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Faculty Profile


ASSOCIATE PROFESSOR (Marketing) & CHAIRPERSON – Gender Harassment Prevention & Prohibition Committee


Marketing Management


BE (Ag), PGDRM (IRMA), Ph.D (Anna University)


  • Dr Jayanthi Thanigan holds an Agricultural Engineering degree from Tamilnadu Agricultural University, Coimbatore, PGDRM (Post Graduate Diploma in Rural Management), from IRMA, Anand (1994-96) and Ph.D. from Anna University, Chennai. She has 10 years’ work experience with GCMMF-AMUL. She had worked in various capacities such as Senior executive (Marketing), Branch Manager (First lady branch Manager) From 2006 to 2013, She had worked as visiting faculty in many reputed B-Schools. She joined TAPMI to commence full time academic career, from June 2014. At TAPMI, she has held administrative positions such as Associate Dean (Academics), Area Chair (Marketing) and Team leader for AACSB Accreditation (successfully getting AACSB reaccreditation for next five years). She was the chairperson for the Marketing Conference where Prof. Parsuraman was the keynote speaker.


  • At TAPMI, she currently teaches courses such as Marketing Management, Sales and Distribution Management and Marketing Strategy. In the past, she has taught courses such as Retail Management, CRM etc.


  • Her research interest is in the area of consumer behavior, particularly consumer switching behavior.


  • Priya Sethuraman and Jayanthi Thanigan, “ A empirical study on Consumer Attitude and Intention towards Online Shopping”,  International Journal of Business Innovation and Research; Vol. 18 (2), 145-166. (C category in ABDC listings).
  • Dhananjay Bapat and Jayanthi Thanigan, “Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty”, 17(6) 1–16, SAGE Publications Publisher: SAGE Publications India Pvt Ltd. (C category in ABDC listings).
  • Jayanthi Thanigan and G. Rajendran, “Variety seeking behaviour on Asian traditional food accompaniment – pickles”,  Int. J. Business Innovation and Research, Vol. 10, No. 4, 2016. (C category in ABDC listings).
  • Jayanthi Thanigan, G. Rajendran and Priya Sethuraman,A dynamic analysis of variety seeking behaviour with reference to Indian continent”, Int. J. Indian Culture and Business Management, Vol. 11, No. 3, 2015. (C category in ABDC listings).
  • Jayanthi, K. and Rajendran, G. “Examining variety seeking behavior – a study with reference to Fast Moving Consumer Goods (FMCG)”, Journal of Food Product Marketing, 20:283–307, 2014. (C category in ABDC listings).
  • Jayanthi, K. and Rajendran, G. “Determining the Imperative variables in variety seeking behavior in low-involvement products”, European Journal of Social Sciences, Vol.32, No.3, pp.415-430, 2012. (C category in ABDC listings).
  • Sandhya, A.S., Jayanthi, K. and Peeru Mohammed, H. “Understanding Predisposition of Consumers towards Private Labels in Indian Grocery Retail Context”, International Journal of Research in Commerce and Management, Vol. 2, No. 8 (August), 2011.
  • Cases

  • Alur Sivakumar and Jayanthi Thanigan (2018). “Amul Kool: Sales and Distribution Strategy”. The Case Centre.
  • Peer Reviewed

  • “A Empirical Study on Consumer Attitude and Intention towards Online Shopping”. International Journal of Business Innovation and Research. ABDC-C. Accepted.

Conferences and Workshops

  • Attended MarkStrat and BrandPro-Training/certification program for marketing simulations at Stratx in Paris. April 4-6, 2016.
  • Chairperson for Marketing Conference – April 26-27, Keynote speaker – Prof. Parsuraman.


    Not Applicable

Media Coverage

    Not Applicable