Anubhav A. Mishra, SC Sharma, V Gautam and R Manna. Gandhian Values and Consumption Behaviour: Scale Development and Validation. Journal of Strategic Marketing (2017): 1-18. ABDC-A.
Anubhav A Mishra. “Consumer responses to brand deletion.” Journal of Brand Management (2017): 1-11. ABDC-A
Prashant Kumar. “Intents of green advertisements.” Asia Pacific Journal of Marketing and Logistics 29, no. 1 (January 2017): 70-79. ABDC B
Sharda Singh, Shirshendu Ganguli and Rajasekhar David (2017). “Women Workforce Attrition Dynamics in Indian IT/ ITES sector.” The Qualitative Report22 no. 5, 1211-1226.
Gururaj H. Kidiyoor and Prashant V. Yatgiri. “Kannada movie industry in India: strategies for survival.” Emerald Emerging Markets Case Studies 7, no. 3 (July 2017): 1-27.
Simon George. Cases in Brand Management and Services Marekting.Manipal University Press (2017): pg-228, ISBN:978-93-82460-48-0.
Simon George. Redesign the Value Curve (article on Blue Ocean Strategy). Indian Management (2017), Vol. 56 No. 11.
Dhananjay Bapat and Jayanthi Thanigan. “Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty.” Global Business Review 17, no. 6 (December 2016): 1357-1372. ABDC-C
Jayanthi Thanigan and G. Rajendran. “Variety seeking behaviour on Asian traditional food accompaniment-pickles.” International Journal of Business Innovation and Research 10, no. 4 (2016): 478-500. ABDC-C
Prashant Kumar. “State of green marketing research over 25 years (1990-2014) Literature survey and classification.” Marketing Intelligence & Planning 34, no. 1 (February 2016): 137-158. ABDC-A
Farrah Zeba and Shirshendu Ganguli. “Word-Of-Mouth, Trust, and Perceived Risk in Online Shopping: An Extension of the Technology Acceptance Model.” International Journal of Information Systems in the Service Sector (IJISSS) 8, no. 4 (October 2016): 17-32.
Mayank Jyotsna Soni and Abraham Koshy. “An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers.” Vikalpa 41, no. 3 (September 2016): 209-221.
Jayanthi Thanigan, G. Rajendran, and Priya Sethuraman. “A dynamic analysis of variety seeking behaviour with reference to Indian continent.” International Journal of Indian Culture and Business Management 11, no. 3 (2015): 289-307. ABDC-C
Sanjit Kumar Roy, Walfried M. Lassar, Shirshendu Ganguli, Bang Nguyen, and Xiaoyu Yu. “Measuring service quality: a systematic review of literature.” International Journal of Services, Economics and Management 7, no. 1 (2015): 24-52. ABDC C
Sivakumar Alur, Sulagna Mukherjee and Dina Ribbink. “Fishbay.in – Fishing on the Net.” Ivey Publishing (June 2015).
Srivatsa H.S. “Chapter 19: Corporate Understanding of Benefits of social media : An Indian context, Social Media Marketing.” In Social Media Marketing Emerging Concepts and Applications pp. 202-205. Excel Books, May 2015
Gururaj Kidiyoor. “Measurement Scales for Obsolescence Risk in Business Buying of High-Technology Products.” IIMS Journal of Management Science 4, no. 1 (2013): 1-18.
Chetan V. Hiremath, Chandan A. Chavadi, and Prashant Y. Yatgiri. “Cloud Technology as an Alternative For Marketing Information System: An Empirical Study.” International Journal of Management Research and Business 2 no. 4 (2013): 33-40.
Sivakumar Alur and Jan PL Schoormans. “Retailers and new product acceptance in India’s base of pyramid (BoP) markets: Propositions for research.” International Journal of Retail & Distribution Management 41, no. 3 (March 2013): 189-200. ABDC-B
Unnikrishnan Nair and Vinod Madhavan.”Bookmarking the Doctor: Social Media Usage amongst Doctors & Consumers for Health Care”.In Proceedings of the 10thAIMS International Conference on Management, (January 2013): 3015-3024
Ajith Kumar J. and Sivakumar A. “Primacy: Global Design from India?”. Ivey Publishing (March 2013).
Sivakumar A. “Chapter: Social Franchising.”In Social Enterpreneurship as a Catalyst for Social Change, pp. 411-423. Information Age Publishing, 2013.