“Without data, you’re just another person with an opinion.” W. Edwards Deming. This was the core essence of the Digital Marketing workshop conducted by Mr. Bijoy Alokkan, a TAPMI Alumni (2013).

Mr. Bijoy began the session with a brief introduction about Mindtree and further went on to say that Social Media now has infinite power because of social distribution happening very quickly. Social media is the new way to communicate and consumers will rule the Digital Content Universe because 2/3rd will be user generated content. This is a compelling reason for future Digital Marketers like us to know about and be able to use relevant tools to analyse the vast data available in the universe of Social Media.

The workshop revolved around four main topics , namely – Analysis of Google AdWords, Facebook data, and information from Twitter as well as LinkedIn. Using tools like Gefi, NodeXL. Mr. Bijoy made sure that the workshop was highly interactive and interwove many pictures, step by step processes and live examples to drive home the concepts for first time users.