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Marketing Management

Accepted

Peer Reviewed Journal

  • Utkarsh. “Message Strategy of Promotional E-mails in India: A Content Analysis.” International Journal of electronic marketing and retailing. ABDC-C. Accepted
  • Tathagata Ghosh. “How to Make Effective Product Review Videos?”. Journal of Electronic Commerce in Organizations. ABDC-B. Accepted

2019-20

Peer Reviewed Journal

  • Shirshendu Ganguli and Farrah Zeba (2019). “Novelty-seeking as Driving Factor for Fashion Apparel Innovators: A Qualitative Investigation”. Journal of Global Fashion Marketing 10 no. 3: 246-266. ABDC-C.
  • Ashish B, PS James and Shirshendu Ganguli (2019). “Impact of Acute Physical Activity on Children’s Divergent and Convergent Thinking: The Mediating Role of a Low Body Mass Index”. Perceptual and Motor Skills. ABDC-C.
  • Vinod Madhavan, Simon George and Gururaj Kidiyoor (2019). “Perceived Intrusiveness of Rich Media Ads in Online Advertising: Evidences From Young Indian Travellers”. Cogent Economics & Finance 7. ABDC-B

Other Publications

  • S. Mahadevan (2020). “Goods and Service Tax: Journey So Far”. The Global Analyst (February 2020): 9(2): 49-51.
  • S. Mahadevan (2019) “The End Game”. The Global Analyst, December 2019): 8(12); 28-30.
  • Jeevan J Arakal (2019). “Case Analysis II-GTL: Transforming from Entrepreneurial to Professionally Managed Business”. Vision: The Journal of Business Perspective 23 no. 4: 462-464.
  • Jeevan Arakal (2019). 3 Reasons Why You Were Rejected in Your Job Interview. Rediff.com: June 20, 2019.

2018-19

Case

  • Alur Sivakumar and Jayanthi Thanigan (2018). “Amul Kool: Sales and Distribution Strategy”. The Case Centre.
  • Utkarsh, Prashant K. Anmol Lamba, Manadeep Ganguli, Santosh Gupta (2018). “TruCar.in: Carving Position in an Emerging Online Market”. Ivey Publishing.

Peer Reviewed Journal

  • Jayanthi Thanigan and Priya Sethuraman (2019). “An empirical study on Consumer Attitude and Intention towards Online Shopping”. International Journal of Business Innovation and Research 18 no. 2: 145-166 . ABDC-C.
  • Swapnarag Swain (2019). “Do Patients Really Perceive Better Quality of Service in Private Hospitals than Public Hospitals in India?”. Benchmarking – An International Journal 26 no. 2: 590-613. ABDC-B.
  • Utkarsh, Sunanda Sangwan and Pallavi Agarwal (2019). “Effect of consumer self-confidence on information search and dissemination: Mediating role of subjective knowledge”.  International Journal of Consumer Studies (January 2019) 43 no. 1, 46-57. ABDC-A.
  • Prashant Kumar, Arun Sharma and Jari Salo. “A Bibliometric Analysis of Extended Key Account Management Literature”. Industrial Marketing Management. ABDC-A*.
  • Prashant Kumar and Michael Jay Polonsky (2019). “In-Store Experience Quality and Perceived Credibility: A Green Retailer Context”. Journal of Retailing and Consumer Services 49, 23-34. ABDC-A.
  • Utkarsh, Pallavi Agarwal and Sanjay Medhavi (2019). “Effect of Consumer Self-Confidence and Previous Experience on Information Source Preference.” International Journal of Indian Culture and Business Management 18 no. 2, 137-151. ABDC-C.
  • Utkarsh (2018). “Examination of Credence and Non-Credence Service Advertisement Strategies in the USA and India.” Services Marketing Quarterly Vol. 39 No. 3. ABDC-B.
  • Tathagata Ghosh and Raju G Amar (2018). “Gulping the Poison: How Webcare Attributes Reduce Damages to Brands Caused by Negative Reviews”. Journal of Internet Commerce 17 no.3: 216-254. ABDC-B.
  • Swapnarag Swain and Nirmal Chandra Kar (2018). “Hospital Service Quality as Antecedent of Patient Satisfaction – A Conceptual Framework”. International Journal of Pharmaceutical and Healthcare Marketing 12 no.3: 251-269.
  • Tathagatha Ghosh and Santanu Mandal (2018). “Medical Tourism Experience: Conceptualization, Scale Development, and Validation”. Journal of Travel Research . ABDC-A*.

Other Publications

  • S. Mahadevan (2019). Virtuosity of Net Neutrality. Smart CEO, Smart Media Group: January 05. 20.
  • Prashant Kumar (2019). Interdisciplinary research must for business insights. Higher Education Magazine, 124-125.
  • S. Mahadevan (2018). B-Schools in India How to Stay Relevant? Open Magazine, December 2018.
  • Srinivasa Reddy, Jayanthi Thanigan and Kartikeya Bolar (2018). Artificial intelligence in digital marketing: Opportunities to explore. UC News.
  • Srinivasa Reddy, Jayanthi Thanigan and Kartikeya Bolar (2018). Artificial intelligence (AI) in the banking sector: How Indian banks can reap benefits. UC News.
  • S. Mahadevan (2018). What is next for Telecom Sector in India? Business world: May 26, 2018

2017-18

Case

  • Gururaj H. Kidiyoor and Prashant V. Yatgiri (2017). “Kannada Movie Industry in India: Strategies for Survival.” Emerald Emerging Markets Case Studies 7, no. 3: 1-27.

Peer Reviewed Journal

  • Anubhav A Mishra (2018). “Consumer responses to brand deletion.” Journal of Brand Management (March 2018) 25 no. 2: 160-170. ABDC-A.
  • Maninder Singh, P.S. James, Shirshendu Ganguli (2018). “Managing Employees With Chronic Illness”, Human Resource Management International Digest 26 no. 1: 7-10. ABDC-C.
  • Sharda Singh, Shirshendu Ganguli and Rajasekhar David (2017). “Women Workforce Attrition Dynamics in Indian IT/ ITES sector.” The Qualitative Report 22 no. 5, 1211-1226.
  • Anubhav A. Mishra, SC Sharma, V Gautam and R Manna (2017). Gandhian Values and Consumption Behaviour: Scale Development and Validation. Journal of Strategic Marketing: 1-18. ABDC-A.
  • Prashant Kumar and Michael Jay Polonsky (2017). “An analysis of the green consumer domain within sustainability research: 1975 to 2014”, Australasian Marketing Journal (May 2017) 25, no. 2: 85-96. ABDC-B.

Other Publications

  • Simon George (2017). “Redesign the Value Curve” (Article on Blue Ocean Strategy). Indian Management 56 No. 11.
  • S. Mahadevan (2017). “Future of Management Education in India Published in Higher Education review”. Higher Education Review. October – 2017.
  • S. Mahadevan (2017). “Why is engagement with Corporate a must for Educational institutes?” Your Story.

2016-17

Book/Book Chapter

  • Simon George (2017). “Cases in Brand Management and Services Marekting”. Manipal University Press. ISBN:978-93-82460-48-0.

Peer Reviewed Journal

  • Prashant Kumar (2017). “Intents of Green Advertisements.” Asia Pacific Journal of Marketing and Logistics 29, no. 1: 70-79. ABDC B.
  • Dhananjay Bapat and Jayanthi Thanigan (2016). “Exploring Relationship Among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty.” Global Business Review 17, no. 6, 1357-1372. ABDC-C.
  • Sanjit Kumar Roy, Walfried M. Lassar, Shirshendu Ganguli, Bang Nguyen, and Xiaoyu Yu. “Measuring service quality: a systematic review of literature.” International Journal of Services, Economics and Management 7, no. 1: 24-52. ABDC-C.
  • Farrah Zeba and Shirshendu Ganguli (2016). “Word-Of-Mouth, Trust, and Perceived Risk in Online Shopping: An Extension of the Technology Acceptance Model.” International Journal of Information Systems in the Service Sector (October 2016) 8, no. 4: 17-32.
  • Mayank Jyotsna Soni and Abraham Koshy (2016). “An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers.” Vikalpa 41, no. 3: 209-221.