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Faculty Profile




Marketing Management




  • Dr Jayanthi Thanigan holds an Agricultural Engineering degree from Tamilnadu Agricultural University, Coimbatore. She followed this up with PGDRM (Post Graduate Diploma in Rural Management), from IRMA, Anand (1994-96). She commenced her career with Gujarat Co-operative Milk Marketing Federation (GCMMF-AMUL). She worked with GCMMF for 10 years. She worked in various capacities such as Senior executive (Marketing), becoming the first lady Branch Manager in the organization heading Chennai Branch. From 2006 to 2013, She worked as visiting faculty in many reputed B-Schools. She obtained Ph D from Anna University, Chennai in the year 2013. She joined TAPMI for commencing full time academic career, in June 2014. At TAPMI, she has held administrative positions such as Associate Dean (Academics), Area Chair (Marketing) and Team leader for AACSB Accreditation (successfully getting AACSB reaccreditation for next five years).


  • At TAPMI, she currently teaches courses in the Marketing Area, such as Marketing Management, Sales and Distribution Management and Marketing Strategy. In the past, she has taught courses such as Retail Management, CRM etc.


  • Her research interest is in the area of consumer behavior, particularly consumer switching behavior.


  • Dr. Jayanthi Thanigan and Dr. Rajendran, G. “Variety Seeking Behavior on Asian Traditional Food accompaniment -Pickles”, International Journal of Business Innovation and Research, 2014.
  • Jayanthi, K. and Rajendran, G. “Examining variety seeking behavior – a study with reference to Fast Moving Consumer Goods (FMCG)”, Journal of Food Product Marketing,Vol.20, Issue 3, pp.283-307, 2014.
  • Jayanthi, K. and Rajendran, G. “Determining the Imperative variables in variety seeking behavior in low-involvement products”, European Journal of Social Sciences, Vol.32, No.3, pp.415-430, 2012.
  • Sandhya, A.S., Jayanthi, K. and Peeru Mohammed, H. “Understanding Predisposition of Consumers towards Private Labels in Indian Grocery Retail Context”, International Journal of Research in Commerce and Management, Vol. 2, No. 8 (August), 2011.
  • Dhananjay Bapat and Jayanthi Thanigan, “Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty”, 17(6) 1–16, SAGE Publications Publisher: SAGE Publications India Pvt Ltd.
  • Jayanthi Thanigan, G. Rajendran and Priya Sethuraman, “A dynamic analysis of variety seeking behaviour with reference to Indian continent”, Int. J. Indian Culture and Business Management, Vol. 11, No. 3, (2015). (C category in ABDC listings)
  • Cases

  • Alur Sivakumar and Jayanthi Thanigan (2018). “Amul Kool: Sales and Distribution Strategy”. The Case Centre.
  • Peer Reviewed

  • “A Empirical Study on Consumer Attitude and Intention towards Online Shopping”. International Journal of Business Innovation and Research. ABDC-C. Accepted.

Conferences and Workshops

  • Jayanthi Thanigan. MarkStrat and BrandPro-Training/certification program for marketing simulations. Stratx, Paris. April 4-6, 2016.
  • Workshop on Use of R Studio in Teaching Statistics Course (Primer and Main). TAPMI, Manipal. November 04, 2017.


    Not Applicable

Media Coverage

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