Section Menu

Conforming Aaker’s Brand Personality Dimensions on the Advertising Industry – A study in the UAE

Prof. Seena Biju won the Best Paper Award (Marketing) for her paper titled “Conforming Aaker’s Brand Personality Dimensions on the Advertising Industry – A study in the UAE”, co-authored with Khyati Shetty, Manipal University Dubai, UAE the 11th International Business and Social Sciences Research Conference, Dubai – Jan 2015 co-organized by the World Business Institute, Australia and American Research and Publication International, USA.

It's only fair to share...Print this pageEmail to someoneShare on FacebookTweet about this on TwitterShare on LinkedIn