Subhojit Sengupta is a PhD scholar at Indian Institute of Technology Kharagpur, India. His area of specialization is marketing and his current work focuses on voting behaviour at Bottom of Pyramid (BOP). He also visited Curtin Business School, Curtin University, Australia for a year as visiting scholar during his PhD program. Before joining his PhD, he worked as Adhoc faculty at National Institute of Technology, Warangal, India for 10 months. He also has an experience of working as an intern at Reserve Bank of India, Patna during his MBA internship.