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Faculty Profile

SUBHOJIT SENGUPTA

Faculty Associate

Area:

Marketing Management

Edu:

B.Tech (IT), MBA (Marketing), PhD (Pursuing),

Date of Joining:

16th Jul 2021

Biography

  • Subhojit Sengupta is a PhD scholar at Indian Institute of Technology Kharagpur, India. His area of specialization is marketing and his current work focuses on voting behaviour at Bottom of Pyramid (BOP). He also visited Curtin Business School, Curtin University, Australia for a year as visiting scholar during his PhD program. Before joining his PhD, he worked as Adhoc faculty at National Institute of Technology, Warangal, India for 10 months. He also has an experience of working as an intern at Reserve Bank of India, Patna during his MBA internship.

Teaching

  • Digital Marketing
  • Marketing Research
  • Brand Management

Research

    Subhojit has a research interest in the following areas:

  • Bottom of Pyramid, Poverty, Social Development
  • Consumer Behavior, Consumer Psychology
  • Luxury Marketing, Influencer Marketing
  • Sustainable Tourism, Masstige Marketing
  • Electronic Word of Mouth

 

Publications

  • Sengupta S., Mukherjee S., and Jebarajakithy C., 2020. Voting Decision Making of the Bottom of the Pyramid: A phenomenological inquiry, Journal of Political Marketing https://doi.org/10.1080/15377857.2020.1823933  (ABDC ranking – B, Impact Factor 2018- 1.78)

  • Deb S., and Sengupta S., 2020. What Makes the Base of the Pyramid Susceptible to Investment Fraud. Journal of Financial Crime, 27(1): 143–54. https://doi.org/10.1108/JFC-03-2019-0035. (ABDC ranking – B, Impact factor 2018- 0.68, Citescore- 0.271)

  • Sijoria, C., Mukherjee S., and Sengupta S., 2017. What makes eWOM viral? International Journal of Internet Marketing and Advertising, 11(4): 287-306. https://doi.org/10.1504/IJIMA.2017.087268 (ABDC ranking – C, Impact Factor 2018- 0.36)

Conferences and Workshops

  • Sengupta S. and Mukherjee S., 2021. Voting Behavior at the Bottom of Pyramid (BOP). In 7th Management Doctoral Colloquium and VGSoM Research Scholars’ Day, March 3-4, 2021, Kharagpur, India: Indian Institute of Technology, Kharagpur
  • Sengupta S. and Mukherjee S., 2018. Impact of Political brand on the Voting Decision at the Base of Pyramid. In First PAN IIT International Management Conference, Nov 30- Dec2, 2018, Roorkee, India: Indian Institute of Technology, Roorkee.
  • Sengupta S. and Mukherjee S., 2018. Voting Behavior at the Base of the Pyramid. In AMA Summer Academic Conference, Aug 8-12, 2018, Boston, Massachusetts, USA: American Marketing Association.
  • Deb S and Sengupta S., 2018. Victims of Investment Fraud at the Base of the Pyramid. In Second Annual Conference on Banking and Finance: Towards a Sustainable Financial System, Aug 24-25, 2018, Bhubaneshwar, India: International Management Institute.
  • Sengupta S. and Mukherjee S., 2018. Political Information among the Base of Pyramid (BoP) electorate. In 4th Management Doctoral Colloquium and VGSoM Research Scholars’ Day, March 14-15, 2018, Kharagpur, India: Indian Institute of Technology, Kharagpur
  • Sengupta S. and Mukherjee S., 2017. Political Communication at the Base of Pyramid. In ANZMAC Conference, Dec 4-6, 2017, RMIT University, Melbourne, Australia: Australia New Zeeland Marketing Academic Conference.
  • Sengupta S. and Mukherjee S., 2018, Factors contributing towards Bounded Rationality of the BoP electorates towards Political Information Processing. In 11th Doctoral Conference, April 18-20, 2018, Hyderabad, India: ICFAI Business School.
  • Sengupta S. and Sandilya A., 2016. Need for Smart Cities for Sustainable Development. In SUSCON 5, March 17-19, 2016, Shillong, India: Indian Institute of Management, Shillong. (Accepted)

Awards

  • International Conference Travel Grant for Best Academic International Conferences (2017)
    Indian Institute of Technology, Kharagpur
    Amount included: Registration fee + Admissible Travelling allowances + Visa fees + Medical Insurance + Local travel in India
  • International Conference Travel Grant for 2nd Best Academic International Conferences (2018)
    Indian Institute of Technology, Kharagpur
    Amount included: Registration fee + Admissible Travelling allowances + Visa fees + Medical Insurance + Local travel in India  
  • Curtin International Postgraduate Research Scholarship (CIPRS) and Research Stipend Scholarship (2019)
    Research Office at Curtin (RoC), Curtin University, Australia,
    Scholarship Value: $27,082.00 per annum (2019)
  • Best Paper award for the paper presentation on “Voting Behavior at the BOP” at Management Doctoral colloquium and VGSoM Research Scholars’ Day, March 3-4, 2021, Kharagpur, India: Indian Institute of Technology, Kharagpur 

Media Coverage

  • Not Applicable