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Marketing Management

Accepted

Peer Reviewed Journal

  • Utkarsh. “Message Strategy of Promotional E-mails in India: A Content Analysis.” International Journal of electronic marketing and retailing. ABDC-C. Accepted

2019-20

Peer Reviewed Journal

  • Shirshendu Ganguli and Farrah Zeba (2019). “Novelty-seeking as Driving Factor for Fashion Apparel Innovators: A Qualitative Investigation”. Journal of Global Fashion Marketing 10 no. 3: 246-266. ABDC-C.
  • Ashish B, PS James and Shirshendu Ganguli (2019). “Impact of Acute Physical Activity on Children’s Divergent and Convergent Thinking: The Mediating Role of a Low Body Mass Index”. Perceptual and Motor Skills. ABDC-C.

2018-19

Case

  • Alur Sivakumar and Jayanthi Thanigan (2018). “Amul Kool: Sales and Distribution Strategy”. The Case Centre.
  • Utkarsh, Prashant K. Anmol Lamba, Manadeep Ganguli, Santosh Gupta (2018). “TruCar.in: Carving Position in an Emerging Online Market”. Ivey Publishing.

Peer Reviewed Journal

  • Jayanthi Thanigan and Priya Sethuraman (2019). “An empirical study on Consumer Attitude and Intention towards Online Shopping”. International Journal of Business Innovation and Research 18 no. 2: 145-166 . ABDC-C.
  • Swapnarag Swain (2019). “Do Patients Really Perceive Better Quality of Service in Private Hospitals than Public Hospitals in India?”. Benchmarking – An International Journal 26 no. 2: 590-613. ABDC-B.
  • Utkarsh, Sunanda Sangwan and Pallavi Agarwal (2019). “Effect of consumer self-confidence on information search and dissemination: Mediating role of subjective knowledge”.  International Journal of Consumer Studies (January 2019) 43 no. 1, 46-57. ABDC-A.
  • Prashant Kumar, Arun Sharma and Jari Salo. “A Bibliometric Analysis of Extended Key Account Management Literature”. Industrial Marketing Management. ABDC-A*.
  • Prashant Kumar and Michael Jay Polonsky (2019). “In-Store Experience Quality and Perceived Credibility: A Green Retailer Context”. Journal of Retailing and Consumer Services 49, 23-34. ABDC-A.
  • Utkarsh, Pallavi Agarwal and Sanjay Medhavi (2019). “Effect of Consumer Self-Confidence and Previous Experience on Information Source Preference.” International Journal of Indian Culture and Business Management 18 no. 2, 137-151. ABDC-C.
  • Utkarsh (2018). “Examination of Credence and Non-Credence Service Advertisement Strategies in the USA and India.” Services Marketing Quarterly Vol. 39 No. 3. ABDC-B.
  • Tathagata Ghosh and Raju G Amar (2018). “Gulping the Poison: How Webcare Attributes Reduce Damages to Brands Caused by Negative Reviews”. Journal of Internet Commerce 17 no.3: 216-254. ABDC-B.
  • Swapnarag Swain and Nirmal Chandra Kar (2018). “Hospital Service Quality as Antecedent of Patient Satisfaction – A Conceptual Framework”. International Journal of Pharmaceutical and Healthcare Marketing 12 no.3: 251-269.
  • Tathagatha Ghosh and Santanu Mandal (2018). “Medical Tourism Experience: Conceptualization, Scale Development, and Validation”. Journal of Travel Research . ABDC-A*.

Other Publications

  • S. Mahadevan (2019). Virtuosity of Net Neutrality. Smart CEO, Smart Media Group: January 05. 20.
  • Prashant Kumar (2019). Interdisciplinary research must for business insights. Higher Education Magazine, 124-125.
  • S. Mahadevan (2018). B-Schools in India How to Stay Relevant? Open Magazine, December 2018.
  • Srinivasa Reddy, Jayanthi Thanigan and Kartikeya Bolar (2018). Artificial intelligence in digital marketing: Opportunities to explore. UC News.
  • Srinivasa Reddy, Jayanthi Thanigan and Kartikeya Bolar (2018). Artificial intelligence (AI) in the banking sector: How Indian banks can reap benefits. UC News.
  • S. Mahadevan (2018). What is next for Telecom Sector in India? Business world: May 26, 2018

2017-18

Case

  • Gururaj H. Kidiyoor and Prashant V. Yatgiri (2017). “Kannada Movie Industry in India: Strategies for Survival.” Emerald Emerging Markets Case Studies 7, no. 3: 1-27.

Peer Reviewed Journal

  • Anubhav A Mishra (2018). “Consumer responses to brand deletion.” Journal of Brand Management (March 2018) 25 no. 2: 160-170. ABDC-A.
  • Maninder Singh, P.S. James, Shirshendu Ganguli (2018). “Managing Employees With Chronic Illness”, Human Resource Management International Digest 26 no. 1: 7-10. ABDC-C.
  • Sharda Singh, Shirshendu Ganguli and Rajasekhar David (2017). “Women Workforce Attrition Dynamics in Indian IT/ ITES sector.” The Qualitative Report 22 no. 5, 1211-1226.
  • Anubhav A. Mishra, SC Sharma, V Gautam and R Manna (2017). Gandhian Values and Consumption Behaviour: Scale Development and Validation. Journal of Strategic Marketing: 1-18. ABDC-A.
  • Prashant Kumar and Michael Jay Polonsky (2017). “An analysis of the green consumer domain within sustainability research: 1975 to 2014”, Australasian Marketing Journal (May 2017) 25, no. 2: 85-96. ABDC-B.

Other Publications

  • Simon George (2017). “Redesign the Value Curve” (Article on Blue Ocean Strategy). Indian Management 56 No. 11.
  • S. Mahadevan (2017). “Future of Management Education in India Published in Higher Education review”. Higher Education Review. October – 2017.
  • S. Mahadevan (2017). “Why is engagement with Corporate a must for Educational institutes?” Your Story.

2016-17

Book/Book Chapter

  • Simon George (2017). “Cases in Brand Management and Services Marekting”. Manipal University Press. ISBN:978-93-82460-48-0.

Peer Reviewed Journal

  • Prashant Kumar (2017). “Intents of Green Advertisements.” Asia Pacific Journal of Marketing and Logistics 29, no. 1: 70-79. ABDC B.
  • Dhananjay Bapat and Jayanthi Thanigan (2016). “Exploring Relationship Among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty.” Global Business Review 17, no. 6, 1357-1372. ABDC-C.
  • Sanjit Kumar Roy, Walfried M. Lassar, Shirshendu Ganguli, Bang Nguyen, and Xiaoyu Yu. “Measuring service quality: a systematic review of literature.” International Journal of Services, Economics and Management 7, no. 1: 24-52. ABDC-C.
  • Farrah Zeba and Shirshendu Ganguli (2016). “Word-Of-Mouth, Trust, and Perceived Risk in Online Shopping: An Extension of the Technology Acceptance Model.” International Journal of Information Systems in the Service Sector (October 2016) 8, no. 4: 17-32.
  • Mayank Jyotsna Soni and Abraham Koshy (2016). “An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers.” Vikalpa 41, no. 3: 209-221.

2015

Book/Book Chapter/Book Review

  • Srivatsa H.S (2015). “Chapter 19: Corporate Understanding of Benefits of Social Media: An Indian context, Social Media Marketing”. Social Media Marketing Emerging Concepts and Applications, 202-205. Excel Books.

Case

  • Sivakumar Alur, Sulagna Mukherjee and Dina Ribbink (2015). “Fishbay.in – Fishing on the Net”. Ivey Publishing.

Peer Reviewed Journal

  • Sanjit Kumar Roy, Walfried M. Lassar, Shirshendu Ganguli, Bang Nguyen, and Xiaoyu Yu (2015). “Measuring Service Quality: A Systematic Review of Literature.” International Journal of Services, Economics and Management 7, no. 1, 24-52. ABDC-C.
  • Jayanthi Thanigan, G. Rajendran, and Priya Sethuraman (2015). “A Dynamic Analysis of Variety Seeking Behaviour with Reference To Indian Continent.” International Journal of Indian Culture and Business Management 11, no. 3, 289-307. ABDC-C.

2014

Case

  • Ashu Sharma, Sivakumar Alur, Jagdish Bhagwat, Pooja Gupta, Pranav Saraswat and Sandeep Kumar Joshi (2014). “Shree Cement- Way to Wealth”. Case Centre.
  • Sivakumar Alur and Sulagna Mukherjee (2014).”Ultrarichmatch.com: Online matrimony in India.” Ivey Publishing.
  • Gururaj H. Kidiyoor (2014). “Regal Insurance: Sales Incentive Structure”. Case Studies on Management Practices and Principles, 17-24.

2013

Book/Book Chapter/Book Review

  • Sivakumar A (2013). “Chapter: Social Franchising.” In Social Entrepreneurship as a Catalyst for Social Change, 411-423. Information Age Publishing.

Case

  • Ajith Kumar J. and Sivakumar A (2013). “Primacy: Global Design from India?” Ivey Publishing.

Peer Reviewed Journal

  • Chetan V. Hiremath, Chandan A. Chavadi, and Prashant Y. Yatgiri (2013). “Cloud Technology as an Alternative for Marketing Information System: An Empirical Study.” International Journal of Management Research and Business 2 no. 4, 33-40.
  • Sivakumar Alur and Jan PL Schoormans (2013). “Retailers and New Product Acceptance in India’s Base Of Pyramid (BoP) Markets: Propositions for Research.” International Journal of Retail & Distribution Management 41, no. 3, 189-200. ABDC-B.
  • Gururaj Kidiyoor (2013). “Measurement Scales for Obsolescence Risk in Business Buying of High-Technology Products.” IIMS Journal of Management Science 4, no. 1, 1-18.

Other Publications

  •  Unnikrishnan Nair and Vinod Madhavan (2013). “Bookmarking the Doctor: Social Media Usage amongst Doctors & Consumers for Health Care”. Proceedings of the 10thAIMS International Conference on Management, 3015-3024.

2012

Peer Reviewed Journal

  • Kushankur Dey and A. Sivakumar (2012). “Do Futures Benefit Indian Coffee Producers?” International Journal of Economic Policy in Emerging Economies 5, no. 4, 318-341.

Case

  • Gururaj H. Kidiyoor (2012). “For a Few Rupees more (Case A, B & C).” Journal of Case Research3 no. 1, 63-71.
  • Gururaj Kidiyoor (2012). “Sidhu’s Predicament.” Adarsh Journal of Management Research 5, no. 1, 68-71.