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Faculty Profile




Marketing Management


M.Sc, MBA, Ph.D


  • He is a Professor in the area of Marketing. Joined TAPMI in 1991. He was the Dean Academics, when TAPMI got the AACSB accreditation in 2012 and the reaccreditation in 2017. He was also the architect of the Health care management programme of TAPMI, which was launched in 2010. He has about 32 years of teaching experience. He also had worked in the electronics component industry for about 3 years, before getting into academics.


  • He teaches courses like Marketing, Brand Management and Services Marketing. He was one of the first to offer Services Marketing as a full-fledged course in any b-school in the country in 1994. He is also credited with offering Blue Ocean Strategy as a full-fledged course with the support of a Simulation game called BOSS, for the first time, in any b-school in India in 2011. He has taught a full Marketing course for a semester in Oakland University, Detroit, Michigan, US . He is the architect of an experiential course called Brand Scan, which is a combination of a fair and market research, which was started in 1993.


  • He is a reviewer of articles for the prestigious American Marketing Association (AMA) conferences. His cases have been published in Vikalpa – Journal of IIM Ahmedabad. He has brought out 3 research compendiums;

    a. Research compendium on “Scanning Brands” in 2006.

    b. Research compendium on “Mapping Brands and the Market” in 2007.

    c. Research compendium on “Technology and Process in Services marketing” in 2009.


  • Dr. Simon George.

    Simon George, Cases in Brand Mangement and Services Marekting, Manipal University Press, pg:228, ISBN:978-93-82460-48-0, 2016-17

  • Dr. Simon George.

    (2006) Kurlon Ltd.
    (VIKALPA, VOLUME 31,  NO 3,  July – September 2006, Page No. 121-129)

  • Dr. Simon George.

    (2002) Victor Brand
    (VIKALPA, VOLUME 27,  No.4, October-December 2002, Page No. 75-84)

  • Dr. Simon George.

    (2006) Scanning the Brands and the Markets
    (Publisher: T. A. Pai Management Institute. 255 pages) – papers based on 10 research studies.

  • Dr. Simon George.

    (2007) Profiling the Customers and Mapping the Brands
    (Publisher: T. A. Pai Management Institute, 133 pages) – papers based on 5 research studies.

  • Dr. Simon George.

    (2009) Processes and Technology- Key Drivers of Customer focused Services Management.
    (Publisher: T. A. Pai Management Institute, 142 pages)

  • Dr. Simon George (2009).

    “Leveraging brand equity for developing appropriate brand extensions” ,
    ppaper presented and published as Peer reviewed proceedings, of the international conference on ‘Marketing trends’ at ESCP-EAP , Paris.

  • Dr. Simon George (2011)

    The Blue Ocean Strategy- an innovative prescription for success for companies.
    Vol-4 Issue-6, October 2011. Kerala Chamber of Commerce and Industry.

  • ‘Cases in Brand Management and Services Marketing’ – A collection of 15 live
    cases. Published in March 2017.

Conferences and Workshops

  • Simon George, Scaling up of industry oriennted research (A preseantation /talk on TAPMI), CII 2nd Regional Management Education Conclave, Chennai, October 21, 2016, 2016-17.
  • He is a Professional Member of the American Marketing Association. He has attended several national and international workshops, seminars and conferences. He has undergone training programme in Case method of teaching and Writing at Harvard Business School, Boston. He regularly conducts training programmmes for practicing managers. He has conducted several Executive Education Programmes in Marketing for companies like Ashok Leyland Ltd, Infosys, Jindal Steel, ECE elevators, Corporation bank, Syndicate bank, ICICI, Oracle, Piaggio, and Indian Oil etc.


  • He was awarded as the Best Marketing professor by Dainik Bhaskar National Education Leadership Awards 2013.

Media Coverage