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Brandscan is India's largest annual market research fair, organized by the students of T.A. Pai Management Institute (TAPMI), Manipal.
TAPMI and Manipal
TAPMI, located in Manipal, Karnataka, is one of the premier management institutes and ranks among the top 15 B-Schools in India. Over the last 25 years, it has gained nationwide reputation in the field of management education and research.
Manipal is a proud host of several renowned organizations in the fields of banking and health-care and more than 50 educational institutions, comprising of students from all over the world. The 17000 strong youth population coupled with 35000 households in and around Manipal give this "International University Town" a unique demographic mix that forms an ideal platform for conducting a wide range of market research activities.
About Brandscan
BrandScan is a unique Market Research fair conducted by the students of Tapmi. In the 17 yrs of its glorious existence, BrandScan has completed 190 projects for various clients making it the largest market research fair by a B- school in India. BrandScan has a unique way of eliciting unbiased and natural responses through the use of innovative methods. It boasts of a clientele containing blue-chip companies ranging from FMCG to consumer electronics to the automobile industry. Professional guidance and consultation from reputed research agencies like TNS, Market Insight etc has helped BrandScan develop a systematic three-phase research approach.
The ultimate coup of BrandScan is that the students learn and at the same time entertain the population of Manipal. In order to attract the people for conducting research, we have chosen the format of gala fair to attract the desired target segments by conducting customized events. BrandScan hosts more than 5000 visitors from Manipal and Udupi and adjoining areas and hence becomes the most awaited event of the year for the whole of this region.
BrandScan 2010 is scheduled on 13th and 14th of November 2010.
Association with Nielsen – This year, BrandScan is proud to be associated with one of the leading market research company - The Nielsen Company. The Nielsen Company will support and guide our students in carrying out the research process in a much more professional manner. Also all the project reports will be certified by Nielsen before they are sent to the clients.