Faculty Publications

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Publications
Aditya Mohan Jadhav and V. Nagi Reddy. “Indian Business Groups and Their Dominance in the Indian Economy.” Economic & Political Weekly 52, no. 29 (July 2017): 85-92. ABDC-B
Amit Kumar Srivastava and Sushil. “Alignment: The Foundation of Effective Strategy Execution.” International Journal of Productivity and Performance Management 66, no. 8 (2017): 1043-1063. ABDC- B
Kaushik Bhattacharjee. “Estimating Consumer Price Indices Through Engel Curve and Linear Expenditure System: An Exploratory Note.” IUP Journal of Applied Economics 16, no. 3 (July 2017). ABDC-C
Subhabaha Pal, Kaushik Bhattacharjee, and Satyabrata Pal. “Detection of Dissimilarity Among Different Indian Banks: An MDS Approach.” IUP Journal of Bank Management 16, no. 1 (February 2017): 27.
Nathan Berg, Srinivas Prakhya, and Kavitha Ranganathan. “A satisficing approach to eliciting risk preferences.” Journal of Business Research 82 127-140. ABDC- A
Aditya Mohan Jadhav and V. Nagi Reddy. “Indian Business Groups and Their Dominance in the Indian Economy.” Economic & Political Weekly 52, no. 29 (July 2017): 85-92. ABDC-B
Amit Kumar Srivastava and Sushil. “Alignment: The Foundation of Effective Strategy Execution.” International Journal of Productivity and Performance Management 66, no. 8 (2017): 1043-1063. ABDC- B
Kaushik Bhattacharjee. “Estimating Consumer Price Indices Through Engel Curve and Linear Expenditure System: An Exploratory Note.” IUP Journal of Applied Economics 16, no. 3 (July 2017). ABDC-C
Subhabaha Pal, Kaushik Bhattacharjee, and Satyabrata Pal. “Detection of Dissimilarity Among Different Indian Banks: An MDS Approach.” IUP Journal of Bank Management 16, no. 1 (February 2017): 27.
Nathan Berg, Srinivas Prakhya, and Kavitha Ranganathan. “A satisficing approach to eliciting risk preferences.” Journal of Business Research 82 127-140. ABDC- A
Publications
I am 2016 content
Aditya Mohan Jadhav and V. Nagi Reddy. “Indian Business Groups and Their Dominance in the Indian Economy.” Economic & Political Weekly 52, no. 29 (July 2017): 85-92. ABDC-B
Amit Kumar Srivastava and Sushil. “Alignment: The Foundation of Effective Strategy Execution.” International Journal of Productivity and Performance Management 66, no. 8 (2017): 1043-1063. ABDC- B
Kaushik Bhattacharjee. “Estimating Consumer Price Indices Through Engel Curve and Linear Expenditure System: An Exploratory Note.” IUP Journal of Applied Economics 16, no. 3 (July 2017). ABDC-C
Subhabaha Pal, Kaushik Bhattacharjee, and Satyabrata Pal. “Detection of Dissimilarity Among Different Indian Banks: An MDS Approach.” IUP Journal of Bank Management 16, no. 1 (February 2017): 27.
Nathan Berg, Srinivas Prakhya, and Kavitha Ranganathan. “A satisficing approach to eliciting risk preferences.” Journal of Business Research 82 127-140. ABDC- A
Publications
I am 2015 content
Aditya Mohan Jadhav and V. Nagi Reddy. “Indian Business Groups and Their Dominance in the Indian Economy.” Economic & Political Weekly 52, no. 29 (July 2017): 85-92. ABDC-B
Amit Kumar Srivastava and Sushil. “Alignment: The Foundation of Effective Strategy Execution.” International Journal of Productivity and Performance Management 66, no. 8 (2017): 1043-1063. ABDC- B
Kaushik Bhattacharjee. “Estimating Consumer Price Indices Through Engel Curve and Linear Expenditure System: An Exploratory Note.” IUP Journal of Applied Economics 16, no. 3 (July 2017). ABDC-C
Subhabaha Pal, Kaushik Bhattacharjee, and Satyabrata Pal. “Detection of Dissimilarity Among Different Indian Banks: An MDS Approach.” IUP Journal of Bank Management 16, no. 1 (February 2017): 27.
Nathan Berg, Srinivas Prakhya, and Kavitha Ranganathan. “A satisficing approach to eliciting risk preferences.” Journal of Business Research 82 127-140. ABDC- A
Publications
To analyse why TVS-Suzuki is not performing well in DK in the 100cc bike segment and to estimate the market potential in the next 6 months.
Study the Effectiveness of the Latest Commercials of Eveready to see whether they portray the current images and Associations with the brand.
Map the image of Adidas vs. its Principal Competitors. To measure Consumer Intentions to Purchase Adidas
Find the Market Potential of the Manipal Area for Cellular Phone Service and also Preference for Various Related Aspects Associated with the Service.
Awareness,Acceptance and Brand Association Of Apple Beer.
Publications
Determining Consumer Response to Berger Advertisements.
Consumer profile of the premium brands of ITC cigarettes.
To determine the disposition of Tata Tea, Kannan Devan tea and Agni tea Brands among the consumers.
Measure product perception and package acceptance of campco’s WINNER as a chocolate drink.
Viewer preference of overall content of music channel.
Publications
Consumer Perception and Requirements of Luggage.
Price point mapping and brand/advertisement recall for Kannan Devan Red label.
Consumer promotions for softy icecream.
Identification of Physical and emotional benefits offered by different shampoos and measuring their importance.
Emerging Trends in fashion Industry – an Indian Perspective.

Select Area


Publications
Study of TV Viewership habits of the youth of Manipal.
Viewer preference of overall content of music channel.
Evaluation of positioning of AXN.
Framing of Questionnaires for Kidstuff Promos and identifying preferred medium of promotion for Cosmetics, Food and Beverages.
Publications
Customer Perception and Brand Personality of Bambino Vermicelli.
Study Opinion of Local Population on Mega-Project and Social/Environmental Concern of the same.
To Develop Marketing Strategies for the Future Growth of a Company.
Publications
To Determine Brand Preferences for Nylon Grip Two-wheeler Tyres.
To analyse why TVS-Suzuki is not performing well in DK in the 100cc bike segment and to estimate the market potential in the next 6 months.
Evaluation of current and desired perception of Hero Honda Hunk and psychographic analysisof its customers.
Positioning of Tata Nano among youth segment in Tier 2 cities.
1. Awareness of electric 2 wheelers /scooters.
2. If there is a choice between a normal scooter (like Activa) and Electric scooter – which would they prefer buying? and why?
3. Occasions of using a normal scooter v/s electric scooter.
4. Understanding of electric scooter vis-à-vis Cost of Vehicle, Vehicle charging, Mileage/charge, Cost of use v/s normal scooter.
Publications
Psychographic profile of Watch Owners in the First Time Owners Segment and Marketing Strategies for Titan Watches.
Profiling of Upmarket Customers and Positioning of Indian and MNC Brands of Consumer Durables.
Study of Buying & Usage Patterns of Mattresses & Pillows.
Study the Effectiveness of the Latest Commercials of Eveready to see whether they portray the current images and Associations with the brand.
Determining Consumer Response to Berger Advertisements.
To Study the Consumer Buying Behaviour in Indian Room Air Conditioner Market.
Competitor analysis of Reebok vis-à-vis Nike and Adidas.
Study of purchase factors and customer profiling of refrigerators.
Studying Brand Awareness, Perceptual Mapping of Tissot watches and Identification of Product Basket in the range of Rs.5,000/- to Rs.30,000/-.
1. Consumer understanding and take out from “Healthy Home Paints”
2. Whether Healthy Home Paints is Relevant, Credible, Believable and Likeable amongst the TG in the paints category?
3. Image Perception about Kansai Nerolac through this communication on Healthy home paints.
4. Association score and level of the brand ambassador with Kansai Nerolac.
Publications
Formulation of Marketing Strategy for the next 5 years for the expansion of PT Education in South India.
Understanding the perception of students towards MBA entrance coaching institutes and competitor analysis for IMS India.
To understand the decision making process of the candidates, identify the role of key influencers and check where IMS stands vis-à-vis its competitors.
Capturing the perception of art schools among parents.
Market Potential of an online portal which provides UGC approved MBA, BBA and other professional courses (with a pure focus on business education).