Perceived Risk in the adoption of high technology product innovations in business buying
Aug, 2009: Prof. Gururaj Kidiyoor successfully defended his doctoral thesis titled “Perceived Risk in the adoption of high technology product innovations in business buying,” on August 27, 2009 at Manipal University. Dr. Kidiyoor has been teaching at TAPMI for over 10 years. Prior to joining TAPMI, he worked in TVS Electronics, Wipro, and Digital Equipment in the areas of marketing, sales and distribution. His academic interests include Business to Business Marketing, Personal Selling, Sales Negotiations, Marketing of High-Tech Products.