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Economics of Modern Versus Traditional Retailing with Special Reference to Store Choice Behaviour of Women

Dr. Renuka Kamath, Alumnus of 1987-89 was awarded her Ph. D. from Mumbai University for her doctoral research on "Economics of Modern Versus Traditional Retailing with Special Reference to Store Choice Behaviour of Women".   Prof. Renuka is currently a Marketing Faculty at SP Jain Institute of Management and Research, Mumbai.