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Conforming Aaker's Brand Personality Dimensions on the Advertising Industry - A study in the UAE

Prof. Seena Biju won the Best Paper Award (Marketing) for her paper titled "Conforming Aaker's Brand Personality Dimensions on the Advertising Industry - A study in the UAE", co-authored with Khyati Shetty, Manipal University Dubai, UAE the 11th International Business and Social Sciences Research Conference, Dubai - Jan 2015 co-organized by the World Business Institute, Australia and American Research and Publication International, USA.