Atharva, the annual international B School Fest of TAPMI has always been a quest to reach greater heights through the implementation of newer ideas and innovations. What began as HILL FEST in the year 1986 as an intra-TAPMI event transformed for the first time into an inter-B school fest - SUMMIT in the year 1996. The radical change came through in the year 2002, when Summit was transformed to its current majestic avatar – ATHARVA!
Atharva 2012-13, was held on the 18th, 19th and 20th January 2013. The 3-day extravaganza touched upon all facets of management with an appropriate mix of fun and learning. Atharva 2012-13 has “Survive, Revive, Conquer” as its theme- which signifies the spirit to compete and challenge yourself in every moment, where only the best of the best survive. Atharva 2012-13 has scaled new heights this year with a total of 2040 participants from over 70 B Schools across India. A total of 196 students traveled to Manipal as finalists for various events of Atharva this year. Registered participants include students from IIM A, B, C, K, I, ISB Hyderabad, SP Jain Mumbai, JBIMS Mumbai, XIME Bangalore and so on.
There has also been a drastic increase in the number of corporate sponsors who have associated with Atharva 2012-13. Our Principal Sponsor was MSFM Manipal and Co-Sponsor was BSE Investor Protection Fund, Mumbai. Our event sponsors include ONGC, Cognizant, TATA Agrico, Coca Cola and many others. Idea Cellular was the Telecom Partner and eSparsha was the merchandising partner. Focusing on the social aspect of management, Atharva this year organized a Marathon within Manipal by associating with M.A.D (Make A Difference), for the cause of “Education for the Underprivileged”. A total of 386 runners participated in the Marathon which was flagged off by our Director - Dr R C Natarajan. A grand sum of Rs 40,000 was raised with the help of this initiative and donated to MAD towards the cause.
With respect to the various individual events, our flagship event QOTB (held at Kaup Beach) which was initiated in the year 2003 entered its 10th successful year. QOTB this year had taken a giant leap by moving outside Manipal for the first time and conducted preliminary rounds in Mumbai and Bangalore. The Grand Finale was hosted by the ‘Pickbrain’-Mr. Giri Subramaniam of TATA Crucible fame.
Moving away from the format of classroom events this year, Atharva had LIVE case studies for most of the major management events. In this case, the participants were taken to the respective companies to analyze the problem, interact with the employees and provide relevant solutions which were judged by the executives from the companies. This format was adopted in Brandiose, inFINity and Sahayog. In addition to the management events for the B Schools, this year we conducted the event – Budding Managers, where the engineering college students were provided a platform to showcase their management prowess. Apart from this we also had international participants for the event Abhivyakti, an international white paper presentation competition.
Polemic – The Big Fight is the corporate debate where industry stalwarts come to one common platform where they will discuss and argue their viewpoints on a common topic of concern. This year, the topic of discussion was on – “Unleashing the Creative Genius – Who should lead the march in India?”. The Moderator was Mr. Ravi Subramanian- Author of National Bestsellers such as – “If God was a Banker”, “Devil in Pinstripes” and so on. Since this trend spans across various fields, the panel of speakers consisted of an educationalist, a corporate, an entrepreneur and a person from the field of arts and literature. The speakers were Naveen Lakkur – Co-founder Compassites, Dr M S Sriram – Visiting Professor at IIM B, Dr Anbu Rathinavel – Senior Vice President Polaris Financial services and Dr R C Natarajan, Director – TAPMI.
As a part of Xpressions, we conducted 'Vibes', the dance competition which had participants from across south India and 'Right Angles', the photography competition which had over 25 participants from across India. Apart from this, we organized the Entertainment Night which began with a 'Sand Animation' show by Kaushik Bose and a performance by noted stand-up comedian Papa CJ. The Entertainment Night enthralled an audience of ~2500 mostly comprising of Manipal based students and others.
On the whole, Atharva 2012-13 challenged the young leaders and provided an environment of healthy competition, that enabled them to showcase their natural charisma, vigour and helped them chase their undying spirit of victory! The grand 26 years have witnessed a number of changes from the name of the fest to the format in which it is being conducted. However, the two things which have always remained constant and which will always remain constant is the Atharvan spirit of achievement and the TAPMIAN passion to scale greater heights!