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Faculty Profile

N. SRINIVAS REDDY

Assistant Professor

Area:

Marketing Management

Edu:

MBA, UGC NET, Pursuing PhD

Date of Joining:

29th Sep 2016

Biography

  • Srinivasa Reddy has 14 years of experience in Sales & Marketing. He has worked in Retail Asset divisions of ICICI Bank, Axis Bank . He has extensive experience in Sales management, Team building & Execution. He is passionate about teaching and mentoring. He has cleared the UGC NET in Management.

Teaching

  • Customer Relationship Marketing, Sales Management

Research

  • Impact of New technologies on customer behavior in Banking

Publications

  • Reddy, S.N., Mahadevan, S.,Thanigan,J.,Chakraverty,S., Chakraborty,J. (2022). Stemina Lubricants: Sales and Marketing Challenges of a Small Enterprise. Ivey Publishing.
  • Mahadevan, S., Thanigan, J., & Reddy, S. (2021a). Sunray India Limited-Distribution Strategy [Article]. Asian Case Research Journal, 25(2-3), 163-172. https://doi.org/10.1142/S0218927521500073
  • Mahadevan, S., Thanigan, J., & Reddy, S. (2021b). ZealVita: winning marketing formula [Article]. CASE Journal, 17(6), 893-909. https://doi.org/10.1108/TCJ-08-2020-0101
  • Mahadevan, S., Thanigan, J., & Reddy, S. (2022). Good Morning Breakfast Cereal: Dimensioning Challenge [Article]. Asian Case Research Journal, 26(2), 145-160. https://doi.org/10.1142/S0218927522500067
  • Reddy, S.N., & Thanigan, J. (2022). Antecedents of customer mortgage shopping satisfaction: the mediating role of search intensity, evidence from the NSMO survey [Article]. International Journal of Housing Markets and Analysis. https://doi.org/10.1108/IJHMA-06-2022-0094
  • Thanigan, J., Reddy, S. N., Sethuraman, P., & Irudhaya Rajesh, J. (2021). Understanding Consumer Acceptance of M-Wallet Apps: The Role of Perceived Value, Perceived Credibility, and Technology Anxiety [Article]. Journal of Electronic Commerce in Organizations, 19(1), 65-91. https://doi.org/10.4018/JECO.2021010104

Conferences and Workshops

Awards

Media Coverage