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Keynote Speaker

Prof. A. Parasuraman
James W. McLamore Chair and Professor, Marketing

Prof. A. Parasuraman is a Professor in Marketing in the Miami Business School (MBS) at the University of Miami, USA. He is considered one of the most influential figures in the field of services marketing and service quality, and is widely known for his work on SERVQUAL, E-S-QUAL, and the Technology Readiness Index (TRI). He has published over one hundred articles in prestigious academic and management journals such as Journal of Marketing, Journal of Marketing Research, Journal of Services Research, and Journal of Business Research. He is also the author of some of the most popular and widely known books on services marketing and marketing research. Prof. Parasuraman has received many prestigious awards like the Outstanding Marketing Educator and Distinguished Fellow by Academy of Marketing Science in 2001 and 2004 respectively, Elsevier Distinguished Scholar by Society of Marketing Advances in 2009, and Distinguished Alumnus of Indian Institute of Technology, Madras in 2005, to name a few for his outstanding scholarly contributions in the field of Marketing.