August is a month full of activities at TAPMI, be it lectures by the most esteemed guests from the world of business or an interactive session. One such Guest Lecture was delivered by Mr. Biswapriya Bhattacharjee, Group Business Director, IMRB International on 05th August 2014. This was a Guest Lecture most students were looking forward to given that IMRB is an international pioneer in market research with footprint across 11 countries. Also it is the only research company in India to offer such a wide array of research based services.
IMRB is known for its high quality conceptualisation, strategic thinking, and execution and interpretation skills. Thus, the discussion was centred on "New Trends in Market Research and IMRB as a MR organization". The talk started with a discussion about the fields that require market research. As simple as it may seem the scope is exhaustive. The interactive session turned more interesting once a discussion about ethics while conducting market research started. Mr. Bhattacharjee repeatedly mentioned the importance of maintain confidentiality and respecting privacy while conducting such researches. This not only is a pre-requisite to every research but also the most neglected aspect.
The curiosity amongst students about methods of using social media for market research was addressed along with insights on digital media as a whole. Digital marketing is one of the latest trends in marketing hence; research using it and research about it are both crucial.
Mr. Bhattacharjee also clarified doubts regarding hardships in the field of market research. It helped the student do away with the stereotype and misinterpretations about the field. It truly helped everyone understand the significance market research holds for any company and product. Most strategies are tweaked or implemented based on in-depth market research. For those seeking a career in the field this session was of immense help.
Though the main focus of the work was based on examples from the IT Domain, substantial citing of projects in other fields like FMCG, shopping etc. enabled students to get a complete understanding of the trends and practices in Market Research.