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Marketing Management

Accepted

Peer Reviewed Journal

  • Swapnarag Swain. “Do patients really perceive better quality of service in private hospitals than public hospitals in India?”. Benchmarking – An International Journal. ABDC-B. Accepted.
  • Jayanthi Thanigan and Priya Sethuraman. “A Empirical Study on Consumer Attitude and Intention towards Online Shopping”. International Journal of Business Innovation and Research. ABDC-C. Accepted.

2018

Peer Reviewed Journal

  • Tathagata Ghosh and Raju G Amar (2018). “Gulping the Poison: How Webcare Attributes Reduce Damages to Brands Caused by Negative Reviews”. Journal of Internet Commerce. ABDC-B.
  • Swapnarag Swain and Nirmal Chandra Kar (2018). “Hospital Service Quality as Antecedent Of Patient Satisfaction – A Conceptual Framework”. International Journal of Pharmaceutical and Healthcare Marketing.
  • Utkarsh (2018). “Examination of Credence and Non-Credence Service Advertisement Strategies in the USA and India.” Services Marketing Quarterly Vol. 39 No. 3. ABDC-B.

Case

  • Utkarsh, Prashant K. Anmol Lamba, Manadeep Ganguli, Santosh Gupta (2018). “TruCar.in : Carving Position in an Emerging Online Market”. Ivey Publishing.
  • Alur Sivakumar and Jayanthi Thanigan (2018). “Amul Kool: Sales and Distribution Strategy”. The Case Centre.

Other Publications

  • S. Mahadevan (2018). “What is Next for Telecom Sector in India?” Business world. May 26, 2018.

2017

Book/Book Chapter/Book Review

  • Simon George (2017). “Cases in Brand Management and Services Marketing”. Manipal University Press.

Case

  • Gururaj H. Kidiyoor and Prashant V. Yatgiri (2017). “Kannada Movie Industry in India: Strategies for Survival”. Emerald Emerging Markets Case Studies 7, no. 3, 1-27.

Peer Reviewed Journal

  • Anubhav A. Mishra, SC Sharma, V Gautam and R Manna (2017). “Gandhian Values and Consumption Behaviour: Scale Development and Validation”. Journal of Strategic Marketing, 1-18. ABDC-A.
  • Anubhav A Mishra (2017). “Consumer Responses to Brand Deletion”. Journal of Brand Management, 1-11. ABDC-A.
  • Prashant Kumar and Michael Jay Polonsky (2017). “An Analysis of the Green Consumer Domain Within Sustainability Research: 1975 to 2014”. Australasian Marketing Journal 25, no. 2, 85-96. ABDC-B.
  • Sharda Singh, Shirshendu Ganguli and Rajasekhar David (2017). “Women Workforce Attrition Dynamics in Indian IT/ ITES sector”. The Qualitative Report 22 no. 5, 1211-1226.
  • Prashant Kumar (2017). “Intents of Green Advertisements.” Asia Pacific Journal of Marketing and Logistics 29, no. 1, 70-79. ABDC-B.

Other Publications

  • Simon George (2017). “Redesign the Value Curve” (Article on Blue Ocean Strategy). Indian Management 56 No. 11.
  • S. Mahadevan (2017). “Future of Management Education in India Published in Higher Education review”. Higher Education Review. October – 2017 Issue.
  • S. Mahadevan (2017). “Why is engagement with Corporate a must for Educational institutes?” Your Story.

2016

Peer Reviewed Journal

  • Mayank Jyotsna Soni and Abraham Koshy (2016). “An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers”. Vikalpa 41, no. 3, 209-221.
  • Dhananjay Bapat and Jayanthi Thanigan (2016). “Exploring Relationship Among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty.” Global Business Review 17, no. 6, 1357-1372. ABDC-C.
  • Farrah Zeba and Shirshendu Ganguli (2016). “Word-Of-Mouth, Trust, and Perceived Risk in Online Shopping: An Extension of the Technology Acceptance Model”. International Journal of Information Systems in the Service Sector (IJISSS) 8, no. 4, 17-32.
  • Prashant Kumar. “State of Green Marketing Research Over 25 years (1990-2014) Literature Survey and Classification”. Marketing Intelligence & Planning 34, no. 1, 137-158. ABDC-A.
  • Jayanthi Thanigan and G. Rajendran (2016). “Variety Seeking Behaviour on Asian Traditional Food Accompaniment-Pickles.” International Journal of Business Innovation and Research 10, no. 4, 478-500. ABDC-C.

2015

Book/Book Chapter/Book Review

  • Srivatsa H.S (2015). “Chapter 19: Corporate Understanding of Benefits of Social Media: An Indian context, Social Media Marketing”. Social Media Marketing Emerging Concepts and Applications, 202-205. Excel Books.

Case

  • Sivakumar Alur, Sulagna Mukherjee and Dina Ribbink (2015). “Fishbay.in – Fishing on the Net”. Ivey Publishing.

Peer Reviewed Journal

  • Sanjit Kumar Roy, Walfried M. Lassar, Shirshendu Ganguli, Bang Nguyen, and Xiaoyu Yu (2015). “Measuring Service Quality: A Systematic Review of Literature.” International Journal of Services, Economics and Management 7, no. 1, 24-52. ABDC-C.
  • Jayanthi Thanigan, G. Rajendran, and Priya Sethuraman (2015). “A Dynamic Analysis of Variety Seeking Behaviour with Reference To Indian Continent.” International Journal of Indian Culture and Business Management 11, no. 3, 289-307. ABDC-C.

2014

Case

  • Ashu Sharma, Sivakumar Alur, Jagdish Bhagwat, Pooja Gupta, Pranav Saraswat and Sandeep Kumar Joshi (2014). “Shree Cement- Way to Wealth”. Case Centre.
  • Sivakumar Alur and Sulagna Mukherjee (2014).”Ultrarichmatch.com: Online matrimony in India.” Ivey Publishing.
  • Gururaj H. Kidiyoor (2014). “Regal Insurance: Sales Incentive Structure”. Case Studies on Management Practices and Principles, 17-24.

2013

Book/Book Chapter/Book Review

  • Sivakumar A (2013). “Chapter: Social Franchising.” In Social Entrepreneurship as a Catalyst for Social Change, 411-423. Information Age Publishing.

Case

  • Ajith Kumar J. and Sivakumar A (2013). “Primacy: Global Design from India?” Ivey Publishing.

Peer Reviewed Journal

  • Chetan V. Hiremath, Chandan A. Chavadi, and Prashant Y. Yatgiri (2013). “Cloud Technology as an Alternative for Marketing Information System: An Empirical Study.” International Journal of Management Research and Business 2 no. 4, 33-40.
  • Sivakumar Alur and Jan PL Schoormans (2013). “Retailers and New Product Acceptance in India’s Base Of Pyramid (BoP) Markets: Propositions for Research.” International Journal of Retail & Distribution Management 41, no. 3, 189-200. ABDC-B.
  • Gururaj Kidiyoor (2013). “Measurement Scales for Obsolescence Risk in Business Buying of High-Technology Products.” IIMS Journal of Management Science 4, no. 1, 1-18.

Other Publications

  •  Unnikrishnan Nair and Vinod Madhavan (2013). “Bookmarking the Doctor: Social Media Usage amongst Doctors & Consumers for Health Care”. Proceedings of the 10thAIMS International Conference on Management, 3015-3024.

2012

Peer Reviewed Journal

  • Kushankur Dey and A. Sivakumar (2012). “Do Futures Benefit Indian Coffee Producers?” International Journal of Economic Policy in Emerging Economies 5, no. 4, 318-341.

Case

  • Gururaj H. Kidiyoor (2012). “For a Few Rupees more (Case A, B & C).” Journal of Case Research3 no. 1, 63-71.
  • Gururaj Kidiyoor (2012). “Sidhu’s Predicament.” Adarsh Journal of Management Research 5, no. 1, 68-71.