is about understanding and serving customer needs. Marketing deals with several elements such as competitive action, macro-economic variables and consumer preferences that are dynamic and outside the control of the business enterprise.
Designing a product or packaging or communication to potential customers makes marketing a creative and fun process. The challenge to this creativity is accentuated by the capricious, evolving and multi-dimensional nature of customers. And eventually marketing defines the business direction and the choices made by the business enterprise.
The course would cover the following broad areas:
a. Consumer behaviour
b. Segmentation, targeting and positioning
c. Product development and Management
e. Advertising and Promotion
f. Channel design principles, Characteristics of key channel types
g. Customer Lifecycle Management
h. Marketing strategy in a competitive context
Course Title: Treasury Management (including ALM)
Teaching Hours: 15
Introduction: This course is a basic course on banking treasury designed to cover the various activities carried out by a bank’s treasury function. It provides an overview of the role and functions that are carried out by the treasury wing of a commercial banks. The course also discusses about the inter linkages that a bank’s treasury has with other business and support functions in a bank.
This course combines theoretical inputs, discussions, readings, live examples and exercises in a participatory learning framework which provides the necessary exposure relating to practical working of a bank’s treasury function.
a. Overview of Financial Markets and Role of Treasury
b. Money Market Operations
c. Structure of Bank’s Treasury
d. Investments- Types, Accounting and Valuation
e. Bond Dynamics
f. Forex Dealings
g. Asset Liability Management (ALM)- Overview
h. ALM-Management of Liquidity Risk
i. Regulatory Framework of ALM -RBI’s guidelines & tools for ALM
j. ALM-Management of Interest Rate Risk
k. Management of Currency Risk
l. Derivatives as Asset Liability Management Tool
m. Management of Equity Price Risk
n. Credit Risk and Operational Risks in Treasury
o. Stress Testing
p. Treasury Controls
q. Basel Framework for Market Risk Capital