TAPMI welcomed Mr.Damodar Mall, the man behind Big Bazaar, DMart and who is now with Reliance Retail. Mr. Mall is the author of the acclaimed book “Supermarketwalla : Secrets to Winning Consumer India” . Much of his interaction revolved around the contents of the book: why retailers should make room for the “elbow push factor”, how to stop short of becoming a “shopkeeper-in-law”, and what to design for the “Gold-collared man”, among other things.

Mr. Mall discussed about the rapidly changing demographics and psychographics of the Indian population which has given rise to new opportunities and new challenges for the marketer. One area where we see the effect of this change is in retail.There is no longer one solution for all and it has become imperative to get to know consumers at close quarters to be able to talk to them meaningfully.Mr Mall talked about the changing roles and ways of the modern consumer and the aspects of behaviour that define a person’s attitude to retail.

The interaction was very enlightening for the students as the speaker shared a lot of insights from the retail sector. He also answered various questions put forward by students. The guest lecture conducted by Mr. Mall at TAPMI was a great learning experience for the students, future retail managers and those who crave to understand consumer dynamics.