Brandscan is India's largest annual market research fair, organized by the students of T.A. Pai Management Institute (TAPMI), Manipal.
TAPMI and Manipal
TAPMI, located in Manipal, Karnataka, is one of the premier management institutes and ranks among the top 15 B-Schools in India. Over the last 25 years, it has gained nationwide reputation in the field of management education and research.
Manipal is a proud host of several renowned organizations in the fields of banking and health-care and more than 50 educational institutions, comprising of students from all over the world. The 17000 strong youth population coupled with 35000 households in and around Manipal give this "International University Town" a unique demographic mix that forms an ideal platform for conducting a wide range of market research activities.
BrandScan is a unique Market Research fair conducted by the students of TAPMI. BrandScan 2011 for the first time was conducted in two formats-
In the 19 years of its glorious existence, BrandScan has completed 215 projects for various clients making it one of the largest market research fair by a B- school in India. BrandScan has a unique way of eliciting unbiased and natural responses through the use of disguised games. It boasts of a clientele consisting of blue-chip companies from various domains ranging from FMCG, consumer electronics to the automobile industry. Professional guidance and consultations from reputed research agencies like Nielsen, TNS, Market Insight etc has helped BrandScan develop a systematic three-phase research approach.
The USP of BrandScan is that it serves as a platform for both learning and entertainment. The format of the event is a gala fair with customized events focused on attracting people for conducting research. BrandScan hosts more than 5000 visitors from Manipal, Udupi and other adjoining areas and remains one of the most awaited events of the year for the region.
India’s largest annual market Research Fair organized by a B-School
Footfall of over 6000 over 2 days
19 years of comprehensive market research experience
215 projects across diverse segments and research areas
Clientele comprising of the biggest names in corporate India
Multiple Repeat Clients like, Cadbury, Britannia, HUL, TVS-Motors, Titan Industries, ITC, UB group, Perfetti Van Melle, MRF, Tata Chemicals, Kurlon, and BPL Ltd. prove the trust you can place on the quality of our research
Unique demographic mix comprising of over 17000 strong youth population from all over the country and over 35000+ households in Manipal, Udupi and Mangalore
Subtle method of data collection through unique innovative methods.
Advisory association with professionals from Nielsen,TNS, Market Insight etc.
Online games to get a country wide response.
Dedicated teams which are selected by dummy project presentations.