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Faculty Profile


Assistant Professor


Operations and Information Science


B.Tech, M.Tech, Ph.D


  • Ashish K. Rathore is a Ph.D. scholar from the Department of Management Studies, Indian Institute of Technology Delhi. He received the B.Tech and M.Tech degrees (specialization of Product Design & Development) in mechanical engineering. As social media popularizes, he develops his interests in social media, social media analytics, big data analytics, product design and development, cocreation, and data-mining techniques. He has published a few research papers in well-reputed journals and international conference proceedings.


  • Social Media Analytics, Business Analytics/Decision Support Systems, ICTs, Development & Business, Business Research Methods, Information Systems Management, Digital Marketing.


    Research skills

  • Social media, Analytics, Social media optimization, Product design, Data
  • Technical Skills

  • R, NodeXL, Python, SPSS, Facepager.




  • Rathore, A. K., Das, S., & Ilavarasan, P. V. (2018). Social Media Data Inputs in Product Design: Case of a Smartphone. Global Journal of Flexible Systems Management (Accepted).
  • 2017

  • Rathore, A. K., Kar, A. K., & Ilavarasan, P. V. (2017). Social Media Analytics: Literature Review and Directions for Future Research. Decision Analysis, 14(4), 229-249. (‘A’
    rank in ABDC)
  • 2016

  • Rathore, A. K., Ilavarasan, P. V., & Dwivedi, Y. K. (2016). Social media content and product cocreation: an emerging paradigm. Journal of Enterprise Information Management, 29(1),
  • Rathore, A. K., Tuli, N., & Ilavarasan, P. V. (2016). Pro-Business or Common Citizen?: An Analysis of an Indian Woman CEO’s Tweets. International Journal of Virtual
    Communities and Social Networking (IJVCSN), 8(1), 19-29.
  • Book Chapters


  • Rathore, A. K., & Ilavarasan, P. V. (2018). Social Media and Business Practices.
    In Encyclopedia of Information Science and Technology, Fourth Edition (pp. 7126-
    7139). IGI Global.

Conferences and Workshops

    Conferences Proceedings


  • Rathore A. K., Joshi, U. C. and Ilavarasan, P.V. (2017) Social Media Usage for Tourism: A Case of Rajasthan Tourism. Forthcoming in Procedia Computer Science (Elsevier, Scopus
    CiteScore 0.88) 
  • Rathore, A. K., & Narain, R. (2017, February). Incorporating risk and opportunities in evaluation of green supplier: An ANP based approach. In Advances in Mechanical, Industrial,
    Automation and Management Systems (AMIAMS), 2017 (pp. 14-23). IEEE. 
  • Rathore, A. K., & Ilavarasan, P. V. (2017, February). Social media analytics for new product development: Case of a pizza. In Advances in Mechanical, Industrial, Automation and
    Management Systems (AMIAMS), 2017 (pp. 213-219). IEEE. 
  • 2016

  • Rathore, A. K., Shioramwar, S., & Ilavarasan, P. V. (2016, September). Social Customer
    Relationship Management as Predictor of Customer Relationship Performance: An Empirical Study of B2B and B2C Companies. In Conference on e-Business, e-Services and e-Society (pp. 173-182). Springer International Publishing. 
  • 2015

  • Ilavarasan, V., & Rathore, A. (2015, July). Social Media use in Indian Businesses: Inputs for Appropriateness. In ECSM2015-Proceedings of the 2nd European Conference on Social
    Media 2015: ECSM 2015 (p. 218). Academic Conferences Limited.
  • 2014

  • Rathore, A. K., & Ilavarasan, P. V. (2014, November). Mobile Adoption in Collaborating Supply Chains: A Study of Indian Auto SMEs. In Proceedings of the 2014 International
    Conference on Information and Communication Technology for Competitive
    Strategies (p. 56). ACM. 
  • Conference Presentations


  • Rathore, A. K. & Ilavarasan, P. V. (2016). PIZZA TO POLICY: Social Media Analytics of a Pizza and implications for policy making. Paper presented at CPRsouth 2016, Zanzibar
    (8-10 September, 2016). 
  • 2015

  •  Rathore, A. K., Tuli, N. & Ilavarasan, P. V. (2015). Pro-Business or Common Citizen? An analysis of an Indian Woman CEO’s Tweets. Paper presented at International
    Conference on The Role of Social Media for Organizational Sustainability, Noida (12-13
    February 2016).
  • Rathore, A. K. & Ilavarasan, P. V. (2015). User Generated Content as Customer Co- Creation in New Product Development: Insights from Social Media Analytics. Paper presented at
    Second Regional International Telecommunications Society conference, New Delhi (13-
    15 December 2015). 
  • Rathore, A. K., Shioramwar, S. & Ilavarasan, P. V. (2015). A Framework for Social Customer Relationship Management: A Study of Indian Businesses. Paper presented at Fifteenth
    Global Conference on Flexible Systems Management (GLOGIFT15), Pune (23-25
    October 2015).


  • Gold Medal in M.Tech
  • 17th rank in merit list of 10th standard – UP board
  • 1st position in 12th standard at District level in 2006

Media Coverage

  • Not Applicable