Mr. Sebastian Rodriguez, Head HR, netCORE Solutions spoke about the use of Email marketing in the changing world of technology. He stated, “Email Marketing won’t have an early death as it is very cost – effective.”

Giving an overview of netCORE Solutions, he mentioned that netCORE serves the areas of Enterprise communication and Digital marketing. Enterprise communication suite includes messaging and collaboration and cloud emails. It also includes high quality email, SMS and voice delivery solutions. These elements are responsible for timely delivery of event-triggered email & SMS/voice notifications, reminders and alerts.

Digital marketing solutions deals with email and mobile marketing. It helps clients by offering ideas, a platform and the tools needed to run effective marketing and customer engagement campaigns. The digital marketing solutions are serviced by the netCORE marketing experts’ team.

Unified technology platforms and award winning mobile marketing campaign of netCORE are its differentiators.

Established in 1998 by Mr. Rajesh Jain, netCORE services a strong base of 3,500+ enterprises including some of the prodigious names like ICICI Bank, Future Group, Hindustan Unilever, Colgate, Tata Sky and many others.

Mr. Sebastian also threw light on the Marketing and Communication Solutions framework. It starts with acquiring new customers through the use of affiliate email marketing, profiled database marketing, mobile web ads and multi-channel response management. This step is followed by servicing and retaining the customers. Once these steps are achieved, the further task is to engage and gratify customers by the use of email/SMS/voice programs and referral programs. Effective Internal communication is also the integral part of this framework and includes email archiving and compliance along with Internet of things (IOT).

He motivated the students by sharing his views on 4DX (Four disciplines of execution). He emphasized on the importance of focusing on WIG i.e. wildly important goals. After fixing the goal, one needs to act on the lead measures. You also need to keep a compelling scoreboard to ensure the motivation. This is followed by creation of rhythm of accountability.

He ended on a note by stating that one needs to create an identity for themselves in order to be successful in life.

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