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Faculty Profile

SURYA MAHADEVAN

PROFESSOR & CHAIRMAN – Branding, Executive Education Programmes & VIL, CHAIRMAN – MIP

Area:

Marketing Management

Edu:

M.A- Economics, PGPRM (IRMA)

Biography

    Prof. Surya Mahadevan has 30 years of work experience in FMCG and Telecom sectors. He played leadership roles managing large brands such as Tata, Reliance, Aircel, Loop, Maltova, Viva and Amul.

    He has worked across Sales, Marketing, Retail and Customer Service functional areas and in his last assignment before joining TAPMI, he was responsible for Mumbai Circle Telecom operations as Chief Operating Officer at Loop Mobile.

    Prof. Surya is responsible for TAPMI brand communication and PR, Executive education and programs on Virtual Interactive learning mode.

Teaching

  • Sales and Distribution Management, Marketing Management.

Research

  • Channel Business models, Customer Acquisition and Retention strategy , Sales Promotions, Brand communication and Business Strategy.

Publications

Article:

Why management schools should foster innovation and leadership?

Published in: 

Sify,  http://www.sify.com/news/why-management-schools-should-foster-innovation-and-leadership-news-education-sgppmwcdcbdge.html

Issue dated

Jun 15, 2018

Article:

Why is engagement with corporates a must for educational institutes?

Published in: 

Yourstory, https://yourstory.com/mystory/294a49bab5-why-is-engagement-with

Issue dated

21st November 2017

Article theme/name

Future of Management Education in India

Published in

TAPMI Blog; https://www.tapmi.edu.in/others/future-of-management-education-in-india/

Article :

Virtuosity of Net Neutrality

Published in: 

TAPMI Blog  https://www.tapmi.edu.in/others/virtuosity-of-net-neutrality/

Article :

What is next for Telecom Sector in India?

Published in: 

TAPMI Blog  https://www.tapmi.edu.in/others/what-is-next-for-telecom-sector-in-india/

Article :

Digital Learning: How does it help students?

Published in: 

TAPMI Blog

URL: https://www.tapmi.edu.in/others/digital-learning-how-does-it-help-students/

Conferences and Workshops

  • Master Teacher Program by ISB
  • Leadership skills for Top Management by ISB
  • Seven Habits of highly effective program by Franklin Covey India
  • GSMA Mobile world congress, Barcelona

Awards

    Not Applicable

Media Coverage

Media Coverage