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Faculty Profile

SURYA MAHADEVAN

Professor & Chairman – PGDM-Marketing Program

Area:

Marketing Management

Edu:

M.A- Economics, PGPRM (IRMA)

Biography

    Prof. Surya Mahadevan has 30 years’ of work experience in the FMCG and Telecom sectors. He played leadership roles managing large brands such as Tata, Reliance, Aircel, Loop, Maltova, Viva and Amul.

    He has worked across Sales, Marketing, Retail and Customer Service functional areas. In his last assignment before joining TAPMI, he was responsible for Mumbai Circle Telecom operations as Chief Operating Officer at Loop Mobile.

    Prof. Surya heads the PGDM- Marketing program

Teaching

  • Sales and Distribution Management, Marketing Management.

Research

  • Channel Business models, Customer Acquisition and Retention strategy , Sales Promotions, Brand communication and Business Strategy.

Publications

Article:

Airtel Digital Restructuring- What does it portend

Published in: 

The Global Analyst,  https://www.tapmi.edu.in/others/airtel-digital-restructuring-what-does-it-portend/

Issue dated

May, 2021

Article:

5G- A new opportunity to get the telecom sector back on track

Published in: 

The Global Analyst,  https://www.tapmi.edu.in/others/5g-a-new-opportunity-to-get-the-sector-back-on-track/

Issue dated

March 17, 2021

Article:

So what has changed with GST

Published in: 

The Global Analyst,  https://www.tapmi.edu.in/finance/so-what-has-changed-with-gst/

Issue dated

March 5, 2021

Article:

Why management schools should foster innovation and leadership?

Published in: 

Sify,  http://www.sify.com/news/why-management-schools-should-foster-innovation-and-leadership-news-education-sgppmwcdcbdge.html

Issue dated

June 15, 2018

Article:

Why is engagement with corporates a must for educational institutes?

Published in: 

Yourstory, https://yourstory.com/mystory/294a49bab5-why-is-engagement-with

Issue dated

21st November 2017

Article theme/name

Future of Management Education in India

Published in

TAPMI Blog; https://www.tapmi.edu.in/others/future-of-management-education-in-india/

Article :

Virtuosity of Net Neutrality

Published in: 

TAPMI Blog  https://www.tapmi.edu.in/others/virtuosity-of-net-neutrality/

Article :

What is next for Telecom Sector in India?

Published in: 

TAPMI Blog  https://www.tapmi.edu.in/others/what-is-next-for-telecom-sector-in-india/

Article :

Digital Learning: How does it help students?

Published in: 

TAPMI Blog

URL: https://www.tapmi.edu.in/others/digital-learning-how-does-it-help-students/

Article :

The End Game in Telecom

Published in: 

The Global Analyst

TAPMI BlogURL: https://www.tapmi.edu.in/others/the-end-game-in-telecom/

Conferences and Workshops

  • Master Teacher Program by ISB
  • Leadership skills for Top Management by ISB
  • Seven Habits of highly effective program by Franklin Covey India
  • GSMA Mobile world congress, Barcelona

Awards

    Not Applicable

Media Coverage

Media Coverage