Marketing Management

Mukta Srivastava, Abhishek & Neeraj Pandey (2023). “Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand? Electronic Commerce Research, ABDC A.

Srinivasa Reddy N & Jayanthi Thanigan (2023) “Determinants of Purchase Intention, Satisfaction, and Risk Reduction: The Role of Knowledge and Information Search among Mortgage”, Cogent Economics and Finance. ABDC – B.

Meera LB Aranha and Srinivasa Reddy (2023). “Bank collapses in America- Tsunami in the Shark Tank”. Times of india : April 17, 2023.

Prashant V Yatgiri (2023) “World Youth Skills Day | Does the shifting job market prefer practical skills over formal degrees?” published in India Jul 17, 2023

Meera B Aranha and Srinivasa Reddy (2023). “Banking for sustainable future” Deccan Herald. 14 September 2023.

Jeevan J Arakal (2023) “Online MBA programmes offer flexibility and accessibility to professionals and students “, Education Times.

Surya Mahadevan (2023) “EDUCATION TRENDS 2024: B-schools must focus on non-curriculum aspects such as personality development, communication and articulation capabilities”, Education Times.

Jeevan J Arakal (2024) “ITC: Expand with care”, The Week.

Shilpa Praveen “Planning a vacation? User-generated content is your “New Guide”, Udayavani.

Professor Mukta Srivastava, Department of Marketing, T A Pai Management Institute, Manipal Academy of Higher Education, Manipal; Professor Abhishek, Institute of Management Technology Ghaziabad; and Professor Saral Mukherjee, Indian Institute of Management Ahmedabad.”Zomaland by Zomato: Delivering the Experience Punch”.(2023).IIM Ahmedabad Case Centre.

Mukta Srivastava and Gordhan K. Saini (2023)”Third-party Employment Branding: Current Status and Future Directions”A Research Agenda for Brand Management in a New Era of Consumerism

Srinivasa Reddy, Surya Mahadevan, Jayanthi Thanigan, Soumyo Chakraverty, Jayasree Chakraborty (2022). “Stemina Lubricants: Sales and Marketing Challenges of a Small Enterprise”. Ivey Publishing.

Shivan Sanjay Patel (2023). “Challenges of doing empirical research in rigor-relevance debate”. SAGE Research Methods Cases

Surya Mahadevan, Jayanthi Thanigan and Srinivasa Reddy N (2023). “Masuum Baby Food- A Positioning Conundrum”. The Case Journal.

Jayanthi Thanigan and Purnima Venkat (2023). “Navbelaku Microfinance Institution (NMFI) – Business Sustainability Challenge for Micro-Entrepreneurs:. The Case Centre

Meera B Aranha and Srinivasa Reddy (2022). “Turbulent times: EASENext may not be easy for public sector banks”. Deccan Herald Panorama: June 26, 2022.

Meera B Aranha and Srinivasa Reddy (2022). “Here’s how banking metaverse will change the way we bank”. Times of India: September 2, 2022.

Meera B Aranha and Srinivasa Reddy (2022). “Banking in 2023”. ETBFSI: November 12, 2022.

Tathagata Ghosh (2022). “Five industry trends that MBAs need to know”. Business Line on Campus: November 6, 2022.

Jeevan Arakal (2022).”Top management education trends to look for in 2023 “. Education Times, The Times of India: January 16, 2023.

Jeevan Arakal (2022).”Case Analysis I: Srikrishna Motors—Using Data to Manage Dealership Performance”. Vision, 26(4).

Satyaki Datta and Tathagata Ghosh (2022).”Linking service quality, value, and loyalty in the V-o-D service context through a  review of literature”. Cogent Business and Management

Surya Mahadevan, Jayanthi Thanigan and N Srinivasa Reddy (2022). “Good Morning Breakfast Cereal: Dimensioning challenge”. Asian Case Research Journal

J Irudhaya Rajesh, Roshini Narendran, Verma Prikshat, Fevzi Okumus and Jayanthi Thanigan (2022).”Investigating Revisit intentions of religious tourists to natural disaster–affected religious destinations”. Tourism Analysis: An Interdisciplinary Journal. ABDC A.

Gordhan K. Saini, Filip Lievens  and Mukta Srivastava (2022).”Employer and Internal Branding Research: A Bibliometric Analysis of 25 Years”.Journal of Product and Brand Management. ABDC A

Mukta Srivastava Neeraj Pandey, Gordhan K. Saini  (2022).”Reference Price Research in Marketing: A Bibliometric Analysis”. Marketing Intelligence and Planning . ABDC A.

Tathagata Ghosh, Sreejesh S,  and Yogesh Dwivedi (2022).”Brand Logos versus Brand Names: A Comparison of the Memory Effects of Textual and Pictorial Brand Elements Placed in Computer Games”. Journal of Business Research . ABDC A.

Srinivas Reddy and Jayanthi Thanigan. “Antecedents of Customer Mortgage Shopping Satisfaction:  The Mediating Role of Search Intensity”. International Journal of Housing Markets and Analysis. ABDC B.

Mukta Srivastava, Gordhan Saini (2022). “A Bibliometric Analysis of the Elaboration Likelihood Model (ELM)”. Journal of Consumer Marketing. ABDC A.

Tathagata Ghosh, Sreejesh S and Yogesh K. Dwivedi. “Brands in a game or a game for brands? Comparing the persuasive effects of in-game advertising and advergames among adults and children”. Psychology & Marketing. ABDC A.

Abhishek S and Mukta Srivastava (2021). “Mapping the Influence of Influencer Marketing: A Bibliometric Analysis”.Marketing Intelligence and Planning. ABDC A.

Mukta Srivastava, Sreeram Sivaramakrishnan (2022). “A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing”. International Marketing Review

Chandan Chavadi, M R Vishwanatha, Prashant V Yatgiri and Monika Sirothiya (2021). “Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective”. IIM-Kozhikode Society and Management Review. ABDC-C.

Shirshendu Ganguli, Goutam Doddahulugappa and B.V.Gopalakrishna (2021). Determinants of Customer Satisfaction and Loyalty in E-Commerce Settings: An Emerging Economy Perspective.International Journal of Internet Marketing and Advertising. ABDC-C.

Doddahulugappa Goutam, Shirshendu Ganguli and B.V. Gopalakrishna (2022). “Technology-Readiness and E-Service-Quality – Impact on Purchase Intention and Loyalty”. Marketing Intelligence and Planning

S. Sreejesh, Tathagata Ghosh and Yogesh K. Dwivedi (2021). “Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising”. Journal of Business Research. ABDC-A.

Sreejesh S, Yogesh K Dwivedi and Tathagata Ghosh (2021). “How Does the Psychological Distance Perceived During the Gameplay Influence the Gamers’ Advertisement Persuasion?”. Journal of Consumer Behavior. ABDC-A.

Archana BA and Cledwyn Primus Savio Fernandez . “Simple Energy: Launch Strategy of the next generation electric scooter”. Ivey Publishing.

Gururaj Kidiyoor and Prashant Yatgiri (2021). “Sushruth Ayurved Industry: Strategies for Growth”. Emerald Emerging Markets Case Studies.

Surya Mahadevan, Jayanthi Thanigan, Srinivasa Reddy (2021). “ZealVita: Winning Marketing Formula”. The Case Journal.

Surya Mahadevan, Jayanthi Thanigan, Srinivasa Reddy (2021). “Sunray India Limited Distribution Strategy”. Asian Case Research Journal.

Jeevan J arakal, Niraj Kumar, Kiran Kumari, Manoj Kumar.”Jeevika- Supporting Producers at the Base of the Pyramid” Ivey

Jeevan J Arakal, Pranav Venkatesh Pai and Sravya Polamraju (2021). “Pai’s Bakery- Reassigning Sales Territories:. Ivey Publishing.

Vinod Madhavan, Durga Prasad, Souparna M and Haifa B (2021). “Caps and Crowns Dental Clinic: Exploring Business Opportunities”. Ivey Publishing.

Surya Mahadevan (2021). “Airtel Digital Restructuring- what does it portend”. The Global Anlayst.

Surya Mahadevan (2021). “Vodafone-Idea: An idea whose time never came!”. Global Anlayst, pp 9-13, August 2021.

Surya Mahadevan (2022). “Vodafone- A new lease of life”. Smart CEO

Surya Mahadevan (2022). “Dial T for Truce”. The Global ANALYST

Tathagata Ghosh, Sreejesh S and Yogesh K. Dwivedi (2021). “Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention”. Journal of Interactive Marketing. ABDC-A.

Shirshendu Ganguli, Ashish B, and PS James (2021). “Impact of Physical Work on an Individual’s Creativity: A Day Level Analysis”.American Journal of Psychology 134 no. 1: 93-105. ABDC B.

Tathagata Ghosh (2020). “How to make effective product review videos: The influence of depth, frame, and disposition on Consumers”. Journal of Electronic Commerce in Organizations 18 no. 4: 73-92. ABDC-B.

Giridhar Kamath, Simon George and Shirshendu Ganguli. “Consequences of Event_Sponsor Fit in Sport Sponsorship: Evidence from the Indian Premier League “. International Journal of Economics and Business Research. ABDC C.

Jayanthi Thanigan, Srinivasa Reddy, Priya Sethuraman and J Irudhaya Rajesh (2021). “Understanding consumer acceptance of M-wallet Apps “. Journal of Electronic Commerce in Organizations 19 no.1: 65-91. ABDC-B.

Vinod Madhavan and Simon George (2020). “Perceived Intrusiveness In Digital Advertising: Literature Review And Research Agenda”. International Journal of Management 11 no. 12 (December 2020): 1918-1930.

Shirshendu Ganguli, Goutam Doddahulugappa and B.V.Gopalakrishna (2020). Determinants of Customer Loyalty Dimensions: E-Commerce Context in Emerging Economy Perspective. Journal of Electronic Commerce in Organizations (JECO). ABDC-B.

Amol Dhaigude and Gururaj Kidiyoor (2020). “Obsolescence Risk In B2B Purchase Of High Technology Products”. International Journal of Enterprise Network Management. ABDC-B.

Giridhar Kamath, Shirshendu Ganguli and Simon George (2020). “Attachment Points, Team identification, and Sponsorship Outcomes: Evidence from the Indian Premier League”. International Journal of Sports Marketing and Sponsorship. ABDC-B.

Ashish B, P S James and Shirshendu Ganguli (2020). “The Effect of Hatha Yoga Intervention on Student’s Creative Ability”. Acta Psychologica. ABDC-A

Tathagata Ghosh, Santanu Mandal and Amrita (2020). “Webcare Quality: Conceptualization, Scale Development, and Validation”. Journal of Marketing Management. ABDC A.

Utkarsh, Asheesh Pandey, Arvind Ashta, Eli Spiegelman E and Angela Sutan. (2020). Exploration of financial stress indicators in a developing economy. Strategic Change 29(3), 285–292. ABDC-C

Srinivasa Reddy, Jayanthi Thanigan, Karthik Pai, Monika Jha and Rohit Menon (2020). “Gurukripa Traders: Should Mr. Pai Sell Fry Fruits Online?”. The Case Centre.

Jeevan J Arakal (2020). “Want a job? 5 things graduates MUST do”. Rediff.com: September 10, 2020.

Surya Mahadevan (2021). “Opportunity to Get the Sector Back on Track”. The Global Analyst.

Meera Aranha and Srinivasa Reddy. “Monitoring end-use of funds: The missing link in credit risk management”. Economic Times in ET Commentary”. October 20, 2020.

Jeevan J Arakal (2020). “Covid-19 lockdown: Here’s why flexible learning is the need of the hour”. India Today: June 18, 2020.

Jeevan Arakal (2020). Creating an environment for learning and change. Deccan Herald: May 07, 2020.

Jeevan Arakal (2020). “Case Analysis III: Sales Promotion Planning @TML”. Vision 24 no. 2; 242-245.

Utkarsh and Nimit Gupta (2019). “Message Strategy of Promotional E-mails in India: a Content Analysis.” International Journal of electronic marketing and retailing 10 no. 4: 351-367. ABDC-C.

Utkarsh, Asheesh Pandey , Arvind Ashta, Eli Spiegelman and Angela Sutan (2020). Catch them young: Impact of financial socialization, financial literacy and attitude towards money on financial well‐being of young adults. International Journal of Consumer Studies. ABDC A

Shirshendu Ganguli and Farrah Zeba (2019). “Novelty-seeking as Driving Factor for Fashion Apparel Innovators: A Qualitative Investigation”. Journal of Global Fashion Marketing 10 no. 3: 246-266. ABDC-C.

Ashish B, PS James and Shirshendu Ganguli (2019). “Impact of Acute Physical Activity on Children’s Divergent and Convergent Thinking: The Mediating Role of a Low Body Mass Index”. Perceptual and Motor Skills. ABDC-C.

Vinod Madhavan, Simon George and Gururaj Kidiyoor (2019). “Perceived Intrusiveness of Rich Media Ads in Online Advertising: Evidences From Young Indian Travellers”. Cogent Economics & Finance 7. ABDC-B

Meera B Aranha and Srinivasa Reddy (2020). “Bankruptcy & the Indian Bank – ICBC Code for all Borrowers”. CXO Insights: Silicon India. March 27, 2020.

Meera B Aranha and Srinivasa Reddy (2020). “Why We Need More & Not Less Government Intervention in Banking System?”. Business World. March 20, 2020.

S. Mahadevan (2020). “Goods and Service Tax: Journey So Far”. The Global Analyst (February 2020): 9(2): 49-51.

S. Mahadevan (2019) “The End Game”. The Global Analyst, December 2019): 8(12); 28-30.

Jeevan J Arakal (2019). “Case Analysis II-GTL: Transforming from Entrepreneurial to Professionally Managed Business”. Vision: The Journal of Business Perspective 23 no. 4: 462-464.

Jeevan Arakal (2019). 3 Reasons Why You Were Rejected in Your Job Interview. Rediff.com: June 20, 2019.

Alur Sivakumar and Jayanthi Thanigan (2018). “Amul Kool: Sales and Distribution Strategy”. The Case Centre.

Utkarsh, Prashant K. Anmol Lamba, Manadeep Ganguli, Santosh Gupta (2018). “TruCar.in: Carving Position in an Emerging Online Market”. Ivey Publishing.

Jayanthi Thanigan and Priya Sethuraman (2019). “An empirical study on Consumer Attitude and Intention towards Online Shopping”. International Journal of Business Innovation and Research 18 no. 2: 145-166 . ABDC-C.

Swapnarag Swain (2019). “Do Patients Really Perceive Better Quality of Service in Private Hospitals than Public Hospitals in India?”. Benchmarking – An International Journal 26 no. 2: 590-613. ABDC-B.

Utkarsh, Sunanda Sangwan and Pallavi Agarwal (2019). “Effect of consumer self-confidence on information search and dissemination: Mediating role of subjective knowledge”.  International Journal of Consumer Studies (January 2019) 43 no. 1, 46-57. ABDC-A.

Prashant Kumar, Arun Sharma and Jari Salo. “A Bibliometric Analysis of Extended Key Account Management Literature”. Industrial Marketing Management. ABDC-A*.

Prashant Kumar and Michael Jay Polonsky (2019). “In-Store Experience Quality and Perceived Credibility: A Green Retailer Context”. Journal of Retailing and Consumer Services 49, 23-34. ABDC-A.

Utkarsh, Pallavi Agarwal and Sanjay Medhavi (2019). “Effect of Consumer Self-Confidence and Previous Experience on Information Source Preference.” International Journal of Indian Culture and Business Management 18 no. 2, 137-151. ABDC-C.

Utkarsh (2018). “Examination of Credence and Non-Credence Service Advertisement Strategies in the USA and India.” Services Marketing Quarterly Vol. 39 No. 3. ABDC-B.

Tathagata Ghosh and Raju G Amar (2018). “Gulping the Poison: How Webcare Attributes Reduce Damages to Brands Caused by Negative Reviews”. Journal of Internet Commerce 17 no.3: 216-254. ABDC-B.

Swapnarag Swain and Nirmal Chandra Kar (2018). “Hospital Service Quality as Antecedent of Patient Satisfaction – A Conceptual Framework”. International Journal of Pharmaceutical and Healthcare Marketing 12 no.3: 251-269.

Tathagatha Ghosh and Santanu Mandal (2018). “Medical Tourism Experience: Conceptualization, Scale Development, and Validation”. Journal of Travel Research . ABDC-A*.

S. Mahadevan (2019). Virtuosity of Net Neutrality. Smart CEO, Smart Media Group: January 05. 20.

Prashant Kumar (2019). Interdisciplinary research must for business insights. Higher Education Magazine, 124-125.

S. Mahadevan (2018). B-Schools in India How to Stay Relevant? Open Magazine, December 2018.

Srinivasa Reddy, Jayanthi Thanigan and Kartikeya Bolar (2018). Artificial intelligence in digital marketing: Opportunities to explore. UC News.

Srinivasa Reddy, Jayanthi Thanigan and Kartikeya Bolar (2018). Artificial intelligence (AI) in the banking sector: How Indian banks can reap benefits. UC News.

S. Mahadevan (2018). What is next for Telecom Sector in India? Business world: May 26, 2018

Gururaj H. Kidiyoor and Prashant V. Yatgiri (2017). “Kannada Movie Industry in India: Strategies for Survival.” Emerald Emerging Markets Case Studies 7, no. 3: 1-27.

Anubhav A Mishra (2018). “Consumer responses to brand deletion.” Journal of Brand Management (March 2018) 25 no. 2: 160-170. ABDC-A.

Maninder Singh, P.S. James, Shirshendu Ganguli (2018). “Managing Employees With Chronic Illness”, Human Resource Management International Digest 26 no. 1: 7-10. ABDC-C.

Sharda Singh, Shirshendu Ganguli and Rajasekhar David (2017). “Women Workforce Attrition Dynamics in Indian IT/ ITES sector.” The Qualitative Report 22 no. 5, 1211-1226.

Anubhav A. Mishra, SC Sharma, V Gautam and R Manna (2017). Gandhian Values and Consumption Behaviour: Scale Development and Validation. Journal of Strategic Marketing: 1-18. ABDC-A.

Prashant Kumar and Michael Jay Polonsky (2017). “An analysis of the green consumer domain within sustainability research: 1975 to 2014”, Australasian Marketing Journal (May 2017) 25, no. 2: 85-96. ABDC-B.

Simon George (2017). “Redesign the Value Curve” (Article on Blue Ocean Strategy). Indian Management 56 No. 11.

S. Mahadevan (2017). “Future of Management Education in India Published in Higher Education review”. Higher Education Review. October – 2017.

S. Mahadevan (2017). “Why is engagement with Corporate a must for Educational institutes?” Your Story.

Simon George (2017). “Cases in Brand Management and Services Marekting”. Manipal University Press. ISBN:978-93-82460-48-0.

Prashant Kumar (2017). “Intents of Green Advertisements.” Asia Pacific Journal of Marketing and Logistics 29, no. 1: 70-79. ABDC B.

Dhananjay Bapat and Jayanthi Thanigan (2016). “Exploring Relationship Among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty.” Global Business Review 17, no. 6, 1357-1372. ABDC-C.

Sanjit Kumar Roy, Walfried M. Lassar, Shirshendu Ganguli, Bang Nguyen, and Xiaoyu Yu. “Measuring service quality: a systematic review of literature.” International Journal of Services, Economics and Management 7, no. 1: 24-52. ABDC-C.

Farrah Zeba and Shirshendu Ganguli (2016). “Word-Of-Mouth, Trust, and Perceived Risk in Online Shopping: An Extension of the Technology Acceptance Model.” International Journal of Information Systems in the Service Sector (October 2016) 8, no. 4: 17-32.

Mayank Jyotsna Soni and Abraham Koshy (2016). “An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers.” Vikalpa 41, no. 3: 209-221.