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Marketing Management


  • Jayanthi Thanigan and Priya Sethuraman. “A empirical study on Consumer Attitude and Intention towards Online Shopping”. International Journal of Business Innovation and Research. ABDC-C. Accepted


  • Anubhav A. Mishra, SC Sharma, V Gautam and R Manna. Gandhian Values and Consumption Behaviour: Scale Development and Validation. Journal of Strategic Marketing (2017): 1-18. ABDC-A.
  • Anubhav A Mishra. “Consumer responses to brand deletion.” Journal of Brand Management (2017): 1-11. ABDC-A
  • Prashant Kumar. “Intents of green advertisements.” Asia Pacific Journal of Marketing and Logistics 29, no. 1 (January 2017): 70-79. ABDC B
  • Sharda Singh, Shirshendu Ganguli and Rajasekhar David (2017). “Women Workforce Attrition Dynamics in Indian IT/ ITES sector.” The Qualitative Report22 no. 5, 1211-1226.
  • Gururaj H. Kidiyoor and Prashant V. Yatgiri. “Kannada movie industry in India: strategies for survival.” Emerald Emerging Markets Case Studies 7, no. 3 (July 2017): 1-27.
  • Simon George. Cases in Brand Management and Services Marekting.Manipal University Press (2017): pg-228, ISBN:978-93-82460-48-0.
  • Simon George. Redesign the Value Curve (article on Blue Ocean Strategy). Indian Management (2017), Vol. 56 No. 11.


  • Dhananjay Bapat and Jayanthi Thanigan. “Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty.” Global Business Review 17, no. 6 (December 2016): 1357-1372. ABDC-C
  • Jayanthi Thanigan and G. Rajendran. “Variety seeking behaviour on Asian traditional food accompaniment-pickles.” International Journal of Business Innovation and Research 10, no. 4 (2016): 478-500. ABDC-C
  • Prashant Kumar. “State of green marketing research over 25 years (1990-2014) Literature survey and classification.” Marketing Intelligence & Planning 34, no. 1 (February 2016): 137-158. ABDC-A
  • Farrah Zeba and Shirshendu Ganguli. “Word-Of-Mouth, Trust, and Perceived Risk in Online Shopping: An Extension of the Technology Acceptance Model.” International Journal of Information Systems in the Service Sector (IJISSS) 8, no. 4 (October 2016): 17-32.
  • Mayank Jyotsna Soni and Abraham Koshy. “An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers.” Vikalpa 41, no. 3 (September 2016): 209-221.


  • Jayanthi Thanigan, G. Rajendran, and Priya Sethuraman. “A dynamic analysis of variety seeking behaviour with reference to Indian continent.” International Journal of Indian Culture and Business Management 11, no. 3 (2015): 289-307. ABDC-C
  • Sanjit Kumar Roy, Walfried M. Lassar, Shirshendu Ganguli, Bang Nguyen, and Xiaoyu Yu. “Measuring service quality: a systematic review of literature.” International Journal of Services, Economics and Management 7, no. 1 (2015): 24-52. ABDC C
  • Sivakumar Alur, Sulagna Mukherjee and Dina Ribbink. “ – Fishing on the Net.” Ivey Publishing (June 2015).
  • Srivatsa H.S. “Chapter 19: Corporate Understanding of Benefits of social media : An Indian context, Social Media Marketing.” In Social Media Marketing Emerging Concepts and Applications pp. 202-205. Excel Books, May 2015


  • Gururaj H. Kidiyoor, Regal Insurance: Sales Incentive Structure,Case Studies on Management Practices and Principles (2014): 17-24.
  • Sivakumar Alur and Sulagna Mukherjee. “ Online matrimony in India.” Ivey Publishing (September 2014).
  • Ashu Sharma, Sivakumar Alur, Jagdish Bhagwat, Pooja Gupta, Pranav Saraswat and Sandeep Kumar Joshi.”Shree Cement- Way to Wealth.”Case Centre (2014).


  • Gururaj Kidiyoor. “Measurement Scales for Obsolescence Risk in Business Buying of High-Technology Products.” IIMS Journal of Management Science 4, no. 1 (2013): 1-18.
  • Chetan V. Hiremath, Chandan A. Chavadi, and Prashant Y. Yatgiri. “Cloud Technology as an Alternative For Marketing Information System: An Empirical Study.” International Journal of Management Research and Business 2 no. 4 (2013): 33-40.
  • Sivakumar Alur and Jan PL Schoormans. “Retailers and new product acceptance in India’s base of pyramid (BoP) markets: Propositions for research.” International Journal of Retail & Distribution Management 41, no. 3 (March 2013): 189-200. ABDC-B
  • Unnikrishnan Nair and Vinod Madhavan.”Bookmarking the Doctor: Social Media Usage amongst Doctors & Consumers for Health Care”.In Proceedings of the 10thAIMS International Conference on Management, (January 2013): 3015-3024
  • Ajith Kumar J. and Sivakumar A. “Primacy: Global Design from India?”. Ivey Publishing (March 2013).
  • Sivakumar A. “Chapter: Social Franchising.”In Social Enterpreneurship as a Catalyst for Social Change, pp. 411-423. Information Age Publishing, 2013.


  • Kushankur Dey and A. Sivakumar. “Do futures benefit Indian coffee producers?.” International Journal of Economic Policy in Emerging Economies 5, no. 4 (January 2012): 318-341
  • Gururaj H. Kidiyoor.”For a Few Rupees more ( Case A, B & C).”Journal of Case Research3 no. 1 (June 2012): 63-71.
  • Gururaj Kidiyoor. “Sidhu’s Predicament.” Adarsh Journal of Management Research 5, no. 1 (March 2012): 68-71.