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Faculty Profile

VINOD MADHAVAN

ASSOCIATE PROFESSOR & Dean- Administration 

Area:

Marketing Management

Edu:

BBM, MBA, Pursuing Ph.D

Biography

  • Vinod Madhavan is from the domain of sales and marketing. He has over 20 years of experience in the industry and academics. A trainer with over three thousand hours of stand up training experience, he has trained managers in the senior middle and senior levels up to vice presidents in companies such as Kirloskar Group, Atlas Copco, West Coast paper Mills, Brakes India Ltd, Mysore, Raman Boards Ltd (now a part of ABB), Automotive Axles Ltd, Mysore, Jindal Vijayanagar Steel Plant Ltd, Bellary and Kasturba Medical Hospital, Manipal. He has developed and delivered corporate training modules in the area of sales management (personal selling), channel management, soft skills, personality development, communication, team management, stress management and work ethics.
  • Vinod commenced his academic career with Kirloskar Institute of Advanced Management Studies (KIAMS) at Harihar. He then moved to SDM Institute of Management Studies (SDM-IMD) at Mysore. In 2007, he joined Narsee Monjee Institute of Management Studies (NMIMS), Bangalore campus wherein he headed the executive education program. Earlier to his academic stint, Vinod was heading sales and marketing at ExxonMobil India. He was handling territories spread across South India, Sri Lanka and Bangladesh. He moved to academics with a passion to teach and train. Vinod is a MBA from Madras University. He was awarded by the Confederation of Indian Industry (CII), the “CII Industrial Fellowship Scheme” for developing a ‘Supply Chain Model’ for FoodWorld Supermarkets Ltd., Chennai. Vinod is also actively involved in theatre and is currently working on training methodologies using theater as a medium.

Teaching

  • Sales Management, Public Relations, Marketing Communication, Retail Management, General Management (Drucker)
  • Developed and delivered stand up corporate training modules in the area of sales management (personal selling), strategic sales management, channel management, marketing communication, soft skills, personality development, communication, team management, stress management and work ethics. The programs were delivered to senior middle and senior executives of top management

Research

  • Marketing Ethics, Sales force Training, Management Policies and Practices.

Publications

    Publications in Peer Reviewed Proceedings

  • Vinod Madhavan, Vinay Kumar (2007), “”Analysis of Gaps in Forecasting and Production for the Manufacturing Sector in India” at Nirma University, Ahmedabad.

  • Peer Reviewed Paper Presentations

  • Vinod Madhavan (2008), “Rural Marketing- Understanding the Rural Psyche of Consumption”, National Conference on Rural Marketing at IIM-Kozhikode.

  • Vinod Madhavan, Vandana Kamath (2006) “Brand Valuation”, AIMS International Conference, IIM Ahmedabad in February 2006. The paper was published in the conference proceedings.

  • Vinod Madhavan, Venkatesh Babu (2006), “Brand Rejuvenation Strategies”, ICFAI’s Journal of Brand Management.

  • Vinod Madhavan (2002), “Issues in Teaching Business Ethics-A Model Based on Total Quality Individual”, Conference on Business Ethics, Indian Institute of Management, Bangalore on 23rd May 2002.

Conferences and Workshops

  • Vinod Madhavan, Unnikrishnan Nair; Bookmarking the Doctor: Social Media Usage amongst Doctors & Consumers for Health Care, 10th AIMS International Conference on Management,Jan 6 – 9, 2013 at IIM Bangalore, 2012-13.

Awards

    Not Applicable

Media Coverage

    Not Applicable