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Faculty Profile


Assistant Professor


Strategy and General Management


PhD in Strategic Management from IIM Kozhikode; B.Tech from NIT Rourkela.

Date of Joining:

2nd May 2022


  • Atma Prakash Ojha works in the area of entrepreneurial decision-making and examines how emotions influence the same. He specifically looks at the role of shame in influencing decisions involving opportunity assessment, advice, and ethical decisions. He uses an experimental design to study entrepreneurial decision-making.


  • Digital Platforms and Technological Ecosystems, Strategic Management


  • Factors influencing entrepreneurial decision making related to opportunity identification, evaluation and exploitation, and ethical decisions.


  • Ojha, A. P., & Nandakumar, M. K. (2021). Is shame-proneness the missing link between social norms, policymaking and productive entrepreneurship? Journal of Strategy and Management. [C as per ABDC Ranking]

Conferences and Workshops


  • Impact of Shame on Opportunity Recognition Process; Atma Prakash Ojha and Nandakumar; Presented in the 42nd ISBE Conference held on 14th and 15th Nov’ 2019 at Newcastle, UK.
  • Impact of Shame on Entrepreneurial Action; Authors – Atma Prakash Ojha and Nandakumar; 6th Biennial Conference of INDAM held on January 2-4, 2020, IIM Trichy
  • Workshops

  • One day workshop on Survey and Experimental Research by Prof Anol Bhattacherjee, USF Muma College of Business (Held at IIM Kozhikode)
  • Workshop on writing and theory development by Prof Viswanath Venkatesh, Verizon Chair of Business Information Technology at the Pamplin College of Business, Virginia Tech (Held at IIM Kozhikode)
  • AMD Paper Development Workshop by Prof. Peter Bamberger, Editor-in-Chief, Academy of Management Discoveries (INDAM 2020 Conference)
  • Workshop on Bibliometrics Analysis by Prof Dr. Gopalakrishnan Narayanamurthy
    University of Liverpool (INDAM 2020)
  • Workshop on qualitative data analysis using Nvivo by Prof Amit Mitra, Senior Lecturer in Information Systems Management, Bristol Business School, University of the West of England, UK (Held at IIM Kozhikode)


  • Best Paper in the Entrepreneurship and Small Business Track in the 6th Biennial Conference of INDAM held on January 2-4, 2020, IIM Trichy

Media Coverage

  • Not Applicable