Rathore A. K., Joshi, U. C. and Ilavarasan, P.V. (2017) Social Media Usage for Tourism: A Case of Rajasthan Tourism. Forthcoming in Procedia Computer Science (Elsevier, Scopus
Rathore, A. K., & Narain, R. (2017, February). Incorporating risk and opportunities in evaluation of green supplier: An ANP based approach. In Advances in Mechanical, Industrial,
Automation and Management Systems (AMIAMS), 2017 (pp. 14-23). IEEE.
Rathore, A. K., & Ilavarasan, P. V. (2017, February). Social media analytics for new product development: Case of a pizza. In Advances in Mechanical, Industrial, Automation and
Management Systems (AMIAMS), 2017 (pp. 213-219). IEEE.
Rathore, A. K., Shioramwar, S., & Ilavarasan, P. V. (2016, September). Social Customer
Relationship Management as Predictor of Customer Relationship Performance: An Empirical Study of B2B and B2C Companies. In Conference on e-Business, e-Services and e-Society (pp. 173-182). Springer International Publishing.
Ilavarasan, V., & Rathore, A. (2015, July). Social Media use in Indian Businesses: Inputs for Appropriateness. In ECSM2015-Proceedings of the 2nd European Conference on Social
Media 2015: ECSM 2015 (p. 218). Academic Conferences Limited.
Rathore, A. K., & Ilavarasan, P. V. (2014, November). Mobile Adoption in Collaborating Supply Chains: A Study of Indian Auto SMEs. In Proceedings of the 2014 International
Conference on Information and Communication Technology for Competitive
Strategies (p. 56). ACM.
Rathore, A. K. & Ilavarasan, P. V. (2016). PIZZA TO POLICY: Social Media Analytics of a Pizza and implications for policy making. Paper presented at CPRsouth 2016, Zanzibar
(8-10 September, 2016).
Rathore, A. K., Tuli, N. & Ilavarasan, P. V. (2015). Pro-Business or Common Citizen? An analysis of an Indian Woman CEO’s Tweets. Paper presented at International
Conference on The Role of Social Media for Organizational Sustainability, Noida (12-13
Rathore, A. K. & Ilavarasan, P. V. (2015). User Generated Content as Customer Co- Creation in New Product Development: Insights from Social Media Analytics. Paper presented at
Second Regional International Telecommunications Society conference, New Delhi (13-
15 December 2015).
Rathore, A. K., Shioramwar, S. & Ilavarasan, P. V. (2015). A Framework for Social Customer Relationship Management: A Study of Indian Businesses. Paper presented at Fifteenth
Global Conference on Flexible Systems Management (GLOGIFT15), Pune (23-25